Top Issues Council: Place Branding - How to Brand and Market Your District

Each downtown and urban district is unique and offers different experiences. More than just a logo, tagline or marketing campaign, place branding identifies and distills a district down to its core identity and sense of place. The IDA Place Branding Top Issues Council has developed this report as a guide for urban districts to evaluate different tools and approaches for their own place branding efforts. Learn best practices and strategies to brand and market your district.