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2020 Economic Development Summit

March 31, 2020 Update

IDA and our hosts at the Downtown Norfolk Council have reached a very difficult decision to suspend hosting our 2020 Economic Development Summit in Norfolk, VA May 13-14, 2020. On behalf of all the organizers who have worked to craft an exceptional program, the expert speakers who have worked to hone their presentations, and the tireless work of the Downtown Norfolk Council team who prepared for your arrival, we hope you will understand the difficult decision we needed to make and you will support the alternatives presented in the days ahead.

In the meantime, if you booked a room at the Norfolk Waterside Marriott, you will be receiving notification of your room reservation being canceled. If you do not get that email, please reach out to the hotel directly.

 

About the 2020 Economic Development Summit

Join IDA and the Downtown Norfolk Council for the Economic Development Summit May 13-15, 2020. Whether you are new to the industry or a seasoned professional, you won’t want to miss this summit.  Come together with like-minded economic development professionals and learn how to tell your story through data, explore creative approaches to business recruitment and retention, and gain a better understanding of innovation districts. Exciting and informative Master Talks and breakout sessions will focus on the importance of downtowns as major economic generators for cities. Industry leaders will review national trends and explore the potential for economic growth. Plus enjoy plenty of opportunities for networking and collaboration with other downtown professionals.

The Downtown Norfolk Council serves as the leading advocate for Downtown Norfolk and ensures downtown’s position as the thriving and essential cultural, commercial and residential hub of Hampton Roads. See you in Norfolk!

Get social! What questions will you come ready to ask? Share them on Twitter #IDAEconDev20

Master Talks

master-talks

Maurice A. Jones

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Ilana Preuss

master-talks

Jennifer S. Vey

Conference Details

March 31, 2020 Update: As you are already aware, IDA has reached a very difficult decision to suspend hosting our 2020 Economic Development Summit in May 2020. For more information about COVID-19, we encourage you to visit IDA’s COVID-19 (Coronavirus) Resources page.

Registration is currently closed for 2020 Economic Development Summit. There will be no on-site registration for the event in Norfolk this May. While we are all disappointed by the suspension of the Summit due to the community health implications, IDA is committed to delivering the value you have come to rely on from this event.

Refunds: Registration fees are being fully refunded back to the credit card/debit card used for purchase on or about April 1, 2020. Please note, funds will reflect back onto your account depending on your specific bank, but it generally takes 5-10 business days. Please check your account during this time to ensure you receive your refund.

Cancellation Policy: Written notice of cancellation is required. Cancellations received via email by April 22, 2020 will receive a refund less a $100 processing fee. Cancellations received via email after April 22, 2020 will not be refunded. Refunds will be processed approximately 30 days after the event. Please email the cancellation notification to the International Downtown Association by emailing at registration@downtown.org.

Adding a Pre-Conference Tour: Please note, the pre-conference tours sell out quickly. Therefore, it is advisable to add these items at the time of your registration. If you are registering for someone else or a group, please find out their selection prior to registering them. Although each person within the group can purchase a tour after they have been registered, they run the risk of the tour no longer being available. If a tour is sold out, you can be waitlisted by contacting the registration department at registration@downtown.org.

If you booked a room at the Norfolk Waterside Marriott, you will be receiving notification of your room reservation being canceled. If you do not get that email, please reach out to the hotel directly.  The Norfolk Waterside Marriott can be reached at +1 757-627-4200,

About Norfolk Waterside Marriott
Perched in the heart of the city’s charming downtown district, Norfolk Waterside Marriott is just moments from the USS Wisconsin.

Don’t be Scammed by Third Party Housing Companies
The official hotel and overflow properties (if applicable) are listed above. Please beware of other companies soliciting hotel room “deals” over the dates of the event. Third party housing companies typically offer a higher rate than the official block rate. These company’s cancellation polices are often harsh and unforgiving. IDA is not working with any third parties to offer attendees accommodations! If you receive a solicitation and are unsure whether or not it is legitimate, please contact Lul Teklit at lul@downtown.org.

Preview the schedule-at-a-glance below (program is subject to change). To see the full description, click on the down arrow next to the title. The program will be updated in the coming weeks.

For decades, urban place management professionals have acted as leaders of their communities by undertaking the strategic and visionary work of city building. IDA has developed seven official knowledge domains, recognizing the distinct areas of professional practice used to shape vibrant urban districts which anchor the well-being of towns, cities, and regions around the world. Content for IDA’s forums, summits and conference is organized around this framework. For more information about each domain, visit the Career Center.

Get social! What questions will you come ready to ask? Share them on Twitter #IDAEconDev20

Conference Program

 
 
  • Wednesday 13 May 2020
  • Thursday 14 May 2020
  • Friday 15 May 2020

Wednesday 13 May 2020

program-list
Location:
  • Hotel Lobby Foyer, Norfolk Waterside Marriott, 235 East Main Street, Norfolk, VA 23510
program-list
Price:
  • $25
Meeting Location:
  • Norfolk Waterside Marriott, 235 East Main Street, Norfolk, VA 23510
Note:
  • Please meet no later than 12:40 p.m. in the hotel lobby
Domain:
  • Economic Development
Description:
  • Visit the region’s first arts district, the NEON District (or New Energy of Norfolk), on the northern edge of downtown Norfolk. Anchored by large cultural institutions, the neighborhood has been the focus of development since a Better Block intervention jumpstarted grassroots, BID and municipal efforts in 2013. Now a new wave of residential development is poised to change the neighborhood dynamic yet again. The tour will explore an urban area on the cusp of significant residential growth, arts partnerships essential to building a backbone for the community, and the street art that started it all. *This tour is a walking tour; please plan accordingly.
program-list
Meeting Location:
  • Norfolk Waterside Marriott, 235 East Main Street, Norfolk, VA 23510
Domain:
  • Economic Development
Description :
  • Tour the historic core of downtown Norfolk to witness firsthand the cycles of development and renewal through centuries of city building. Hear how the post-war boom and bust shaped Norfolk’s fabric and how city leaders used extensive planning efforts to recover from the tide of urban renewal. The tour will dive into the next phases of preservation, from the opportunities for redevelopment of historic buildings into housing to the challenges of extended BID services, neighborhood connectivity and affordability. *This tour is a walking tour; please plan accordingly.
program-list
Location:
  • Selden Market, 208 East Main Street, Norfolk, VA 23510

Thursday 14 May 2020

program-list
Location:
  • Hampton Ballroom VI – VII Foyer (3rd Floor), Norfolk Waterside Marriott, 235 East Main Street, Norfolk, VA 23510
program-list
Location:
  • Norfolk Waterside Marriott, 235 East Main Street, Norfolk, VA 23510
program-list
Location:
  • Norfolk Waterside Marriott, 235 East Main Street, Norfolk, VA 235
Speakers:
  • Maurice Jones, President & CEO, LISC (New York, NY)
program-list
Location:
  • Old Dominion University Institute for Innovation & Entrepreneurship, 112 Bank Street, Norfolk, VA 23510
Domain:
  • Economic Development
Description:
  • Innovation centers and districts have the unique opportunity to connect institutions and capital with ideas and novelty. On this panel, representatives of new and upcoming innovation centers in various stages of development provide insight on successes, challenges, and lessons learned.
Panelists:
  • Adam Klein, Director of Strategy at Capitol Broadcasting Company (Durham, NC)
  • Charles V. McPhillips, President, Greater Norfolk Corporation (Norfolk, VA)
  • Brandye Merriweather, Vice President Downtown Development, Buffalo Urban Development Corporation (Buffalo, NY)
program-list
Location:
  • VIA design architects, pc, 319 E. Plume Street, Norfolk, VA 23510
Domain:
  • Economic Development
Description:
  • TBA
program-list
Location:
  • Slover Library, 235 East Plume Street, Norfolk, VA 23510
Description:
  • This presentation will provide an overview of how the relationship between people, places, and the economy has evolved over time, the impact of those trends on cities and regions, and how transformative placemaking can help create more connected, vibrant, and inclusive communities.
Speaker:
  • Jennifer S. Vey, Senior Fellow and Director. The Anne T. and Robert M. Bass Center for Transformative Placemaking, The Brookings Institution | Metropolitan Policy Program
program-list
Location:
  • Dominion Enterprises, 150 Granby Street, Norfolk, VA 23510
Domain:
  • Economic Development
Description :
  • In most of our districts, office space is the largest SF user. Yet, we struggle to work with office businesses because it's too daunting or because they typically don't complain until they opt to relocate. Explore cutting edge program ideas that downtowns are engaging in to retain and recruit office tenants.
program-list
Location:
  • Dominion Enterprises, 150 Granby Street, Norfolk, VA 23510
Description:
  • Retail and restaurant development is a critical component for downtowns, but how do you successfully attract the right mix for your city? Setting realistic expectations for stakeholders in the community when it comes to retail recruitment is a task that is easier said than done. In this session we’ll discuss conducting a market analysis of your downtown and what data and tools are available in the marketplace, what national and regional retail brands use as their site selection criteria when evaluating markets for expansion, how to leverage a similar data approach to aid small businesses exploring your market, is a national, regional, or local brand strategy right for your market, and finally, putting the pieces together to tell your story beyond municipal and political boundaries.
Panelists:
  • Bobby Boone, Founder & Chief Strategist, &Access (Washington, DC)
  • Jennifer Gregory, President of Downtown Strategies, Retail Strategies (Starkville, MS)
program-list
Location:
  • Enjoy, 429 Granby Street, Norfolk, VA 23510
Domain:
  • Economic Development
Description:
  • Retail and restaurant development is a critical component for downtowns, but how do you successfully attract the right mix for your city? Setting realistic expectations for stakeholders in the community when it comes to retail recruitment is a task that is easier said than done. In this session we’ll discuss conducting a market analysis of your downtown and what data and tools are available in the marketplace, what national and regional retail brands use as their site selection criteria when evaluating markets for expansion, how to leverage a similar data approach to aid small businesses exploring your market, is a national, regional, or local brand strategy right for your market, and finally, putting the pieces together to tell your story beyond municipal and political boundaries.
Panelists:
  • Jennifer Lindley, Downtown Development Manager (Town of Queen Creek, AZ)
  • Crissy Moloney, Office and Program Coordinator, Fort Wayne Downtown Improvement District (Fort Wayne, IN)
  • Drew Ungvarsky, CEO & Chief Creative Officer, Grow (Norfolk, VA)
program-list
Location:
  • Tidewater Community College Norfolk Student Center, 310 Granby Street, Norfolk, VA 23510
Domain:
  • Planning, Design and Infrastructure
program-list
Location:
  • Wells Theatre, 108 E. Tazewell Street, Norfolk, VA 23510
Small-Scale Manufacturing - The Secret Sauce to a Thriving Economy in Downtown:
  • Find the hidden economy already chugging along that no one has capitalized on. Learn how to build on these diverse, local businesses that downtowns may be overlooking because they don't fit our long-held idea of what "retail" is. Create a strong inclusive economy in your downtown with these clear short-term steps. Leave with a to-do list to make it yours now.
Speaker:
  • Ilana Preuss, Recast City 

Friday 15 May 2020

program-list
Price:
  • $50
Meeting Location:
  • Norfolk Waterside Marriott, 235 East Main Street, Norfolk, VA 23510
  • Please meet no later than 8:40 am in the hotel lobby
Domain :
  • TBA
Description:
  • Visit the hot up-and-coming neighborhood, the Railroad District, for an inside look at new residential developments, breweries, restaurants and retail. Centered on the tracks of the Norfolk and Western Railroad, the district encompasses a historic industrial area of Norfolk and is home to a growing number of young residents and innovative businesses. *This tour will include bus transportation and walking; please plan accordingly.

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If you are interested in hosting a future event, contact Carolyn Dellutri, IDA Director of Professional Development.

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Questions?

For assistance or further information, please contact the IDA registration team.

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