Knowledge Center

Marketing, Communications and Events

Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.

The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.

Event Planning, Advocacy and Economic Development Through Smart Data

November 15, 2019 Presentation

We’ve all heard about smart data, but how does it play a role in public space activations? This panel of downtown experts will share how pedestrian data and engaging mobile surveys helped enable partners in San Francisco and Dallas advocate successfully to municipal partners, increase sponsorships in dramatic ways, enhance economic development programs and create special destinations.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!