Advancing Places: Consumer Insights for Planning & Policy

Knowing the opinions and priorities of your residents and stakeholders on reopening your district will be critically important for the recovery of urban districts. This past summer, IDA partnered with RRC Associates, a national leader in market research, to develop a consumer survey tool for member districts. The research focused on how residents and customers felt about policies on reopening, safety protocols and their comfort level returning to downtown businesses and gathering places. Join us to hear panelists’ insights into what districts, cities and businesses can do to increase confidence and sales from visitors, along with learning how to sign up to be part of the fall round of research.