Events
Overview: The new year has brought with it many of the same challenges, but that doesn’t mean your outward messaging needs to be doom and gloom. 2021 is bound to be complicated and exciting for districts. How do we bring positive messaging back to cities and districts that are unsure about what is next? What strategies can marketing and communications professionals use to jettison economic anxiety for business owners, residents and visitors? Where do we begin crafting year-long messaging for stakeholders operating week-by-week?
In this webinar, learn from real-world stories of how to keep messaging and campaigns positively on-point, upbeat and beneficial to the stakeholders and members you support. Panelists will showcase proven examples of creative marketing strategies that put your district back on the map and a smile back on visitors’ faces.
Learning Objectives
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- Learn strategic messaging for today and what to look for going forward.
- Gain an understanding of how to establish trust with your community.
- Explore building community support and momentum.
January 15, 2021 | 11:15am ET (8:15am PT)
Domain: Marketing, Communications and Events
Pricing: IDA Members: Free | Nonmembers: $40
Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.
Speakers:
- Josh Yeager, Co-founder, Bright Brothers Strategy Group (Philadelphia, PA)
- David Romako, Founding Partner, Bright Brothers Strategy Group (Phoenix, AZ)
Moderator:
- David Downey, President & CEO, International Downtown Association
Speakers
David Romako
Founding Partner, Bright Brothers Strategy Group (Phoenix, AZ)
David Romako is a Phoenix-based, buttoned‐up millennial marketing strategist with an ardent passion for building stronger communities. David is the head of marketing faculty at Arizona Nonprofit Academy, has presented at Central Arizona Project Long‐Term Ecological Research symposium, and taught with the Downtown Tempe Authority’s Marketing Symposium. David is frequently found sharing his knowledge at IDA conferences and regional summits.
Josh Yeager
Co-founder, Bright Brothers Strategy Group (Philadelphia, PA)
Josh Yeager is a seasoned strategist with 25 years in marketing, communications and business consulting. Josh organized the Downtown Tempe Authority’s Marketing Symposium, completed seven terms on the Tempe Tourism Office’s Board of Directors, is a current member of NextCity.org, serves on the Design Advocacy Group’s (DAG) Historic Preservation Task Force, is on the IDA Top Issues Council for Place Branding and is a frequent public speaker on marketing, placemaking and place branding.
More Information
Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email registration@downtown.org.
IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at registration@downtown.org for assistance.
Interested in Sponsoring?
Gain access to an audience of urban leaders who want to learn about your product or service.
Interested in Membership?
IDA membership provides resources and solutions to help organizations grow and thrive.
Questions?
For registration assistance or further information, please contact IDA’s registration team.
