Advancing Places: Crafting Recovery Messaging

Overview: The new year has brought with it many of the same challenges, but that doesn’t mean your outward messaging needs to be doom and gloom. 2021 is bound to be complicated and exciting for districts. How do we bring positive messaging back to cities and districts that are unsure about what is next? What strategies can marketing and communications professionals use to jettison economic anxiety for business owners, residents and visitors? Where do we begin crafting year-long messaging for stakeholders operating week-by-week?

In this webinar, learn from real-world stories of how to keep messaging and campaigns positively on-point, upbeat and beneficial to the stakeholders and members you support. Panelists will showcase proven examples of creative marketing strategies that put your district back on the map and a smile back on visitors’ faces.

Learning Objectives 

    • Learn strategic messaging for today and what to look for going forward.
    • Gain an understanding of how to establish trust with your community.
    • Explore building community support and momentum.

January 15, 2021 | 11:15am ET (8:15am PT) 

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Domain: Marketing, Communications and Events

Pricing: IDA Members: Free | Nonmembers: $40

Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.


  • Josh Yeager, Co-founder, Bright Brothers Strategy Group (Philadelphia, PA)
  • David Romako, Founding Partner, Bright Brothers Strategy Group (Phoenix, AZ)


  • David Downey, President & CEO,  International Downtown Association



David Romako


Josh Yeager

More Information

Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email


IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at for assistance.

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