
In the Spring of 2008, P.U.M.A. consulting conducted a series of focus groups and one-on-one meetings with District stakeholders, including the CCA Board and many CCA members. These interviews were followed up by a survey conducted through the mail and online.
When asked to describe what they would want The District to look like in 10 years, the most frequents words offered were:
- Friendly
- Attractive
- Accessible
- Diverse
- Safe
- Trendy
- Local
- Vibrant
- Clean
- Unique
- Alive
- Charming
Respondents were asked to express their opinion on which general improvements will be very important to enhancing The District in the next five to ten years:

To achieve this vision for The District, respondents suggested the following actions will be important:

Most interestingly, a majority of respondents said they would consider paying new or additional assessments to support these actions, improvements and/or investments:

Of those items respondents would be willing to pay for, the following ranked the highest:

The immediate implications of these results are:
- 1. "The District" is a strong product and it's time to take it to the next level.
- 2. There is a clear need for a stronger District advocate.
- 3. We need to shift from marketer to "property manager".
- 4. We need to shift from short-term tasks to long-term strategies.
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Survey Results
Download the complete survey results including a list of implications based on the findings.
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CID proposal garners 63% of the vote. Thank you so much for your support!
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What will a nickle get me? Learn what types of programs and services we're proposing.
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Sample Ballot. What will the ballot I receive in the mail say?
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CID Map. If only residents can vote, how do I know if I'm in the CID?
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Q & A. Frequently asked questions.
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Coummunity Improvement District Management Plan. Read more about the new downtown CID.
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Downtown sales tax moves toward fall vote. District's residents would receive ballot.
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Downtown group begins planning for tax. "It gives us the opportunity to provide the level of service downtown deserves."
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