Advancing Places: The Virtual Public Realm

Overview: In a hybrid era of virtual and physical, how can urban place management organizations showcase their assets and developments? Learn how the Downtown Center BID (DCBID) in Los Angeles developed a virtual tour platform to showcase the downtown real estate market, its most significant properties, public spaces, and development projects, to investors, developers, brokers, prospective commercial and residential tenants. 

The DCBID offered a variety of popular in-person tours, including regular housing, office and retail tours but those were halted during the COVID-19 crisis. As a leading advocate for the ongoing revitalization of DTLA, it was important for the DCBID to continue providing information about the long-term viability and the enduring appeal of the DTLA market. Unable to do so with traditional in-person methods, the BID needed a new vehicle for promoting the future of downtown. The DTLA Virtual Tour was created on a platform with the ability to customize as needs arose, engage with other downtown sectors, and serve as a dynamic tool to use indefinitely. 

In this webinar, learn what tools were used to create this award-winning virtual tour platform, including data and photography, and how information was embedded to benefit DTLA stakeholders. The Downtown Los Angeles Virtual Tour Platform is a 2021 Pinnacle Award Winner. 

June 4, 2021 | 11:15am ET (8:15am PT) 

Learning Objectives

  • Learn the necessary components to create a virtual development tour for your district. 
  • Convene your local creative partners to populate your virtual development tour. 
  • Scale your tour platform to include hospitality, residential, office, and more. 

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Domain: Economic Development

Pricing: IDA Members: Free | Nonmembers: $40

Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.


  • Nick Griffin, Executive Director, Downtown Center BID (Los Angeles, CA)
  • Elan Shore, Director, Research & Special ProjectsDowntown Center BID (Los Angeles, CA) 


  • David Downey, President & CEO,  International Downtown Association



Nick Griffin


Elan Shore

More Information

Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email


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