Overview: Now more than ever, downtown and neighborhood district organizations are looking for ways to support local businesses and encourage consumers to shop locally. Communities across the country are implementing “shop local” campaigns. Join this webinar and learn from two practitioners, one who has experience maintaining an existing program gift card program for over ten years and another who is in the process of launching a new district gift card program. Come prepared to learn from their experiences and bring your questions to further the discussion.
- Learn the difference between a “closed loop” and “open loop” gift card.
- Understand the administration of a gift card program.
- Distinguish the different elements of marketing a gift card program.
April 9, 2021 | 11:15am ET (8:15am PT)
Domain: Marketing, Communication and Events
Pricing: IDA Members: Free | Nonmembers: $40
Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.
- Laura Brown, Business Development & Marketing Manager, Downtown Evanston (Evanston, IL)
- Terri Takata-Smith, Vice President, Marketing & Communications, Downtown Boulder Partnership (Boulder, CO)
- David Downey, President & CEO, International Downtown Association
Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email firstname.lastname@example.org.
IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at email@example.com for assistance.
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