Events
Overview: Now more than ever, downtown and neighborhood district organizations are looking for ways to support local businesses and encourage consumers to shop locally. Communities across the country are implementing “shop local” campaigns. Join this webinar and learn from two practitioners, one who has experience maintaining an existing program gift card program for over ten years and another who is in the process of launching a new district gift card program. Come prepared to learn from their experiences and bring your questions to further the discussion.
Learning objectives:
- Learn the difference between a “closed loop” and “open loop” gift card.
- Understand the administration of a gift card program.
- Distinguish the different elements of marketing a gift card program.
April 9, 2021 | 11:15am ET (8:15am PT)
Domain: Marketing, Communication and Events
Pricing: IDA Members: Free | Nonmembers: $40
Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.
Speakers:
- Laura Brown, Business Development & Marketing Manager, Downtown Evanston (Evanston, IL)
- Terri Takata-Smith, Vice President, Marketing & Communications, Downtown Boulder Partnership (Boulder, CO)
Moderator:
- David Downey, President & CEO, International Downtown Association
Speakers
Laura Brown
Business Development & Marketing Manager, Downtown Evanston (Evanston, IL)
Laura Brown joined Downtown Evanston in July 2015, bringing over 10 years of experience in communications, marketing and community outreach. In March 2020, Laura also took on the role as Program Manager for Central Street Evanston, the organization that provides marketing, maintenance, and events for another business.
Terri Takata-Smith
Vice President, Marketing & Communications, Downtown Boulder Partnership (Boulder, CO)
Terri Takata-Smith is the Vice President of Marketing & Communications for the Downtown Boulder Partnership, where she provides strategic leadership and management of the organization’s initiatives to market and brand downtown Boulder as a premier destination for shopping, dining and entertainment destination. Terri joined the Downtown Boulder team in 2008.
More Information
Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email registration@downtown.org.
IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at registration@downtown.org for assistance.
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Questions?
For registration assistance or further information, please contact IDA’s registration team.
