Events
Overview: Join this webinar and learn about different types of podcasts and cable television programming produced by three IDA member organizations all with varying budgets and in different geographic regions of North America. From shoestring budgets all the way up to working with professional production teams, attendees will hear about lived experience and explore producing their own programming.
Learning Objectives:
- Learn various ways to connect with your audience through both audio and video content creation.
- Gain an understanding into the production process to host a podcast or cable televised program.
- Discover how these organizations are developing programs to increase audience engagement and measure success.
Friday, March 25, 2022 | 12:00pm ET (9:00am PT)
Domain: Marketing, Communications and Events
Pricing: IDA Members: Free | Nonmembers: $40
Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.
Speakers:
- Randy Pshebylo, Executive Director, Riversdale Business Improvement District, Saskatoon, SK Canada
- Jason Ilstrup, President, Downtown Madison, Inc., Madison, WI
- James Sido, Director of Media Relations and Issues Management, Downtown Seattle Association, Seattle, WA
Moderator:
- Carolyn L. Dellutri, CTP, CMSM, Director of Professional Development, IDA
LPM | 1 IDA LPM professionals can earn credit hours for this webinar. More information about IDA’s Leadership in Place Management certification program can be found here.
Randy Psheblyo
Randy Pshebylo (She-buy-low) is the Executive Director of the Riversdale Business Improvement District in Saskatoon, Saskatchewan, Canada. He became involved with the Riversdale BID in 1992 as a volunteer board member, and served as Chair for seven years before becoming Executive Director in 2007. He has participated with the IDA since 2001. Enjoying his 41st year working on 20th Street West in Saskatoon and honorary title of the “Mayor of Riversdale” his passion for good news stories in his Business Improvement District lead to his constant presence with news interviews. One local cable provider believed he should seize the opportunity to be the “Volunteer Community Access Producer for a Broadcast Distribution Undertaking for Shaw Cablesystems General Partnership”. Randy calls it a Talk Show Host. He started in-studio interviews with topics of interest to the wider community in 2014 and has had over 150 guests for the television market of 300,000 in this volunteer role, and attributes all his success to being Carolyn Dellutri’s second favorite IDA ELF 2016 graduate.
Jason Ilstrup
President, Downtown Madison Inc., Madison, Wisconsin
Jason Ilstrup is the president of Downtown Madison, Inc. (DMI), a member-based non-profit working to create a vibrant and equitable downtown where everyone feels welcome. Along with his role at DMI, he currently serves on several local boards including the Madison Area Sports Commission, the Dane County Airport Commission, the City/County Homeless Issues Committee, the Neighborhood House, the Friends of the Lake Monona Waterfront, the Wisconsin Innovation Awards and the University of Wisconsin Student Union Advisory Board.
James Sido
James Sido is the Director of Media Relations and Issues Management at the Downtown Seattle Association. James has worked at DSA for nearly a decade. In addition to his other public relations functions, James manages DSA’s video and audio productions, including the Seattle City Makers with Jon Scholes podcast. Prior to working in PR, James spent 15 years as a broadcast journalist in sports television and radio.
More Information
Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email registration@downtown.org.
IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at registration@downtown.org for assistance.
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