Events
Overview: It’s that time of year again when we need to start planning for holiday events and winter activations. Join this webinar and learn about three different organizations that have developed holiday events and activations to draw consumers to their districts and also learn how some organizations are embracing winter and getting people out during the cold winter months.
Learning Objectives:
- Learn the best time of year to start planning for the holiday season.
- Develop an understanding of building a winter event.
- Understand the intricacies of lighting installations.
Friday, July 15, 2022 | 12:00pm ET (9:00am PT)
Domain: Marketing, Communications and Events
Pricing: IDA Members: Free | Nonmembers: $40
Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.
Speakers:
- Puneeta McBryan, Executive Director, Downtown Business Association of Edmonton, AB
- Robbie Silver, Executive Director, Downtown Community Benefit District, San Francisco, CA
- Glenn Castanheira, Executive Director, Montréal Centre-Ville, QB
Moderator:
- Carolyn Dellutri, Director of Professional Development, IDA
LPM | 1 IDA LPM professionals can earn credit hours for this webinar. More information about IDA’s Leadership in Place Management certification program can be found here.
Puneeta McBryan
Executive Director, Downtown Business Association of Edmonton (Edmonton, AB)
Puneeta is the new Executive Director of the Downtown Business Association of Edmonton. Previously, she spent nine years as a marketing and communications consultant for public and private sector clients. Puneeta recently concluded a tenure on the Advertising Club of Edmonton Board of Directors, where she most recently served as President and Past President. She's also a new mom, having just reentered the workforce into a brand-new role and a dramatically changing world.
Robbie Silver
Robbie Silver is the Executive Director of Downtown SF, the community benefit district that services 43-blocks of the Financial District and Jackson Square in San Francisco. Robbie took the helm during the height of the COVID-19 pandemic and formation of the new organization. Overseeing a $4.2M budget, Robbie established cleaning and safety services and new marketing and placemaking programs to revitalize Downtown SF. Robbie has held leadership positions in 3 downtown districts, including Union Square and in downtown Riverside. He holds a bachelor’s degree in Communications and enjoys outdoor fun going to the dog park with his Weimaraner.
Glenn Castanheira
Glenn Castanheira is the Executive Director of Montréal Centre-Ville, the BIA for downtown Montreal. He has spent the past decade advising public and private decision-makers on urban economic and commercial development, notably as economic advisor to the Mayor of Montreal. Glenn has also built a solid reputation for contributing to projects such as the revitalization of St. Laurent Boulevard and the current renaissance of St. Catherine Street.
More Information
Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email registration@downtown.org.
IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at registration@downtown.org for assistance.
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For registration assistance or further information, please contact IDA’s registration team.
