Advancing Places: Engaging The Media (recording)

Overview: Join this session and learn from two seasoned professionals on the evolution of local media ecosystems and the power of proactive relationships with journalists. We will clarify the differences between earned, paid, and owned media, and share examples of proactive and reactive/crisis communications. Join the conversation around different strategies, including having an in-house communications team versus working with an agency.

Learning Objectives:

  • Why a proactive earned media strategy matters.
  • Why you need a reactive/crisis comms strategy. 
  • Ways organizations can engage journalists on a regular basis and increase media coverage.

Friday, April 14, 2023 | 12:00pm ET (9:00am PT) 

Register Now

Domain: Marketing, Communications and Events

Pricing: IDA Members: Free | Nonmembers: $40

Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.


  • Adam Rhew, President & Executive Director, SouthPark Community Partners, Charlotte, NC
  • Kiana DiStasi, Chief Marketing & Communications Officer, Chicago Loop Alliance, Chicago, IL  


  • Carolyn Dellutri, Director of Professional Development, IDA

LPM | 1 IDA LPM professionals can earn credit hours for this webinar. More information about IDA’s Leadership in Place Management certification program can be found here.

Master Talks


Kiana DiStasi


Adam Rhew