Advancing Places: Holiday Retail Promotions

Overview:The holiday season is a crucial part of the year for many main streets and downtowns. Successful retail promotions can boost the economic development for all business owners and reconnect residents with local merchants. Join this webinar to hear from two district leaders on how they are transforming traditional holiday events into innovative activities that are well-received by both consumers and businesses. Come prepared to share with colleagues how you are navigating this unique holiday season.

November 13, 2020 | 11:15am ET (8:15am PT) 

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Domain: Economic Development

Pricing: IDA Members: Free | Nonmembers: $40

Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.


  • Sarah Marchildon, MarCom + Program Director, Downtown Saskatoon BID (Saskatoon, SK)
  • Makai-Lynn Randall, Operations Manager, Downtown Bozeman Partnership (Bozeman, MT)


  • David Downey, President & CEO,  International Downtown Association



Makai-Lynn Randall


Sarah Marchildon

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