Advancing Places: Becoming an Effective Advocate for Place Management

Overview: Every day, policymakers from city hall to Capitol Hill make choices that impact downtowns. From economic development to housing to public safety, place management professionals have a strong interest in government actions – and a powerful voice in setting the agenda. IDA is launching a new U.S. Advocacy Network to mobilize downtown professionals and give them the tools to advocate effectively. Join your fellow place management leaders on this special webinar to learn how you can advocate for downtowns at all levels of government: how you build and maintain relationships with key policymakers, enlist the support of allies and coalitions, developing messaging that strengthens your case and more. If you want to play a role in the policy decisions affecting downtowns, this session is for you!

Friday, March 8, 2024 | 12:00pm ET (9:00am PT) 

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Domain: Policy and Advocacy

Pricing: IDA Members: Free | Nonmembers: $40

Learning Objectives:

  • Participants will better understand why advocacy before government policymakers is essential for place management professionals.
  • Participants will learn how to begin and maintain advocacy efforts before local, state and federal policymakers.
  • Participants will learn about the resources and tools IDA provides to help them be effective advocates.

LPM | 1 IDA LPM professionals can earn credit hours for this webinar. More information about IDA’s Leadership in Place Management certification program can be found here.

CM | 1 AICP members can earn Certification Maintenance (CM) credits for this webinar. More information about AICP’s CM program can be found at

Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.

Moderator & Speakers


Zack Matheny


Betsy Brennan


Davon Barbour


Jason Ilstrup

More Information

Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email

By registering for this webinar, you are agreeing to IDA Event Agreement and Code of Conduct.

IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at for assistance.

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For registration assistance or further information, please contact IDA’s registration team.

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