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Leveraging your Ass-ets Off: Building a Tourism Toolkit for Downtown
Americans don’t go to Paris to hang out with other Americans. Discover how doubling down on your unique assets —especially in light of COVID’s impact— can yield surprising results when harnessed with the marketing and financial resources associated with a too often overlooked partner: your local Destination Management Organization (DMO). Join this discussion to learn more about DMOs and how partnership can enhance your economic development efforts.
Much Ado About Parking
Cities around the nation are tackling the issue of parking head-on, as the status quo is no longer working. The cities of Poughkeepsie, NY and Memphis, TN have reframed their parking discussions, not as the end itself, but as a development tool and maintenance of a sustainable community. What can you learn from their experiences?
Place Leadership Network: A Brave Experiment in Equitable Place Management
In 2019, eight place-management groups in the Boston area —from BIDs to main streets to conservancies— began a year-long journey of leadership development, capacity building and learning from one another. In a region grappling with environmental resilience and social inequity, this cohort of place managers is working together to make and keep public places vibrant, creative and inclusive.
Taking a Leadership Role in Affordable Housing
The affordable housing crisis is forcing downtown workers to live farther and farther away, reducing our competitiveness as a jobs center. Downtown organizations are in a unique position —due to our skills, partners, constituencies and clout— to take a leadership role in creating workforce housing. Come hear creative examples that you could implement in your community.
Health and Safety in the Public Realm: Frontline Staffing
The COVID-19 pandemic and public protests have put additional pressure on clean and safe teams to consider higher levels of cleanliness and safety unlike anything they have dealt with before. Join operations professionals to discuss keeping frontline staff and the public realm clean, safe and healthy.
Saving the Night
The evening and night-time economies find themselves under pressure. This key part of urban life and culture is vulnerable economically due to the impacts of COVID-19. This session will ask if Purple Flag, an international accreditation focused at creating a gold standard in urban place management after dark and its origins in public health can support the reimagining of night-life to bring people back together again, safely.
The Post-Pandemic Boom for Main Street Commerce
As we anticipate the economic recovery that will come after the COVID-19 pandemic ends, all signs point to the re-emergence of main streets as the place people will turn to for retail shopping and dining. A new generation of entrepreneurs will be eager to start a fresh chapter in their lives. This timely presentation will illustrate how well-managed and attractive downtowns offering the type of safe, experiential, and social interaction sought by all.
End of the Future? (ATCM)
The ‘social business economy’ and ‘experience economy’ are at the mercy of the pandemic. Arts, culture, events, hospitality, leisure, commercial, entertainment, international tourism and other sectors which bring people together face an existential threat under physical distancing. So, we ask, is this the end of the future we had mapped out for urban economies? Do we need to go through the process of reimagination again?
COVID Spending Insights from Mastercard (FKA Mastercard SpendingPulse™)
Mastercard SpendingPulse™ has become a leading economic and industry research service to monitor and forecast consumer spending across multiple industries and markets. Reports use advanced models to calculate total and sector-level retail sales based on aggregate sales activity in the Mastercard payments network, survey-based estimates for other payment types (including cash), and tune for macroeconomic factors.
Join Grow with Google to Empower Your Community with Digital Skills (Grow with Google)
You’re already doing great work in your community and Grow with Google wants to help. Grow with Google helps people across the United States gain digital skills to grow their careers and businesses. Join us to learn how you can gain access to presentation materials, resources and hands-on help from Grow with Google’s team, all completely free of cost.