Innovative Projects

Selden Market

Selden Market is the latest initiative in Downtown Norfolk Council’s Vibrant Spaces program started in 2015. Located in the historic Selden Arcade that sits between Main and Plume Streets in downtown, Selden Market serves as Downtown Norfolk’s first retail incubator to help new and emerging businesses get established by providing six-month leases with significantly reduced rents. A handful of more established retail businesses with longer lease terms opened alongside the incubators to offer business guidance and support. Pop-up businesses are added regularly to Selden Market to allow businesses to test concepts for daily, weekly and monthly shops. Grow, a local digital advertising agency, developed the program’s brand and website. Selden Market was the product of hard work and collaboration between the business community, DNC staff and board members and the City of Norfolk. Since opening, the market has garnered more than 14,600,000 media impressions and more than $224,000 in earned media value. In six months, the market has given 64 pop-ups a platform to test their retail model and hosted 35 events highlighting original and creative programming for visitors and consumers. A previously vacant 13,000 SF historic downtown property is now almost leased to capacity with a fresh and inspired makeover.

Project Details

Selden Market

Downtown Norfolk Council


Economic and Business Development
$1000001 - $2000000