ACTIVATE

ACTIVATE is a series of pop-up celebrations of public art that take place in alleys and other underutilized public spaces in the Loop. ACTIVATE is free to the public, bringing Chicagoans from 74 unique zip codes to the Loop during times that are traditionally less busy. There are small challenges that arise during the planning phase, but the main effort is in securing the donations from sponsors. This year especially, many long-time sponsors shifted their marketing strategy away from public events, which left funding for the program at square one. Bringing sponsors to see the value of partnering with ACTIVATE is much harder if they’ve never attended, so creating consistent sponsors is key to a successful season.