Come Back To Town
Come Back To Town
The South African lockdown was one of the most stringent in the world. As the lockdown began to affect businesses, there was an additional urgency to find new ways to bring life back to the Cape Town Central Business District (CBD). By the time the economic damage began to reveal itself, the team had conceptualized a unique, ground-breaking campaign underpinned by a single call to action: Come Back to Town.