Events
Overview: Join this session and learn from two seasoned professionals on the evolution of local media ecosystems and the power of proactive relationships with journalists. We will clarify the differences between earned, paid, and owned media, and share examples of proactive and reactive/crisis communications. Join the conversation around different strategies, including having an in-house communications team versus working with an agency.
Learning Objectives:
- Why a proactive earned media strategy matters.
- Why you need a reactive/crisis comms strategy.
- Ways organizations can engage journalists on a regular basis and increase media coverage.
Friday, April 14, 2023 | 12:00pm ET (9:00am PT)
Domain: Marketing, Communications and Events
Pricing: IDA Members: Free | Nonmembers: $40
Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.
Speakers:
- Adam Rhew, President & Executive Director, SouthPark Community Partners, Charlotte, NC
- Kiana DiStasi, Chief Marketing & Communications Officer, Chicago Loop Alliance, Chicago, IL
Moderator:
- Carolyn Dellutri, Director of Professional Development, IDA
LPM | 1 IDA LPM professionals can earn credit hours for this webinar. More information about IDA’s Leadership in Place Management certification program can be found here.
Master Talks
Kiana DiStasi
Chief Marketing & Communications Officer, Chicago Loop Alliance
Kiana DiStasi directs all marketing, public relations, and communications efforts for Chicago Loop Alliance, which creates, manages, and promotes positive and inclusive programs that accelerate economic recovery and attract people to the Loop, the largest central business district in the United States outside of Midtown Manhattan. Kiana has over 15 years of experience in directing and managing marketing, communications, and media relations strategy for mission-driven organizations.
Adam Rhew
Adam Rhew, President & Executive Director, SouthPark Community Partners, Charlotte, NCAdam Rhew is President and Executive Director of SouthPark Community Partners, an economic development organization that drives economic vitality and quality of life in a one-square-mile mixed use district in Charlotte, North Carolina. Prior to joining SCP, Adam served on the executive team at Charlotte Center City Partners, which leads similar work in the city’s central business district. He was a fellow in IDA’s Emerging Leader program in 2022. Adam holds an MBA from Wake Forest University, an undergraduate degree from the University of North Carolina at Chapel Hill, and an executive certificate in marketing strategy from the Yale School of Management. He started his career as a journalist, and has written and reported for a wide range of local and national outlets including CBS News, the Washington Post, and GQ.
