Advancing Places: Working with Media and Managing PR Campaigns

Overview: Communications is an important part of our work in urban place management. Join this session with two experienced practitioners, both downtown leaders with extensive marketing & communications backgrounds, to learn how they are building relationships with media, what the media is looking for in news stories, and how to go beyond traditional media relations to take control of your district’s story. We’ll also dive into crisis communications and some tips on planning and executing an effective PR campaign.

Learning Objectives: 

  • Discover tools and strategies to get your story and messages out into the world without a large budget.
  • Understand how to plan and execute a strong PR campaign.
  • Explore pitching media to get your story covered.
  • Learn how to (and how not to) respond to tough media questions and crisis communications situations.

September 10, 2021 | 11:15am ET (8:15am PT) 

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Domain: Marketing, Communications and Events

Pricing: IDA Members: Free | Nonmembers: $40

Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.


  • Kate Fenske, CEO, Downtown Winnipeg BIZ (Manitoba)
  • Puneeta McBryan, Executive Director, Downtown Business Association of Edmonton (Alberta)


  • David Downey, President & CEO, International Downtown Association (IDA)



Kate Fenske


Puneeta McBryan

More Information

Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email


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