Events
Overview: Join this webinar to understand the building blocks of a social media strategy through ideation, implementation, analysis and execution. Learn from three professionals in Chicago, San Francisco and Austin and how they create and use content.
Learning Objectives:
- Learn about the types of social media platforms and their related audiences.
- Understand the process for building a content strategy and defining realistic goals.
- Align the various types of content with the specific platforms.
Friday, December 8, 2023 | 12:00pm ET (9:00am PT)
Domain: Marketing, Communications and Events
Pricing: IDA Members: Free | Nonmembers: $40
Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.
Speakers:
- Raven Birk, Social Media and Member Outreach Manager, Downtown Austin Alliance (TX)
- Ariella Gibson, Marketing and Communications Manager, Chicago Loop Alliance (IL)
- Kaitlin Thresher, Director of Marketing, Fisherman’s Wharf (San Francisco, CA)
Moderator:
- Carolyn Dellutri, Director of Professional Development, IDA
LPM | 1 IDA LPM professionals can earn credit hours for this webinar. More information about IDA’s Leadership in Place Management certification program can be found here.
Speakers
Raven Birk
Social Media and Member Outreach Manager, Downtown Austin AllianceRaven creates and curates the content for the Downtown Austin Alliance’s social media channels and newsletters and the strategies behind them. She writes most Downtown Austin Alliance blog content and is the staff photographer. Raven has experience working for the District CID in Columbia, Missouri, bringing valuable experience to the team. She is passionate about small businesses, community engagement and communication.
Ariella Gibson
Marketing and Communications Manager, Chicago Loop AllianceAriella Gibson is the Marketing and Communications Manager for the Chicago Loop Alliance where she promotes urban experiences for those living, working and visiting the Loop through concerted social media and media relations efforts.
Kaitlin Thresher
Director of Marketing, Fisherman’s Wharf
Kaitlin Thresher is the Digital Marketing Manager for the Fisherman's Wharf Community Benefit District. She develops and manages strategies for marketing campaigns, promotions, and special events in the district. With a background in marketing and events for the Downtown Mesa EMSD in Arizona, she's interested in projects that promote community buy-in, creative placemaking, and business development. Kaitlin holds a B.S. in Marketing from an M.A. in Creative Enterprise and Cultural Leadership from Arizona State University and is a graduate of IDA’s Emerging Leader Fellowship program. More Information
Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email registration@downtown.org.
By registering for this webinar, you are agreeing to IDA Event Agreement and Code of Conduct.
IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at registration@downtown.org for assistance.
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For registration assistance or further information, please contact IDA’s registration team.
