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Project Spotlight: Activating Retail and Real Estate in Your Community
Project Downtown, the master plan for Wichita, is a 15-year community vision and blueprint for development. The plan was founded on market economics with industry experts providing sound economic forecast information for development. The second project in this presentation is the Open on Main pop-up retail initiative which seeks to increase activity on Main Street, encourage more permanent tenants in the downtown core, and allow shop owners to test retail concepts and strategies.
Project Spotlight: Vibrancy in Your Community
The Golden Triangle BID installed 11 bioretention cells and 10 expanded tree boxes on the sidewalks of one of the neighborhood’s key streets. At over $1 million in construction costs and two full blocks of new green infrastructure, this is the largest capital improvement managed by the BID thus far. By building the new bioretention cells and expanded tree boxes, the BID converted 4,500 of concrete to new green space and added 33 trees and over 400 native plants.
Project Spotlight: Engage Your Community
The Longest Table has welcomed local Grand Forks, North Dakota residents to sit down for a free meal in a welcoming environment with people they may not have known, to foster stronger connections, exchange stories, discuss community challenges and spur civic innovation. The Longest Table has been successful in engaging underrepresented populations in important civic conversations; providing everyday citizens with tools to be active participants in creating the community they want to have.
Get the Most from Your Boards of Directors
At their best, board members can be amazing advocates who bring expertise and support. A successful board provides structure and oversight and ensures that the mission of the organization is being fulfilled. Learn the important policies, systems and tricks of the trade to create highly functioning boards.
“Getting the Word Out:” Strategically Sound District Communications
In a world of packed calendars, dizzying social feeds and overflowing email inboxes—on top a global pandemic, no less—how can districts successfully deliver messaging, reach their target audiences and negotiate the needs of stakeholders who want district support in “getting the word out?” Speakers from communities large and small, share hands-on, proven tactics of how to strategically marry audience, channel and results.Read More
Content Strategy: Expand Your Reach Through Strategic Content Creation
Today’s marketing professionals must create their own content to reach wider audiences and gain deeper interest in their brands. This session will identify the basic components of creating a content strategy plan. Panelists will offer a variety of approaches to content creation, including sharing successes and failures. Participants will examine what content model approaches might work best for their district.
Why So Serious? Follow the Fun to Find Your Voice
Could you pick your marketing voice out in a crowd, or do you sound like every other BID in your city? From newsletters, to signage, website copy and annual meeting videos, stop taking yourself so seriously and start having fun! Using both case studies and the basic tenets of improv comedy, BID communications experts will help make the mundane memorable.
Bringing Innovation to Sponsorships
The most unique and successful sponsorships utilize available assets such as events, initiatives, infrastructure and more to deepen a connection with the target audiences. If a BID is innovative and nimble when developing the sponsorship strategy and activation, both the sponsor and the BID will win. A strong activation is defined by the way the brand/sponsor, assets and promotional levers are used together to drive results and tell a larger story.
Downtown Philanthropy: Exploring and Leveraging a Charitable Arm for Your Organization
Hear from place management leaders about what it means and what it takes to add a charitable 501(c)(3) foundation, trust or similar entity to your organization’s structure. Learn how a charitable organization can be leveraged as a new, innovative enterprise for your downtown to support its projects and initiatives, and become an added source of support during challenging times.
Downtown-Adjacent Neighborhoods: Opportunities, Threats and the Current Moment
With the urban renaissance of the last two decades, many downtowns are now bordered by districts that have evolved either into extensions and/or competitors to the traditional core. In this session, panelists will explore the ways in which UPMOs have been addressing this phenomenon through the three ‘lenses’ of retail, connectivity and equity, while also placing it within the context of the ongoing COVID-19 crisis and other current events.