Knowledge Center Search
Surviving the Retail Apocalypse: Designing Storefronts that Sell
While retail retreat dominates the headlines, examples abound of innovation in storefront design, visual merchandising and unique experience for customers. This panel will demonstrate components of storefronts to help them sell – from doors and windows, to lighting, visual merchandising and more. Innovative approaches to design will be highlighted including activation of vacant storefronts and the public realm around them, and creative approaches to funding projects.
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Sponsorships, Marketing and the Controlled Chaos of Events
This session is designed to aid districts in navigating the ins and outs of event sponsorships and marketing. Learn about knowing what types of events best suit your districts, when and what to market, as well as how to capitalize on sponsorship opportunities. Case studies include Pittsburgh’s “Picklesburg,” Wilmington’s hurricane recovery events and Hartford’s multitiered space activation.
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Public Art and Authenticity: From Beauty to Community, from Pretty to Political
Many place management organizations that began with “clean and safe” (and viewed public art as merely a re-branding tool) are now becoming sophisticated curators of culture, and serving as a counterpoint to the homogenization that often grows from economic success. This panel explored the tools for nurturing genuine partnerships with cultural organizations from different communities in a way that empowers lesser-known artists, connects disparate communities and develops an authentic urban
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Setting the National Agenda for Cities
Discuss the big-picture policy issues impacting cities, and the role of place management organizations in advocating for thoughtful solutions. Case studies from different countries involved in collective advocacy and organizing will review the national climate in their respective places, and open the floor for a discussion about key policy goals and priorities. This session will be a continuation of conversations from the IDA Ideas Forum and the Canadian National Policy Summit.
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Preserving Culture and Community in Changing Urban Places
Gentrification and displacement of residents and businesses is a key issue facing communities as they grow and change, particularly for immigrants, refugees and communities of color. Learn from policymakers with urban district experience how place managers can partner to help preserve the essence of place, culture, and community – utilizing strategies like workforce investment, community wealth building, equitable development, business estate planning, nonprofit capacity building and more
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Pop-Up! Retail
As cities continue to grapple with storefront vacancies, short-term retail concepts are becoming essential to re-establishing the density of commercial districts and creating new, affordable business opportunities for local entrepreneurs. Find out how cities are supporting pop-up retail and dining by lowering barriers to entry for small businesses through regulatory incentives and comprehensive pop-up retail programs, with examples from California and Tennessee.
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Peering into the Crystal Ball: Adapting to a Changing Climate
Addressing sustainability and resilience is critical to the future of our cities. Urban management districts are uniquely positioned to implement key strategies, from grassroots efforts to more large-scale planning initiatives. Learn how several downtowns across North America are catalyzing and advancing sustainability in their districts.
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Optimizing Operational Efficiency and Reducing Your Carbon Footprint
Global warming is a real concern and each of us has a responsibility to limit our carbon footprint – especially businesses. Typically, improvement districts use gasoline-powered equipment to augment manual labor cleaning efforts. Panelists will introduce alternative ways to achieve your clean and safe goals, and make a case for alternative options related to equipment that will reduce your carbon footprint and operating costs while improving efficiencies.
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My Bad Reputation: Overcoming a Place’s Negative Perception
They say perception is reality, but often negative perceptions about a place obscure positive changes, inhibiting growth and success. Whether the narrative is about high crime rates or inauthentic tourist traps, changing perceptions can require a multi-prong effort. Using case studies from a variety of locations, panelists will discuss how tools such as audience research, re-branding and press strategy can highlight local assets and reshape the narrative.
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Empower Collaborations and Partnership Between Municipalities and BIDs
IDA’s Municipal Partnerships Top Issues Council examined agreements and best practices to identify the factors that enable true partnerships between a municipality and a place management organization. Learn about collaborative approaches BIDs and municipalities have taken to strengthen their relationships. See tools for creating champions, breaking silos and structuring agreements.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
