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2020 West Coast Urban District Forum

Join the San Jose Downtown Association, California Downtown Association and IDA for the 2020 West Coast Urban District Forum March 11-13, 2020. Master Talks and breakout sessions will explore how managing downtowns and public spaces has become much more than flower baskets and events. Experts will share best practices on economic development strategies, multi-generational leadership, and cross-sector collaboration and how it plays an important role in the work that we do.

San Jose Downtown Association, a non-profit, membership-based organization founded in 1986 to represent business and property owners, covers over 100 blocks in the historic, yet rapidly developing, center of San Jose. SJDA makes downtown a better place for businesses, residents and visitors through events, advocacy, marketing and more. SJDA also manages the San Jose Downtown Property Owners Association, a PBID focused on clean, safe and beautiful programming, and the San Jose Downtown Foundation, a charitable organization dedicated to arts and art education in downtown. We look forward to seeing you in San Jose!

Master Talks

master-talks

Tom Insel, M.D.

master-talks

Lauren Isaac

master-talks

Carolyn “C.J.” Johnson

master-talks

Guisselle Nuñez

Conference Details

WCUDF20 will be held at the Fairmont San Jose hotel, located at 170 South Market Street in San Jose, California and at various locations throughout downtown San Jose.

Get social! What questions will you come ready to ask? Share them on Twitter #WCUDF20.

Registration is now open for the 2020 West Coast Urban District Forum. In order to register for the Forum, you need to either have an account in IDA’s new database or you must create one. If you previously registered for an event in the past, you should have an account in the new database. For instructions on logging in to your IDA account for the first time in the new system, please visit the Downtown.org Guide.

  • Early Bird Rate: $345 until Wednesday, January 29, 2020
  • Regular Rate: $395 until Wednesday, March 4, 2020
  • On-site Registration Rate: $445 available onsite March 11-13, 2020

Daily rates are also available.

  • Early Bird Rate for Thursday only: $250 until Wednesday, January 29, 2020
  • Regular Rate for Thursday only: $275 until Wednesday, March 4, 2020
  • Early Bird Rate for Friday only: $200 until Wednesday, January 29, 2020
  • Regular Rate for Friday only: $225 until Wednesday, March 4, 2020

All prices above are in USD.

Register Now

Cancellation Policy: Written notice of cancellation is required. Cancellations received via email by February 19, 2020 will receive a refund less a $100 processing fee. Cancellations received via email after February 19, 2020 will not be refunded. Refunds will be processed approximately 30 days after the event. Please email the cancellation notification to the International Downtown Association by emailing at registration@downtown.org.

Adding a Pre-Conference Tour: Please note, the pre-conference tours sell out quickly. Therefore, it is advisable to add these items at the time of your registration. If you are registering for someone else or a group, please find out their selection prior to registering them. Although each person within the group can purchase a tour after they have been registered, they run the risk of the tour no longer being available. If a tour is sold out, you can be waitlisted by contacting the registration department at registration@downtown.org.

Payment Methods: For your convenience, payments may be made by Visa, MasterCard or American Express. Should you need to pay by check, you will not be able to complete registration online. Please email registration@downtown.org for assistance.

The Fairmont San Jose, located at 170 South Market Street, is offering a rate of $249 USD/night for a standard room for WCUDF20 attendees. The deadline to book your room is Monday, February 10, 2020 online. Valet parking is available for $26/night for overnight hotel guests.

About the Fairmont San Jose
The Fairmont San Jose is located in the heart of Silicon Valley and offers refined elegance and sophistication set amid the magnificent backdrop of Northern California. Fairmont San Jose is conveniently located in downtown, surrounded by some of the city’s most popular attractions and a short drive from redwood forests, wineries, San Francisco and the Monterey peninsula.

Don’t be Scammed by Third Party Housing Companies
The official hotel and overflow properties (if applicable) are listed above. Please beware of other companies soliciting hotel room “deals” over the dates of the event. Third party housing companies typically offer a higher rate than the official block rate. These company’s cancellation polices are often harsh and unforgiving. IDA is not working with any third parties to offer attendees accommodations! If you receive a solicitation and are unsure whether or not it is legitimate, please contact Lul Teklit at lul@downtown.org.

The program will be updated in the coming weeks. Preview the current schedule-at-a-glance below (program is subject to change). To see the full description, click on the down arrow next to the title.

For decades, urban place management professionals have acted as leaders of their communities by undertaking the strategic and visionary work of city building. IDA has developed seven official knowledge domains, recognizing the distinct areas of professional practice used to shape vibrant urban districts which anchor the well-being of towns, cities, and regions around the world. Content for IDA’s forums, summits and conference is organized around this framework. For more information about each domain, visit the Career Center.

Get social! What questions will you come ready to ask? Share them on Twitter #WCUDF20.

Conference Program

 
 
  • Wednesday 11 Mar 2020
  • Thursday 12 Mar 2020
  • Friday 13 Mar 2020

Wednesday 11 Mar 2020

program-list
Price:
  • $50
Meeting Location:
  • Fairmont San Jose, 170 South Market Street, San Jose, California 95113
Domain:
  • TBA
Description:
  • Visit three of downtown San Jose's most innovative development projects. Villas on the Park, a permanent supportive housing development for chronically homeless individuals, is the first of its kind in the city of San Jose. The Graduate is a college student-centric co-living high-rise project, a new planning classification for housing in San Jose. The Bank of Italy building has been an iconic part of downtown's history for over a 100 years and is going through a complete transformation, including the use of "smart" building materials to increase energy efficiency. *This tour includes bus and walking; please plan accordingly.
program-list
Price:
  • $50
Meeting Location :
  • Fairmont San Jose, 170 South Market Street, San Jose, California 95113
Domain:
  • TBA
Description:
  • This curated tour will focus on murals painted by various artists—both local and global—and the art institutions that set the stage for these amazing works of public art. The artists and art institutions work with city staff, property owners and downtown district groups, to bring life to the downtown landscape and infuse important moments of cultural story-telling through murals. Stops include the San Jose Institute of Contemporary Art, MACLA and Anno Domini. *This tour includes a pedicab; please plan accordingly.

Thursday 12 Mar 2020

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Speakers:
  • Lauren Isaac, Director of Business Initiatives, EasyMile
  • Carolyn (C.J.) Johnson, Executive Director, East Oakland Black Cultural Zone Collaborative
program-list
Location:
  • TBA
Domain :
  • Policy and Advocacy
Description:
  • Gentrification and displacement of residents and businesses alike are key issues facing communities as they grow and change, particularly for immigrants, refugees and communities of color. Learn from policymakers with urban district experience on how place managers can partner to help preserve the essence of place –culture and community – utilizing strategies like local workforce investment, community wealth building, equitable development, business estate planning, nonprofit capacity building and more.
Moderator:
  • Vallerie Tran, Project Manager, BDS Planning & Urban Design, Seattle, WA
Panelists:
  • Daniel Villao, Principal, Intelligent Partnerships, Seattle, WA
  • Andrés Mantilla, Director, Department of Neighborhoods, City of Seattle, Seattle, WA
  • Carolyn (CJ) Johnson, Executive Director, East Oakland Black Cultural Zone Collaborative, Oakland, CA
program-list
Domain:
  • Economic Development
Description:
  • Nearly every urban district yearns for a ground floor retail mix that meets the needs and wants of its community. Even those urban shopping areas with the seemingly greenest grass struggle with stubborn landlords, unrealistic stakeholder expectations and co-tenancy challenges. Learn from the pros on the front line of retail strategies what it takes to design and implement a sustainable retail attraction program within a BID.
Moderator:
  • Kris Larson, President and CEO, Hollywood Property Owners Alliance, Hollywood, CA
Panelists:
  • Jacqueline Gruber, AICP, Sr. Economic Development Manager, Downtown Seattle Association, Seattle, WA
  • Bill King, President & CEO, Downtown Raleigh Alliance, Raleigh, NC
  • Steven Welliver, Deputy Chief Executive, Downtown Santa Monica, Inc., Santa Monica, CA
  • Mike Berne, President, MJB Consulting, Berkeley, CA
program-list
Domain:
  • Organizational Management
Description:
  • Requesting a bid for services such as clean and safe, special events and organizational planning is a daunting fact of life for most Business Improvement Districts focused on stretching their budget as far as possible. What are the steps to ensure that a Request for Proposal (RFP) process is comprehensive, fair and transparent? In this session, BIDs, vendors and consultants offer helpful tips for writing, responding and executing an RFP.
Moderator:
  • Broc Coward, COO, Downtown Long Beach Alliance, Long Beach, CA
Panelists:
  • Steve Be Cotte, Community Outreach Manager, Downtown Long Beach Alliance, Long Beach, CA
  • Derreck Hughes, Vice President of Operations, Block by Block, Louisville, KY
  • Brad Segal, President, Progressive Urban Management Associates, Denver, CO
program-list
Domain:
  • Public Space Management and Operations
Description:
  • The global placemaking movement is expanding and connecting across continents. Starting in 2017 with the Declaration of Amsterdam, placemaking networks have circumnavigated the globe: hosting events in Europe, USA/Canada, Latin America and Asia. In our session, we'll explore relevant and exciting case studies shared around the world including Singapore's biophilic building requirements, the resurgence of Valencia's pleasure port into a people's playground and we'll help co-create the emerging PlacemakingUS network.
Panelists:
  • Ryan Smolar, Placemaker, Downtown Inc., Santa Ana, CA
  • Robin Abad Ocubillo, Senior Planner/Urban Designer, City of San Francisco, San Francisco, CA
program-list
Description:
  • America is grappling with a mental health crisis due to a systemic failure to care for people with serious mental illness. Incarceration, homelessness and chronic disability are the results of this breakdown of care. We can do better. We know that early intervention, comprehensive care and a focus on recovery can preempt disability for many people with serious mental illness. But to get beyond the breakdown, our current policies and our fragmented care system will need to change to ensure that people with these disorders have the three P's: people, place and purpose.
Keynote Speaker:
  • Dr. Thomas Insel, Special Advisor to the Governor Newsom on Mental Health & Chair of the Steinberg Institute, is an internationally renowned neuroscientist and psychiatrist who is co-founder and president of Mindstrong, a Silicon Valley health care startup dedicated to developing new technologies to advance the diagnoses and treatment of mental illness. California Governor Gavin Newsom in May of 2019 appointed Dr. Insel as Special Advisor to the Governor on Mental Health.
program-list
Domain:
  • Planning, Design and Infrastructure
Description:
  • Women are the primary decision makers and influencers about where to shop, live, work and play. Yet cities and downtowns are often designed by men. Factors such as safety, cleanliness, lighting, wayfinding, restroom availability and mobility options can influence where women choose to go out. Women at different life stages seek out a variety of social experiences. But many cities fall short of women’s expectations. Find out how to design women-friendly social spaces and districts.
Panelists:
  • Ken Stapleton, President, Ken Stapleton & Associates
  • Alicia Scholer, Vice President, Responsible Hospitality Institute
  • Rachael Snedecor, Executive Director, Livermore Downtown Inc.
program-list
Domain:
  • Policy and Advocacy
Description:
  • The 2020 edition of P.U.M.A.’s Global Trends Report highlights opportunities arising from converging shifts in demographics, lifestyles and disruptive forces that are rapidly shaping our cities. This award-winning research effort has been a go-to resource for downtown management organizations, business leaders and local decision-makers since 2007. This session will present the latest trends, provide implications for California downtowns and offer tactical ideas on how downtown managers can respond at home.
Moderator:
  • Brad Segal, President, Progressive Urban Management Associates, Inc., Denver, CO
Panelists:
  • Chip, Executive Director, Downtown Boulder, Boulder, CO
  • Rena Leddy, CEO, LA Fashion District, Los Angeles, CA
program-list
Domain:
  • Public Space Management and Operations
Description :
  • More information to come.
program-list
Domain:
  • Marketing, Communications and Events
Description:
  • More information to come.
program-list
Domain:
  • Planning, Design and Infrastructure
Description:
  • More information to come.
program-list
Domain:
  • Economic Development
Description :
  • This Mobile Workshop focuses on urban markets/food halls and their impact on neighborhoods. You will visit San Pedro Square Market, the first food hall in downtown San Jose, built in 2011. Since 2011, three major residential developments have been completed or are underway. Additionally, redevelopment on the less active East side of the district has given way to MOMENT, a micro-retail space within a parking garage which you will also get to see. This tour is a walking tour so please plan accordingly. This tour is limited to 20 participants. Register at the registration desk.

Friday 13 Mar 2020

program-list
Domain:
  • Economic Development
Description:
  • While all downtowns are unique, they possess common building blocks that define and shape them – a downtown DNA. This session will present a detailed analysis of all downtowns in the Bay Area region and Los Angeles County. The analysis compares downtowns via metrics related to size, performance, mix of uses, and other attributes, providing insights into how these regions have evolved and a typology of critical success factors.
Panelists:
  • Jason Moody, Managing Principal, Economic and Planning Systems, Oakland, CA
  • Julie Cooper, Senior Associate, Economic and Planning Systems, Los Angeles, CA
program-list
Domain:
  • Policy and Advocacy
Description:
  • The IDA Vitality Index, powered by Stantec is a new online tool to benchmark the vitality of downtowns and commercial districts. It presents a framework of indicators for the categories of economy, inclusion, and vibrancy. Learn how to use the Index, how districts like Hollywood BID are using this data in their work, and how the Index fits with larger urban trends.
Moderator:
  • David Downey, President and CEO, International Downtown Association, Washington, DC
Panelist:
  • David Dixon, Stantec’s Urban Places
  • Kris Larson, President and CEO, Hollywood Property Owners Alliance, Hollywood, CA
program-list
Domain:
  • Policy and Advocacy
Description:
  • This session will cover how transparency, public sector culture and political considerations impact elected officials and bureaucrats, and how practitioners can be smarter about getting them to yes. Time for discussion and problem solving, so bring your issues.
Moderator:
  • Kate Joncas, Director of Urban Strategy, MIG, Seattle, WA
Panelists:
  • Amanda Elliot, Redevelopment Program Manager, Gilbert, AZ
  • John Caner, CEO, Downtown Berkeley Association, Berkeley, CA
  • Scott Knies, Executive Director, Downtown San Jose, San Jose, CA
program-list
Domain:
  • Public Space Management and Operations
Description:
  • More information to come.
program-list
Domain:
  • Marketing, Communications and Events
Description:
  • Attendees will gain valuable insight on how Destination Marketing & Management Organizations are working with downtown and main street associations to push for greater brand awareness and visitation to their communities. The panel will focus on how a tourism improvement district’s funding can help boost destination awareness, visitation and assist in destination development discussions that positively impact the community.
program-list
Domain:
  • Policy and Advocacy
Description:
  • This session explores inclusive outreach in the context of downtown strategic planning. Using examples from Hollywood and Downtown Santa Cruz, attendees will be engaged in a discussion that provokes thinking about who are your stakeholders? Attendees will hear examples of how the two downtown management organizations used strategic planning to strengthen relationships with a broad stakeholder base, including those who have been marginalized or typically not participated in planning processes.
Moderator:
  • Erin Lyng, Associate Vice President, Progressive Urban Management Associates (P.U.M.A.), Denver, CO
Panelists:
  • Kris Larson, President and CEO, Hollywood Property Owners Alliance, Hollywood, CA
  • Abra Allen, Interim Executive Director, Downtown Association of Santa Cruz, Santa Cruz, CA
program-list
Domain:
  • Public Space Management and Operations
Description :
  • More information to come.
program-list
Domain :
  • Organizational Management
Description:
  • More information to come.
program-list
Domain:
  • Organizational Management
Description:
  • More information to come.
program-list
Speaker:
  • Somjita Mitra, Chief of Economic Research at the Department of Finance, State of California

Sponsors

Urban Champion

District Advocate

Ambassadors

Interesting in Joining CDA? CDA’s membership is diverse, representing hundreds of small businesses and property owners on main streets and in the historic downtowns and business districts. Download the enrollment form for a special offer for WCUDF20 attendees.

Interested in Sponsoring?

Gain access to an audience of urban leaders who want to learn about your product or service.

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Interested in Hosting?

If you are interested in hosting a future event, contact Carolyn Dellutri, IDA Director of Professional Development.

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Questions?

For assistance or further information, please contact the IDA registration team.

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