Knowledge Center
Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Preserving Culture and Community in Changing Urban Places
Gentrification and displacement of residents and businesses is a key issue facing communities as they grow and change, particularly for immigrants, refugees and communities of color. Learn from policymakers with urban district experience how place managers can partner to help preserve the essence of place, culture, and community – utilizing strategies like workforce investment, community wealth building, equitable development, business estate planning, nonprofit capacity building and more
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