Bringing People Back Downtown Through Marketing and Events

Bringing People Back Downtown Through Marketing and Events

People are eating out, going to events, and traveling again… so why do some districts feel as alive as ever while other districts struggle to bring people back? In this presentation, leaders from districts of all sizes will share the placemaking, events and marketing strategies that have brought visitors, tourists, and even office workers back downtown. Learn why some audiences are reluctant to return, and the role districts can play in persuading them to fall in love with our districts again.