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67th Annual Conference & Marketplace

The International Downtown Association (IDA) and co-host, Tampa Downtown Partnership, will proudly present the 67th Annual Conference & Marketplace on October 20-22, 2021 in Tampa, Florida.

Come together to explore solutions and gain actionable insights to tackle the modern obstacles urban place management organizations face today. This year’s theme, “Modern Momentum,” will focus on the ways in which urban districts have creatively embraced new challenges to better support economic development, placemaking and communications in their community. The brightest industry minds will come together to discuss post-pandemic recovery efforts and carry the momentum of unprecedented times into deploying unique strategies in an ever-evolving economy.

The 2021 conference will highlight Tampa Bay’s transformation from an emerging metropolitan area, to one of the fastest growing regions in the United States. Major Florida cities have activated and invested in their waterfronts, using the natural environment as the ethos for the future, culminating a series of emerging districts with distinct character, purpose and design — this is not the Florida of the past. The eclectic urban areas of Tampa Bay are diverse and vibrant, embracing our cultural heritage while diving deep into a new decade of development.

Attendees will experience a walkable, sunny Tampa’s Downtown, where the average yearly temperature is 73 degrees. Home to the Cuban sandwich, cutting-edge breweries, trophy-winning sports teams, a three-month long pirate-themed celebration named Gasparilla, and the beautiful 2.6-mile Tampa Riverwalk, Tampa’s Downtown is happening!

Master Talks

master-talks

Rob Higgins

master-talks

Kevin Plummer

master-talks

Jeff Vinik

Conference Details

The 2021 Annual Conference & Marketplace will be held at the Hilton Tampa Downtown Hotel located at 211 North Tampa Street, Tampa, Florida 33602 and at various other locations throughout downtown Tampa. 

Tampa Downtown Partnership fosters Tampa’s vibrant and diverse multi-use neighborhoods and plays a key role in creating a 24-hour urban center where people can learn, live, work and play. Explore Tampa’s interactive map here, and watch videos on our YouTube channel to get Tampa ready!  

Get social! What questions will you come ready to ask? Share them on TwitterFacebook or LinkedIn using #IDATPA21. IDA members can log in to IDEA Connection, IDA’s online virtual community to connect with peers, share best practices, and exchange ideas before meeting in Tampa. Learn more and log in here. 

Early registration for the 67th Annual Conference & Marketplace is now open. The deadline to secure the early registration rate is Wednesday, August 25, 2021. All rates below are in USD. View a full schedule of rates and deadlines.

IDA Member Price (U.S./Canada/International): $825 | $660 | $580
Nonmember Price (U.S./Canada/International): $1,025 | $840 | $760
One-Day Only Price (Wednesday, Thursday or Friday): $425
Partner / Spouse Price: $250

IDA places the highest priority on the health and safety of our members, partners and colleagues. Currently, registration has limited capacity so please register early to secure your spot in Tampa if you plan to attend. We are monitoring information from the Centers for Disease Control and Prevention (CDC) and will maintain consistent communications regarding the conference protocols (review IDA’s current event protocols As the economy reopens, and guidelines change and capacity increases, updates will be reflected on this webpage. By registering you are agreeing to IDA’s Code of Conduct, and Waiver and Release Form.

We would like to make the registration process for the 67th Annual Conference & Marketplace go as smoothly as possible. In order to register for the conference, you need to either have an account in IDA’s database or you must create one. If you previously registered for an event, you should have an account in the database. For instructions on logging in to your IDA account, please visit the Downtown.org Guide.

The full registration fee includes: Plenary Sessions with Master Talks, Breakout Sessions, admission to Marketplace, receptions (2), refreshment breaks (4), and lunches (2). Pre-conference workshops and tours are available for an additional fee.

The daily registration fee includes: access to one day of Plenary Sessions with Master Talks (Wednesday or Thursday only), Breakout Sessions, admission to the Marketplace, refreshment breaks (2), and lunch and/or reception scheduled for the day of your attendance. Tours on the day of your attendance are available for an additional fee. Daily registrants are not eligible to attend activities outside their selected day. **Currently, daily rates are not available in the online registration system. If you are interested in registering for one-day only (Wednesday, Thursday or Friday), please contact IDA at registration@downtown.org for assistance. 

Spouse / Partner Registration: The partner/spouse fee includes: receptions (2) and lunches (2). Tours are available for an additional fee for registered partner/spouses. The partner/spouse fee does not include session attendance. *Currently, partner/spouse rates are not available in the online registration system. If you are interested in registering your partner or spouse, please contact IDA at registration@downtown.org for assistance. 

Payment Methods: For your convenience, payments may be made by Visa, MasterCard or American Express. Should you need to pay by check, you will not be able to complete registration online. Please email registration@downtown.org for assistance.   

Cancellation Policy: Written notice of cancellation is required. Cancellations received via email by October 8, 2021 will receive a refund less a $100 USD processing fee. Refunds will be processed approximately 30 days after the event. Cancellations received after October 8, 2021 will not be refunded. Please email the cancellation notification to the International Downtown Association by emailing at registration@downtown.org. 

Attendees Traveling to/from International Countries including Canada: Due to current or future government actions that could be implemented by the Government of Canada or International governments impacting travel to the U.S., such as mandatory testing and quarantine under Quarantine Act, and additional border restrictions/requirements, registrants may be eligible for an event refund. Cancellations received via email by October 8, 2021 will receive a refund less a $25 USD processing fee. Please email the cancellation notification to the International Downtown Association by emailing at registration@downtown.org. 

Substitutions: Substitutions of complete registrations (including tours and workshops) are gladly accepted prior to the event start date. Please submit a written request to registration@downtown.org before October 19, 2021 at 3 pm ET to complete your substitution. Only one substitution is permitted per original registrant and must be transferred to an individual in your organization. The individual submitting the substitution request is responsible for all financial obligations (any balance due) associated with that substitution. 

Adding a Pre-Conference Tour, Pre-conference Workshop or Mobile Workshop: Please note, the pre-conference tours and mobile workshops sellout quickly and are booked on a first come, first served basis. Therefore, it is advisable to add these items at the time of your conference registration. If you are registering for someone else or a group, please find out their selection prior to registering them. Although each person within the group can purchase a tour or workshop after they have been registered, they run the risk of the tour or workshop no longer being available. 

If you have already registered for the conference and would like to add a workshop or tour, you can add it directly from your individual profile. Please note, authorized users cannot log back in to add a tour to someone else’s event registration. You must be logged in as the individual wishing to purchase the tour. After logging in, click on the “Purchases” tab. On the left-hand side will be an option for “Events.” From there, you should have listed the Annual Conference & Marketplace; click on the “Details” button next to that listing. Once you are on your registration profile, there is an “Add Session” button on the right-hand side. This will allow you to add other options to your cart and check out the same way you registered. 

Pre-Conference Tour, Preconference Workshop or Mobile Workshop Cancellation: Tours may be canceled without penalty prior to October 8, 2021. After October 8, 2021 no refunds will be given on pre-conference tours, pre-conference workshops or mobile workshops.  If you are planning to cancel your tour or workshop, please email registration@downtown.org 

New Member Pricing: Not already a member of IDA? Save 10% on your new membership, plus register at the member rate by joining today! Contact Rebecca Bishophall for more information. 

Group Pricing: Groups of four or more individuals from the same organization receive an additional 10% off their group registration. Each person being registered within a group must be from the same organization or company to qualify for the group pricing. The registration system will automatically apply the savings during the group registration process. NOTE: A minimum of four individuals must be registered at the same time. If less than four register, you CANNOT register the fourth person at a later date to receive the group pricing. This group pricing only applies to full conference registrants and does not include tour or mobile workshops.  

To Register Yourself for the IDA Annual Conference: To register yourself for the Annual Conference you must have an account in the IDA database. If you have an account, click here to login and begin the registration process. If you do not have an account, click “create an account” to get started. If you forgot your password, you can reset it from this screen as well. Once you are logged in, you can proceed with registering for the event. 

  1. If you are an authorized user for your organization, you will see a screen with a choice of who you are purchasing for (yourself or group registration for your organization). Click your name to register just yourself. If you are not an authorized user, you will automatically start on the registration screen as you are not authorized to register a group for your organization.
  2. Select from the drop-down window if you are registering for the full registration or one-day only. If you are registering for one-day only, please select which day from the drop-down window. 
  3. Next, preview your badge organization, city and state. Confirm if the information is correct, and if it is not, you may change it here. If the fields are blank, please add your organization, city and state and click “Next.” Please note, your event badge will print with your first and last name as well. This screen asks for organization and location confirmation only. 
  4. Select available pre-conference tours, pre-conference workshops and/or mobile workshops you would like to participate in. Separate fees apply. Those prices will be listed next to each option.
  5. The Opening and Closing Receptions are also listed on the Sessions screen. Should you plan to attend, please select this “session” (there is no charge for the receptions).
  6. Once your selections are made, press the “Next” button. If you are unsure about attending receptions, you will be able to log back into your account and add the reception(s) later. You may also add tours and workshops at a later date, however, run the risk of these options no longer being available as they do sell out quickly.
  7. During the registration process, do not hit the back button on your browser. It may partially or fully reset your registration. Use the buttons on the registration screen for “Next” or “Previous.”
  8. Press the “Checkout” button to advance to the payment page to complete your registration.

Register Yourself Now

To Register Someone Else for the IDA Annual Conference: To register another staff member or a group, you will need to be the Primary Contact, Secondary Contact, or Account Administrator. If your account does not have a Secondary Contact or Account Administrator assigned, and you would like to add those designations for your staff, the Primary Contact should notify IDA before proceeding with booking a group. If you are not an IDA member and you have created a new user account, please contact IDA to have your profile setup as one of the three authorized user types. Only then will you be able to register another staff member or a group for the conference. To establish your authorization to register others, please contact the Membership Department at (202) 393-6801 or via email. 

NOTE: A minimum of four individuals must be registered at the same time. If less than four register, you CANNOT register the fourth person at a later date to receive the group pricing. This group pricing only applies to full conference registrants and does not include tour or mobile workshops. 

Once you have been established as an authorized user you will use the following instructions: 

  1. To begin the registration process, click here. Select the group registration button whether you are registering one other individual or multiple staff from your organization.
  2. Click the “Register an Attendee” button. Type the name of the first attendee in the “Attendee” field. Once the name of the person you want to register has populated in the field, you will be prompted to preview their badge organization, city and state. Confirm that the information is correct, and click “Next.”
  3. Underneath the badge preview, select from the drop-down window if you are registering for the full registration or one-day only. If you are registering for one-day only, please select which day from the drop-down window.
  4. You will have the option of registering another attendee or, if you are only registering one person, press the “Next” button. If registering multiple people, the screen will show the names of everyone you have selected to register for the event. If the information looks correct, press the “Next” button to proceed. 
  5. Select available pre-conference tours, pre-conference workshops and/or mobile workshops the individual(s) would like to participate in. Separate fees apply. Those prices will be listed next to each option.
  6. The Opening and Closing Receptions are also listed on the Sessions screen. Should you plan to attend, please select this “session” (there is no charge for the receptions).
  7. During the registration process, do not hit the back button on your browser. It may partially or fully reset your registration. Use the buttons on the registration screen for “Next” or “Previous.”
  8. Once your selections are made, press the “Next” button. If you are unsure about attending receptions, you will be able to log back into your account and add the reception(s) later. You may also add tours and workshops at a later date, but run the risk of these options no longer being available as they do sell out quickly.
  9. You will have the opportunity to review your selections on the next screen. You can click on each item to go back and make changes if needed. You will also see the group pricing savings on this screen.
  10. If everything is correct, press the “Checkout” button to advance to the payment page to complete your registration.

Register Your Group Now

The official conference accommodations will be at the Hilton Tampa Downtown hotel located at 211 North Tampa Street, Tampa, Florida 33602. Currently, rooms are available for IDA delegates from October 18 – October 24, 2021 at a special rate of USD$184 per night plus tax. Reserve your room online by using this link. Please ensure you use the special rate group code “IDA1” when booking. The deadline to reserve your room is Wednesday, September 29, 2021.

About the Hilton Tampa Downtown Hotel
The Hilton Tampa Downtown hotel is located next to the Amalie Arena and downtown Tampa dining and shopping. The hotel has a rooftop pool that boasts views of the surrounding area, sundeck, whirlpool, 24-hour fitness center, restaurant, bar, and on-site Starbucks.

Don’t be Scammed by Third Party Housing Companies
The official hotel is listed above. Please beware of other companies soliciting hotel room “deals” over the dates of the 67th Annual Conference & Marketplace. Third party housing companies typically offer a higher rate than the official block rate. These company’s cancellation policies are often harsh and unforgiving. IDA is not working with any third parties to offer attendees accommodations! If you receive a solicitation and are unsure whether or not it is legitimate, please contact Lul Teklit at Lul@downtown.org.

IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at registration@downtown.org for assistance. 

Who attends the IDA conference? IDA conferences are designed to meet the needs of professional place managers from downtown organizations, city agencies, municipalities, and private-sector companies. 

Where is the conference located? The 2021 conference will be held at the Hilton Tampa Downtown Hotel located at 211 North Tampa Street, Tampa, Florida 33602 and at various other locations throughout downtown Tampa. Select mobile tours and workshops will be held off-site; those location details will be noted in the program. 

Are meals included? For each full day of the conference, a morning continental breakfast and lunch will be included. Dinners are not included, but we will provide a locally curated list of dinner options. 

Is there a dress code? While there is not a specific dress code for the conference, most attendees choose to dress between business and business casual. Individual events (tours, receptions, etc.) throughout the conference may specify and require a certain dress code. Those events will be noted. 

What is the cancellation policy?  Written notice of cancellation is required. Cancellations received via email by October 8, 2021 will receive a refund less a $100 USD processing fee. Refunds will be processed approximately 30 days after the event. Cancellations received after October 8, 2021 will not be refunded. Please email the cancellation notification to the International Downtown Association by emailing at  registration@downtown.org. 

Attendees Traveling to/from International Countries including Canada: Due to current or future government actions that could be implemented by the Government of Canada or International governments impacting travel to the U.S., such as mandatory testing and quarantine, and additional border restrictions/requirements, registrants may be eligible for an event refund. Cancellations received via email by October 8, 2021 will receive a refund less a $25 USD processing fee. Please email the cancellation notification to the International Downtown Association by emailing at registration@downtown.org. 

What is the substitution policy? Substitutions of complete registrations (including tours and workshops) are gladly accepted prior to the event start date. Please submit a written request to  registration@downtown.org before October 19, 2021 at 3 pm ET to complete your substitution. Only one substitution is permitted per original registrant and must be transferred to an individual in your organization. The individual submitting the substitution request is responsible for all financial obligations (any balance due) associated with that substitution. 

Is there parking? The Hilton Tampa Downtown hotel is valet-only parking. The cost for this is $32 USD plus tax per night. 

Will there be wi-fi at the conference? There will be wi-fi available for IDA attendees at the Hilton Tampa Downtown Hotel.  

Do you have a map of downtown Tampa? Please visit the Tampa Downtown Partnership’s interactive map here. 

How do I get to the hotel from the airport? Tampa International Airport (TPA) is approximately 8.5 miles northwest of the Hilton Tampa Downtown Hotel. TaxiUber and Lyft fares are approximately $2535 USD one-way. The hotel does not currently provide shuttle servicesThe other area airport includes St. Pete – Clearwater International Airport (PIE)approximately 17 miles southwest of the hotelTaxi, Uber and Lyft fares are approximately $25-50 USD one-way. 

The Annual Conference & Marketplace of the International Downtown Association is the signature gathering of inspired leaders who are shaping cities around the globe. This is the premier event for urban place management professionals to discuss industry trends, share best practices and learn the latest tips of the trade. At previous conferences, attendees continued to advance city building discussions and examine the role of professional place management in shaping prosperous districts. 

2019 by the numbers: 9 Master Talks, 950+ attendees, 22 mobile workshops and tours, 34 breakout sessions, 50+ diverse and exciting sponsors and exhibitors offering services to enhance cities and help your profession. Travelers came from South Africa, Sweden, Belgium, Ireland, England, Ireland, and throughout North America, with a contingent of more than 200 from Canada alone. 

What we heard:

  • “The IDA Conference is an outstanding opportunity to gain expert knowledge and learn from other communities. It is a ‘must-attend’ event for all urban management professionals interested in how to ensure a bright future for our ever-growing cities.” 
  • “This conference was educating, refreshing and inspiring to see the work that’s being done in cities around the world. I encourage staff at varying levels to attend and share what you learned with your colleagues and create a plan of action to produce measurable change in your community.” 
  • “Once again, IDA has brought together the innovators that breathe life and excitement into our downtowns.” 
  • “If your organization is dealing with an issue, IDA conferences are the way to meet directly with a person who has successfully dealt with that issue.” 

Members of the media interested in attending the IDA Annual Conference & Marketplace are welcome during the event’s Master Talks, breakout sessions and select mobile workshops. RSVPs for credentialed media are required for programs and tours. Media are responsible for arranging their own transportation and lodging during the conference.  

To obtain credentials, please contact Allison Shashok, Director of Membership & Marketing, at allison@downtown.org. Please identify your outlet and contact information.

For decades, urban place management professionals have acted as leaders of their communities by undertaking the strategic and visionary work of city building. IDA has developed seven official knowledge domains, recognizing the distinct areas of professional practice used to shape vibrant urban districts which anchor the well-being of towns, cities, and regions around the world. Content for IDA’s Annual Conference is organized around this framework. For more information about each domain, visit the Career Center. 

Preview the agenda below. All sessions and speakers will be listed in the schedule as the information is available. To see the full description, click on the down arrow next to the title. Note, this preliminary program is subject to change.  

Conference Program

 
 
  • Tuesday 19 Oct 2021
  • Wednesday 20 Oct 2021
  • Thursday 21 Oct 2021
  • Friday 22 Oct 2021

Tuesday 19 Oct 2021

program-list
Price:
  • $95
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Economic Development
Description:
  • This is a pre-conference optional add-on in St. Petersburg, FL. For attendees who wish to add onto their conference experience, the St. Petersburg Downtown Partnership is offering a selection of tours. All tours will begin at 9:00 a.m. and end at 3:00 p.m., and include lunch and bus transportation to and from Tampa.
  • Tour the award-winning Edge District and Grand Central Districts where historic based revitalization and more than 600 murals have enhanced an array of vibrant and eclectic locally owned independent businesses. The districts are in the midst of constant evolution and community leaders have worked diligently to maintain a distinct local identity, eschewing national chains in favor of small local businesses. In 2019, the City of St. Petersburg adopted a Storefront Conservation Corridor along Central Ave. to try and preserve the pedestrian experience and special sense of place. We’ll talk with community leaders and independent business owners about the importance of historic preservation, community activism and plans to address impending changes as the city works to develop the adjacent 86-acre Tropicana Field site as a new mixed-use entertainment, residential and employment center. *This tour includes walking; please plan accordingly.
program-list
Price:
  • $95
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Economic Development
Description:
  • This is a pre-conference optional add-on in St. Petersburg, FL. For attendees who wish to add onto their conference experience, the St. Petersburg Downtown Partnership is offering a selection of tours. All tours will begin at 9:00 a.m. and end at 3:00 p.m., and include lunch and bus transportation to and from Tampa.
  • The St. Petersburg Innovation District is home to the largest concentration of Life Science, Marine Science, Education, Data Analytics, Art and Technology organizations in the Southeastern U.S. The burgeoning district combines the research capabilities of Johns Hopkins with the St. Pete campus of the University of South Florida and the USF College of Marine Science. The intersection of Marine Science with Life Science has generated new technologies and businesses. The district is also home to the Poynter Institute a nonprofit research institution and journalism school along with The Dali, the country’s largest single-artist museum and the most visited art museum in Florida. On this tour we’ll look at the intersection between science and academic research coupled with a distinct sense of place and adjacency to the urban center. This combination of smart people, in close proximity with urban amenities, is fueling new technologies, businesses and economic activity. *This tour includes walking; please plan accordingly.
program-list
Price:
  • $95
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Planning, Design and Infrastructure
Description:
  • This is a pre-conference optional add-on in St. Petersburg, FL. For attendees who wish to add onto their conference experience, the St. Petersburg Downtown Partnership is offering a selection of tours. All tours will begin at 9:00 a.m. and end at 3:00 p.m., and include lunch and bus transportation to and from Tampa.
  • Explore the intersection between great public space and commercial success along Beach Drive capped off with an insider’s tour of the new St. Pete Pier, described by USA Today as one of the top new attractions in the county last year. St. Petersburg has a long history of piers dating back to 1889. Its seven-mile-long waterfront park system has defined the character of the urban center for decades. Today, the expansive district features fashionable shopping and dining destinations, world class museums and galleries along Beach Drive. The highly anticipated pier opened in July 2020 to wide acclaim and includes a fishing deck, top-notch food and drink, aquatic sunrises, a playground, splash pads, restaurants, Tampa Bay Watch Discovery Center and art installations including Janet Echelman’s iconic Bending Arc sculpture that pays homage to the struggle for civil rights. *This tour includes walking; please plan accordingly.
program-list
Price:
  • $95
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Economic Development
Description:
  • This is a pre-conference optional add-on in St. Petersburg, FL. For attendees who wish to add onto their conference experience, the St. Petersburg Downtown Partnership is offering a selection of tours. All tours will begin at 9:00 a.m. and end at 3:00 p.m., and include lunch and bus transportation to and from Tampa.
  • The Warehouse Arts District is a cultural destination in the heart of St. Pete and comprised of 300 artists and creators who are dedicated to building a vibrant arts community. The district is adjacent to Deuces Live, a historic Main Street that honors the Black community of South St. Pete from the early 20th century. On this tour, we will visit artist studios and gallery space along with Fairgrounds, an immersive experiential arts attraction that celebrates all things Florida. Fairgrounds is housed in Factory St. Pete, a 6.5-acre warehouse space, home to galleries, maker spaces and artists. We will also visit the Historic Manhattan Casino where Duke Ellington and Billie Holiday once played and the Carter G. Woodson Museum of African American History. *This tour includes walking; please plan accordingly.
program-list
Location:
  • Hilton Tampa Downtown, Second Floor Atrium, 211 North Tampa Street, Tampa, FL
Sponsor:
  • Registration for the 67th Annual Conference & Marketplace is sponsored by MIG. 

Wednesday 20 Oct 2021

program-list
Location:
  • Hilton Tampa Downtown, Second Floor Atrium, 211 North Tampa Street, Tampa, FL
Sponsor:
  • Registration for the 67th Annual Conference & Marketplace is sponsored by MIG. 
program-list
Price:
  • $175
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Description:
  • Established in 1980, Avila continues to be one of the region’s preeminent private golf and country clubs. In 1988, Bob Sierra (developer of Avila) chose Jack Nicklaus, his partner in Nicklaus/Sierra Development Corporation, to redesign the golf course in Avila. Together, the same partnership that created other exceptional communities like Wynstone, English Turn, Country Club of the South, Bear Creek, and Country Club of Louisiana, produced one of the most highly acclaimed golf courses in the region.
Dress Code:
  • Avila adheres to a dress code. For men, shirts must be tucked in at all times, and have a collar. Hats must be worn straight. Golf attire required – no denim, etc. For ladies, shirts may be untucked. If the shirt has sleeves, it does not require a collar (still must be a golf shirt). If it has a collar, it can be sleeveless. *Transportation and lunch will be provided.
program-list
Price:
  • $75
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Economic Development
Description:
  • The City Showcase Tour will give you more than just a glimpse of Tampa. Aboard your own two-wheeled vehicle, you can view for yourself the beauty that makes Tampa an epicenter of sports, arts and culture. You'll see and learn about historical and notable locations throughout the city and enjoy an invigorating ride in the beautiful Tampa weather. Along your journey, you'll explore Tampa's Riverwalk, Downtown, Old Hyde Park, Beautiful Bayshore Blvd, Harbour Island and more, including our vast history of transportation downtown. This fun and informative tour will surely be a treat for visitors and locals alike. *This tour includes biking; please plan accordingly.
program-list
Price:
  • $35
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Economic Development
Description:
  • Downtown’s only street dedicated to transit has suffered from years of neglect and needs a new vision with your help! We will walk the corridor with local planners and transit agency representatives to brainstorm ways to breathe new life into a street that most development has turned their back on. Our hope is this once beautifully designed and tree-lined street can evolve to meet downtown’s changing needs. *This tour includes walking; please plan accordingly.
program-list
Price:
  • $75
Domain:
  • Economic Development
AICP Certification Maintenance Credits:
  • CM | 3
Description:
  • Brick-and-mortar retail strategy has always had to be savvy to succeed. But in 2021, retail environments must be irresistible to compete with alternatives like online shopping, and creating a great shopping street is no small feat. We have gotten much better at describing what walkable, vibrant streets should be like, but we still can’t reliably create them. This workshop will explore how place managers can foster better downtown retail environments with advanced techniques of placemaking and design. Come prepared to learn from two seasoned professionals whose expertise in placemaking and retail design creates a suite of tools and techniques for more active people environments to better support downtown retailers. *Light refreshments will be provided.
Presenters:
  • Tim Mount, Co-Owner, Street-Works Studio (Port Chester, NY)
  • Phil Myrick, CEO, Phil Myrick, LLC (Pleasantville, NY)
program-list
Price:
  • $75
Domain:
  • Organizational Management
Description:
  • A not-for-profit organization, while driven by its mission, is first and foremost a business. It must remain fiscally strong to survive and profitable to ultimately grow. Consequently, the most important responsibility of any chief executive is maintaining a viable business model contributing to the overall financial health of the organization. Absent financial health, the organization cannot pursue its mission. Therefore, every chief executive must assure proper fiscal planning, monitoring and reporting processes are in place to enable timely decision-making by all leaders. The executive needs not be an accounting professional, however, there are key fiscal practices a good executive must learn and understand. Join this session to learn the basics principles of accounting (e.g., cash v accrual basis); the importance of internal controls; how the strategic plan impacts the budget preparation process; preparation for an audit and other fiscal management tools. *Light refreshments will be provided.
Presenters:
  • Tina Leone, CEO, Ballston Business Improvement District (Arlington, VA)
  • Dewitt M. Peart, President & CEO, Downtown Austin Alliance (Austin, TX)
program-list

Location:
  • Hilton Tampa Downtown, Second Floor
  • Please visit the exhibitor page for more information about the Marketplace Exhibitors.
program-list
Price:
  • $75
Domain:
  • Public Space Management and Operations
Description:
  • Since March of 2020, we have experienced a pandemic, civil unrest, business closures and openings, and cancelled events. Now, many cities are beginning the process of welcoming back visitors and residents. How do we continue moving forward to ensure we return stronger than ever? Join us as we discuss rebuilding our downtowns and city centers through a new lens. Bring your experiences, knowledge and lessons learned. Participants should be prepared to share in group conversations around public safety and health, communications and operations. This workshop is designed for the CEO/Executive Directors, Operations, Economic Development, and Marketing & Communications staff. *Light refreshments will be provided*
Facilitators:
  • Pat Powell, Senior Director of Operations and Preparedness, Golden Triangle BID (Washington, DC)
  • Shane Zahn, Director of Safety Initiatives, Minneapolis Downtown DID (Minneapolis, MN)
program-list
Price:
  • $60
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Policy and Advocacy
Description:
  • As Tampa's Downtown continues to grow into an urban neighborhood, educational institutions and their students play a major role in the make-up and health of our community and economy. Hear from leaders at each grade level as they discuss how they utilize the urban core as a learning lab for students and how student-focused spaces are attracting students from all over. *This tour includes a trolly and walking; please plan accordingly.
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Price:
  • $60
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Planning, Design and Infrastructure
Description:
  • Join us as we take a look at three diverse housing options all found within the urban core. Student housing, affordable housing and market-rate blend together to help create a lively downtown filled with a multitude of different residents. Join us as we step inside and experience what living is like at each. Have a realtor on speed dial – you might want to make the move! *This tour includes a trolley and walking; please plan accordingly.
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Location:
  • Straz Theatre for the Performing Arts, Ferguson Hall, 1010 N Macinnes Pl, Tampa, FL 33602
Master Talks:
  • Rob Higgins, Executive Director, Tampa Bay Sports Commission
  • Kevin Plummer, Head, Tampa Preparatory School and Chairman, Tampa Downtown Partnership
  • Jeff Vinik, Owner, Tampa Bay Lightning
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Location:
  • Armature Works | The Gathering, 1910 N Ola Avenue, Tampa, FL 33602
Description:
  • Celebrate the 67th Annual Conference & Marketplace kick-off with a p-argh-ty in one of Tampa’s most historic locations. Armature Works is a fully restored mixed-use building with unobstructed views of the Hillsborough River. The landmark structure is one of Tampa’s premier destinations with innovative eateries, Heights Public Market and playful outdoor spaces. This event will give you a taste of Tampa’s history, character and local talent. Keep an eye out, as you may spot some of Tampa’s favorite scallywags!
  • Armature Works is located in the Tampa Heights neighborhood and is easily accessed from the host hotel via a 1-mile walk along the Tampa Riverwalk. For those that require assistance, there will be a trolly running from the Hilton Tampa Downtown to the reception destination beginning at 5 p.m. and running on a constant loop until 9 p.m.

Thursday 21 Oct 2021

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Location:
  • Hilton Tampa Downtown, Second Floor Atrium, 211 North Tampa Street, Tampa, FL
Sponsor:
  • Registration for the 67th Annual Conference & Marketplace is sponsored by MIG. 
program-list
Location:
  • Hilton Tampa Downtown
  • Renew friendships and expand your network of like-minded professionals!
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Price:
  • $60
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Public Space Management and Operations
Description:
  • The artwork at Perry Harvey Park is unique and contextual. The public art installations work together in an attempt to tell the full and complex story of the abundant contributions of the African American community and Historic Central Avenue. This tour features grand gateway sculptures, lenticular tile installations, large-scale wall installations, a bronze sculpture of Mr. Harvey and more. Melissa Davies, Project Coordinator for the City of Tampa, Division of Arts & Cultural Affairs, will lead this tour. *This tour includes a trolley and walking; please plan accordingly. Wear comfortable shoes and sun protection, and bring a hat and water.
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Price:
  • $60
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Economic Development
Description:
  • Through the creation of a lifestyle community designed around public health, connectivity and sustainability, Water Street Tampa is transforming the Tampa MSA from a traditional workplace into a dynamic, emerging urban epicenter. One of the largest mixed-use urban development projects under construction in the U.S., the project is backed by Jeff Vinik, former Fidelity Magellan fund manager and current Tampa Bay Lighting owner, and Cascade Investments, LLC. Spanning 56-acres, the Water Street Tampa Neighborhood will include office, hospitality, residential, cultural and retail uses. Join us for a tour of Water Street Tampa’s state-of-the-art Marketing Center and development. *This tour includes a trolly and walking; please plan accordingly.
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Domain:
  • Economic Development
Track:
  • Intermediate
AICP Certification Maintenance Credits:
  • CM | 1.5
Description:
  • With businesses facing an existential crisis and municipalities cutting budgets, UPMO’s were forced in 2020 to take the lead on triage and recovery. This session will explain how the pandemic experience with crisis management can translate into a permanent and lasting role in economic development.
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Domain:
  • Organizational Management
Track:
  • Intermediate
Domain:
  • As communities and districts evolve, place management organizations must follow suit. This panel will explore initiating and managing change from the inside/out on both the organizational and district level. The panelists will share the positives and challenges of renaming and expanding districts, rebranding efforts, expanding programmatic focus, measuring impact and building an inclusive organization culture.
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Domain:
  • Economic Development
Track:
  • Intermediate
AICP Certification Maintenance Credits:
  • CM | 1.5
Description:
  • Three different BIDs relate how they work with their cities on both day-to-day and project-based economic development. Learn how each BID has created its own working relationship with key city leadership, and how they work together on everything from business attraction to project formulation.
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Domain:
  • Economic Development
Track:
  • Intermediate
AICP Certification Maintenance Credits:
  • CM | 1.5
Description:
  • Every downtown faces the challenge of vacant and blighted commercial buildings. These problems often appear intractable and frankly beyond the reach of an urban place management organization. Learn how Downtown Memphis decided to step up and tackle this problem head-on with a data-driven approach using both carrots (incentive outreach) and sticks (litigation). Hear about what worked well and what didn’t.
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Domain:
  • Marketing, Communications and Events
Track:
  • Introductory
Description:
  • Marketing is central to our work as downtown leaders. Understanding how the media works is key to getting your message out and making sure that your community is represented in the best light possible. Learn how to position yourself as a thought leader and become an effective and persuasive communicator.
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Description:
  • When the COVID-19 pandemic struck, many cities pivoted quickly to on-street dining to help their downtown businesses survive. However, this shift accelerated consumer demand for more outdoor-oriented opportunities for dining and entertainment. Can your city meet this demand by converting on-street parking to other uses? This session will explore parking utilization, trends in consumer demand and different strategies for rethinking the “horizontal space” of your downtown streets and sidewalks to keep your community centers vibrant for your visitors, residents and businesses alike.
Panelist:
  • Roger Zalneraitis, Chief Executive Officer, MODSTREET (Durango, CO)
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Location:
  • Hilton Tampa Downtown, Second Floor
  • Please visit the exhibitor page for more information about the Marketplace Exhibitors.
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Price:
  • $60
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Policy and Advocacy
Description:
  • Learn about Port Tampa Bay, Florida's largest and most diversified seaport, on this informative educational tour. This tour will follow Hooker's Point peninsula and provide a look into the numerous businesses located along the berths that support the Port. Guests will hear the history of the commodity at each locale and the future development being planned and executed along the way. Bring your questions as this tour will be interactive with Q&A throughout. *This tour includes a trolly and walking; please plan accordingly.
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Price:
  • $35
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Planning, Design and Infrastructure
Description:
  • Where does the organ go when the movie starts? Why is there a stuffed peacock perched near the proscenium? (And, for that matter, what is a “proscenium” anyway?) Learn the historic Tampa Theatre’s secrets, stories, art and architecture, and witness its recent restoration efforts with a “balcony to backstage” tour of Tampa’s majestic movie palace and demonstration of the Mighty Wurlitzer Theatre Organ. *This tour features multiple sets of stairs and alternating periods of standing and sitting; please plan accordingly.
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Price:
  • $35
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Planning, Design and Infrastructure
Description:
  • Find out how connected, data-driven infrastructure may improve the quality of urban life — and how business improvement districts use public private partnerships to create lasting smart cities programs. Hear from the Tampa Downtown Partnership and IKE Smart City as they delve into smart cities’ best practices and unique public partnerships to roll out and manage a digital kiosk program in Tampa to enhance urban development and the downtown experience. *This tour includes walking; please plan accordingly.
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Domain:
  • Economic Development
Track:
  • Intermediate
AICP Certification Maintenance Credits:
  • CM | 1.5
Description:
  • How do we build great urban places in unexpected locations? And can we use mercantile diversity to drive larger conversations forward? This session highlights the stories of two communities, one suburban and one urban, and how their redevelopment success is built upon curated diversity and the homegrown business innovation of restaurants and retail entrepreneurs.
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Domain:
  • Planning, Design and Infrastructure
Track:
  • Introductory
Description:
  • UPMOs can achieve operational savings, bring benefit to stakeholders and catch a competitive edge by focusing on sustainability. This session will introduce the business case for sustainability as outlined the IDA Sustainability Top Issues Council’s 2021 report. The heart of the session will focus on strategies that are most relevant to small- to medium-sized UPMOs and how sustainability can benefit their districts.
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Domain:
  • Economic Development
Description:
  • Colleges and universities are America’s economic engines in towns, cities and metropolitan areas. Typically large employers, ed’s and med’s are the economic backbone, creating jobs, supporting business, bolstering tourism and innovation districts and collectively fueling the economy. These institutions and host communities need each other to be successful. How do they work with diverse but conflicting stakeholders to maintain mutually beneficial partnerships?
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Domain:
  • Marketing, Communications and Events
Track:
  • Intermediate
Description:
  • There's never been a greater need to quickly bring our districts back on track. Digital advertising is the most efficient channel for increasing foot traffic, event attendance and sales, but only when it's done right. Learn how Downtown Norfolk used digital ads during the pandemic to become the country's top travel destination, shattered Restaurant Week records and emerged with extraordinary momentum.
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Description:
  • The pandemic fundamentally disrupted downtown economies, but the recovery is presenting downtowns with an opportunity to position themselves for long-term success. Ian will reveal how many BIDs, downtowns, EDOs and cities are leveraging new types of mobile location data to identify and maximize opportunities. Learn how data is being used to optimize a range of operations from retail attraction and marketing, to measuring and reporting growth in districts across the country.
Panelist:
  • Ian Ross, Head of Civic, Placer.ai (Los Altos, CA)
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Location:
  • Hilton Tampa Downtown, Second Floor
  • Learn about innovative solutions for your district during lunch! Please visit the exhibitor page for more information.
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Location:
  • Tampa Theatre, 711 North Franklin St, Tampa, FL 33602
  • The Tampa Theatre is a short 6-minute walk (0.3 mile) from the host hotel. * Please plan accordingly. Shuttles will not be provided.
Master Talks:
  • IDA Master Talks present the industry's most engaging and innovative speakers. The Downtown Achievement Awards highlight the most innovative and engaging projects from around the globe.  
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Location:
  • Hilton Tampa Downtown, Second Floor
  • Please visit the exhibitor page for more information about the Marketplace.
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Price:
  • $35
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Planning, Design and Infrastructure
Description:
  • Franklin Street is Tampa’s historic main street but has declined over the decades. A Vision Plan was completed with much stakeholder input. Many block by block and overall recommendations were made. Help the Tampa Downtown Partnership prioritize the implementation plan by visiting the sites firsthand. Hear directly from the planners and property owners involved in the process. *This tour includes walking; please plan accordingly.
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Price:
  • $60
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Economic Development
Description:
  • Visit Downtown's Tempo District and explore the rich history and culture of ENCORE! Tampa. This tour features a look at the affordable and workforce housing options available along with the sustainable LEED development as a whole. Additionally, this mobile workshop offers the opportunity to view the new 2-acre Meacham Urban Farm and public art installations. *This tour includes a trolly and walking; please plan accordingly.
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Domain:
  • Economic Development
Track:
  • Introductory
AICP Certification Maintenance Credits:
  • CM | 1.5
Description:
  • Linking innovation and technology to place has emerged as a compelling strategy for district growth and economic development. This panel provides a retrospective from secondary markets on the rise that are fast transforming into cutting-edge innovation districts. Panelists will discuss the role that transportation, catalytic tenants, educational anchors, technology and real estate play in the creation of a smart city.
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Domain:
  • Planning, Design and Infrastructure
Track:
  • Intermediate
Description:
  • How can mixed-use downtowns build on learnings from COVID-19 to enhance the public realm and boost commercial vibrancy? This session explores opportunities for BIDs to adapt pilot projects developed in the last year (shared/pedestrian priority streets, temporary plazas and outdoor dining) into long-term initiatives to increase foot traffic, retail activation and entice office tenants to return to the workplace.
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Domain:
  • Public Space Management and Operations
Track:
  • Intermediate
Description:
  • Managing parks takes time, resources and people determined to succeed. From operations and maintenance to planning for programs and events, employing the assistance of cutting-edge technology can quickly yield results. Dynamic management systems can make every site a case study unto itself. The lessons learned from one park can be scaled and applied to other public places as well.
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Description:
  • COVID has become the single biggest shock to downtowns and retail destinations since WWII, and the changes in consumer behavior it has wrought could influence downtown performance for decades to come. But will it? Springboard is delivering insights on changes in consumer behavior across the U.S. as we emerge from the pandemic, using data derived from a monthly consumer survey combined with the Springboard Downtown Index. This session will provide an overview of the three key themes examined by the survey and will establish those aspects that downtown practitioners are able to influence to drive positive performance and a greater ROI on interventions.
Panelists::
  • Jonathon Davis, Downtown Development Specialist, Springboard Research
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Location:
  • Hilton Tampa Downtown
  • Companies offering innovative solutions and programs to enhance your district are onsite and ready to answer your questions. End the day with a beverage and say hello to colleagues and friends.
Sponsor:
  • Marketplace Cocktail Hour sponsored by Florida Downtowns

Friday 22 Oct 2021

program-list
Location:
  • Hilton Tampa Downtown, Second Floor Atrium, 211 North Tampa Street, Tampa, FL
Sponsor:
  • Registration for the 67th Annual Conference & Marketplace is sponsored by MIG. 
program-list
Location:
  • Hilton Tampa Downtown
  • Renew friendships and expand your network of like-minded professionals!
program-list
Price:
  • $60
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Economic Development
Description:
  • Through the creation of a lifestyle community designed around public health, connectivity and sustainability, Water Street Tampa is transforming the Tampa MSA from a traditional workplace into a dynamic, emerging urban epicenter. One of the largest mixed-use urban development projects under construction in the U.S., the project is backed by Jeff Vinik, former Fidelity Magellan fund manager and current Tampa Bay Lighting owner, and Cascade Investments, LLC. Spanning 56-acres, the Water Street Tampa Neighborhood will include office, hospitality, residential, cultural and retail uses. Join us for a tour of Water Street Tampa’s state-of-the-art Marketing Center and development. *This tour includes walking; please plan accordingly.
program-list
Price:
  • $35
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Public Space Management and Operations
Description:
  • The Tampa Downtown Partnership has operated a Clean & Safe program internally for over two decades. This tour will give a behind the scenes look at their operational model, staffing structure and special projects that have developed over the years. Aspects of the clean and maintenance program will be showcased including a customized pressure washing system for tight urban spaces and the maintenance crew’s planter program that encompasses over 200 planters district wide. Additionally, Partnership staff assigned to city parks will discuss working hand in hand with the Parks Department to offer high-quality experiences. And the ambassador program will showcase initiatives that include digital cross communication, green transportation programs and a growing homeless liaison program. *This tour includes walking; please plan accordingly.
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Domain:
  • Organizational Management
Track:
  • Introductory
Description:
  • Equity, diversity and inclusion are popular buzzwords, but how are organizations really implementing these initiatives? This roundtable discussion is about diversifying the place management industry from the inside out. We want to uncover the personal experiences of minorities and highlight organizational challenges and successes around increasing staff and board diversity as well as efforts to support minorities.
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Domain:
  • Marketing, Communications and Events
Track:
  • Intermediate
Description:
  • Downtown leaders and marketing professionals around the world have been exploring new recovery strategies and storytelling like never before. The depth and range of techniques used to elevate one’s district vary. In this session, panelists will share a variety of tactics from their own experiences and participants will examine which approaches might work best for their district.
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Domain:
  • Planning, Design and Infrastructure
Track:
  • Introductory
Description:
  • The advent of affordable, "cloud controlled", color changing, low voltage LED lighting in its various forms creates a whole new dimension for city managers and park directors to enliven spaces, delight constituents, promote economic development, celebrate accomplishments, support local, national and team events, generate revenue and enhance safety and security.
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Domain:
  • Public Space Management and Operations
Track:
  • Introductory
Description:
  • The session will focus on public art murals in our downtowns with an emphasis on public and private partnerships to help finance the murals. Included will be simple instructions on how BIDs can manage the process for mural installation with an emphasis on regional artists to complete the murals and gaining access to funding and the walls in your community.
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Description:
  • As cities reopen, driving economic growth by attracting tourism, residents, real estate development and business is essential. But the pandemic has changed the way people live, work and play. Online experiences are more important than ever in creating destination awareness. Discover new ways for districts and destinations to build immersive virtual online experiences. Learn how Downtown Los Angeles leveraged the Vistity platform to win the 2021 IDA Pinnacle award for economic development. Peek inside the hottest new tool for destination storytelling that integrates maps, drones, images and information into beautiful online experiences that entice businesses, tourists and residents to explore your downtown.
Panelists:
  • Jamie Schwartzman, CEO, Vistity (Los Angeles, CA)
  • Nicholas Griffin, Executive Director, Downtown Center BID (Los Angeles, CA)
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Location:
  • Hilton Tampa Downtown, Second Floor
  • Please visit the exhibitor page for more information about the Marketplace.
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Price:
  • $60
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Economic Development
Description:
  • Mid-Town welcomes IDA to join them for a history of this revolutionary project and all the concepts that came before. While onsite, attendees will have the opportunity to see the Novel apartments, Midtown West, and the Commons along with art features. Mid-Town will provide insights into what it took to change a district. *This tour includes a bus transportation and walking; please plan accordingly.
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Price:
  • $60
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Economic Development
Description:
  • With its historic charm and modern flares, Hyde Park Village encompasses the ideas of transforming for the future and embracing the intricacies of the past. This community hub, owned and operated by WS Development, is a modern oasis for decerning shoppers, travelers and Tampa residents looking for the very best. Here, you’ll find six city blocks in the heart of the Historic Hyde Park District filled with beloved local shops, restaurants and indie brands as well as top names in fashion and fitness known around the world. You’ll be surrounded by vibrant works of art, 19th century architecture and endless ways to see the effects of Hyde Park Village’s beautification. Attendees on this tour will learn about the redevelopment project of Hyde Park Village led by WS Development, highlights on leasing philosophy and tenant mix, activating spaces, art on property and more. *This tour includes bus transportation and walking; please plan accordingly.
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Domain:
  • Economic Development
Track:
  • Intermediate
Description:
  • Downtowns are struggling to address the retail challenges and trends accelerated by the pandemic, including changes in shopping habits and fewer downtown workers. Hear how two BIDs approached finding solutions that acknowledge hard truths and identify opportunities for action while working with stakeholders to resolve long standing policies and regulatory issues that stand in the way of downtown recovery.
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Domain:
  • Public Space Management and Operations
Track:
  • Intermediate
Description:
  • Marc Chagall said, "Great art picks up where nature ends." Public art in cities transforms public spaces, connects people and revitalizes communities. Hear from three cities utilizing the power of public art in ambitious ways, inspiring long-term positive change. Any community on any budget can benefit from the strategic targeted implementation of public art.
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Domain:
  • Organizational Management
Track:
  • Intermediate
Description:
  • This session will dive into strategic planning and what it looks like coming out of the pandemic. Panelists will reflect on their experiences leading strategic planning processes during this once-in-a-generation disruption. We’ll also look forward to what’s already changed, what hasn’t, and what needs to change when it comes to strategic planning for organizations.
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Domain:
  • Planning, Design and Infrastructure
Track:
  • Introductory
Description:
  • Following the pandemic health crisis, cities need to rethink how to attract new residents and retain current residents. They will need proactive design to address housing, climate change, equity, transit and human-centric experiences. Using insights from Gensler’s latest research, this session will explore design strategies and planning solutions that create sustainable and equitable urban experiences to empower and connect people.
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Location:
  • Hilton Tampa Downtown, Second Floor
  • Learn about innovative solutions for your district during lunch! Please visit the exhibitor page for more information.
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Domain:
  • Leadership Development
Track:
  • Introductory
Description:
  • ... and if we get that right, our people make great places! We have an opportunity to use experience, a pandemic and data to inform how we cultivate our greatest assets, our people. Before we can "reopen" our districts (as if they were ever closed), we must address the anxieties, fears, languishing, burnout and uncertainties of the past year. If we don't, then we are asking people to walk out of a burning building, shake it off and build a new building. We can do better. Be prepared to talk about processing emotions and understanding weaknesses as well as utilization of data and recognition of history.
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Domain:
  • Planning, Design, and Infrastructure
Track:
  • Intermediate
Description:
  • Greening is a challenge for many cities. UPMOs can propel greening efforts forward through capital expenditures, public-private partnerships, and property owner engagement. This session will explore innovative approaches to installing green infrastructure in downtown right-of-ways, when traditional options have been exhausted. Solutions include leveraging public-private partnership, reimaging the public realm, and doing a complete and total overhaul.
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Domain:
  • Marketing, Communications and Events
Track:
  • Intermediate
Description:
  • Description: Economic development is foundational for downtowns guiding recovery efforts and combating rising vacancy rates, and partnerships are the key to an effective program. We’ll discuss the most important partnerships, offer tips and tactics for building these distinct relationships, and share stories and examples to serve neighborhoods now and into recovery.
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Location:
  • Hilton Tampa Downtown, Second Floor
  • Please visit the exhibitor page for more information about the Marketplace.
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Price:
  • $35
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Planning, Design and Infrastructure
Description:
  • Tampa’s Downtown is growing its sustainability story. Participants will tour an adjacent urban infill development including features such as a 4-acre urban farm, traffic calming/bioswale project, butterfly habitat garden, stormwater vault, chiller plant and solar array – not to mention a strong commitment to their residents, local businesses and preservation of history. *This tour includes walking; please plan accordingly.
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Price:
  • $35
Meeting Location:
  • Hilton Tampa Downtown Hotel, First Floor Lobby, 211 North Tampa Street, Tampa, FL
Domain:
  • Public Space Management and Operations
Description:
  • Participants will head to the Tampa Riverwalk to learn about its cultural and historic aspects; connections to parks, museums and restaurants; and the importance of public art programming and installations. Learn how the Riverwalk functions as a multiuse trail/alternative to vehicular transportation and how it has helped generate economic development along the waterfront and throughout downtown. This tour will feature information on planning, design and programming of the waterfront park system. Along with demonstrating how the downtown waterfront has been a catalyst for development, explore waterfront activations connecting people to the river and alternative safe modes of transportation. *This tour includes walking; please plan accordingly.
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Domain:
  • Economic Development
Track:
  • Introductory
AICP Certification Maintenance Credits:
  • CM | 1.5
Description:
  • With Millennials entering family formation stage and increasingly looking to the suburbs, our Downtowns will be shaped in the years ahead by the Gen Z'ers. In this session, you'll learn about who they are and what they expect, in terms of shops, services, Third Places and public spaces, as well as what kinds of themes and messages they respond to.
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Domain:
  • Policy and Advocacy
Track:
  • Intermediate
Description:
  • There are many layers of government involved in Downtown and BID management. The more layers, the more complicated it is to deliver efficient and effective public services to your stakeholders. With this challenge comes great opportunity to develop inter-governmental relationships, agreements to facilitate the delivery of services within districts, and expansion of services through enhanced cooperation.
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Location:
  • Tampa Museum of Art, 120 West Gasparilla Plaza, Tampa, FL 33602
Description:
  • What better way to close out the 2021 Annual Conference & Marketplace hosted in Tampa’s Downtown than at one of the most popular arts and cultural institutions at the heart of the Tampa Riverwalk. The Tampa Museum of Art features a vast cantilever terrace facing the Hillsborough River and the iconic University of Tampa campus. After dark, the building’s metal façade is illuminated in a mesmerizing 14,000 square foot LED installation by artist Leo Villareal. Enjoy an evening of riverfront city views, world-renowned art exhibits, and local music with new friends.
  • The Tampa Museum of Art is a short 8-minute walk (0.4 miles) from the host hotel, Hilton Tampa Downtown. Transportation will not be provided.

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