Advancing Places: Why Festivals and Events?

Overview: As place management professionals, we are often charged with creating ways to bring people downtown and to our neighborhood districts. Join this session and learn from three seasoned professionals why they produce festivals and events for their districts. Who benefits and what does it take to produce them.

Learning Objectives: 

  • Learn about the types of events and the purpose they serve.
  • Understand the programming cycle for producing a festival/event.
  • The importance of partnerships to produce events.

Friday, March 24, 2023 | 12:00pm ET (9:00am PT) 

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Domain: Marketing, Communications and Events

Pricing: IDA Members: Free | Nonmembers: $40

Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.


  • Judith Veresuk, Executive Director, Regina Downtown BID (SK)
  • Laura Simon, Executive Director, Downtown Delray Beach (FL)
  • Kim DeMeritt, Director of Events, Downtown Tempe Authority (AZ)


  • Carolyn Dellutri, Director of Professional Development, IDA

LPM | 1 IDA LPM professionals can earn credit hours for this webinar. More information about IDA’s Leadership in Place Management certification program can be found here.



Kim DeMeritt


Laura Simon


Judith Veresuk

More Information

Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email


IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at for assistance.

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