I’m excited to again partner with RRC Associates to provide IDA members with access to national consumer research. Members are able to deploy a survey in their district to become part of the North American combined results. This research will be essential to assess priorities and plans for residents, customers and employees as we emerge from COVID-19 and look toward the summer season in districts across North America. This is a great opportunity to see what your district stakeholders are thinking and how their opinions compare to the national results. The research taking place this spring will focus on answering critically important questions that every district leader and business owner will need to know, such as the return to the office, outdoor dining events, indoor meetings, public transportation and other topics surrounding downtown safety and security. In addition to your own results, the findings will support our IDA recovery playbook and federal policy initiatives in both the U.S. and Canada.
This survey research is free to IDA members. You can view a sample fall survey report for Downtown Boulder; similar Reports will be provided to each participating district this spring. This is a great opportunity to see what your downtown users are thinking and how their opinions compare to North American results overall. Learn more about the opportunity here.