As MarCom + Program Director for Downtown Saskatoon, Sarah cultivates Downtown experiences. Through painted crosswalks, over Le Burger, or with Santa, she motivates current and generates new Downtown fans regularly! With previous experience from teaching, to an MBA, and her role as a BID Executive Director, Sarah is passionate about getting the small details right. Her attention to brand, content, and member data is her sharpest tool when myth busting and sharing Downtown’s story. As a key member of a small administrative team, and a supportive local BID network, Sarah is recognized through her BID career for her creative and energized ways of getting done the work BIDs do.