In the late 2000s, the City of Tulsa, being dissatisfied with the management of the downtown improvement district, disbanded the private downtown management organization in place by terminating the long-time improvement district. In 2018, a new mayoral administration evaluated the existing downtown management structure and determined that a public-private partnership model should be explored. DCC staff developed a planning scope and timeline to convene stakeholders and partners for the process.
As our organization was not formed with residents in mind, we had to think strategically about how we could best encourage and engage our growing number of multi-family properties and tenants. We determined that to secure the long-term sustainability of the BID, we must work in partnership with our multi-family owners and inspire them contribute resources and perspective to the BID. We developed BallstonConnect Club, an all-inclusive, membership program now covering over 3,000 residents growing!
In 2014, the NYC BID Association, Small Business Services and City Law department produced a uniform contract agreement, which can be tailored to specific conditions via the exhibits tied to the contract. Beyond creating standardized language for contracting with the City of New York, the process also created greater cohesion among BIDs with differing budgets and resources as they worked together. By 2020, all 76 BIDs in the Association will be on the new standard contract.
The following table offers a side-by-side comparison of Santa Ana’s and Delray Beach’s downtown nightlife economies. By examining various quality of life building blocks and how they affect issues and solutions in these two emerging downtown nighttime economies, you will see how every district faces different challenges and devises different solutions. Using these examples as a guide, you can then use the questions provided to dissect your own emerging nighttime economy.
In 2011, the Downtown Denver Partnership acknowledged the need for a cohesive brand for downtown Denver and embarked on a branding campaign that encouraged residents, visitors, and employees to enjoy all that downtown Denver had to offer. The downtown Denver brand was already beginning to surface organically as the city emerged from an economic downturn, and the Partnership embarked on creating a strategic marketing strategy to more intentionally encapsulate the place brand.
Ahead of Mayflower 400, the downtown orgs in Baltimore, MD and Southampton, UK have “twinned” with each other after meeting at the World Towns Leadership Summit in Berlin. With a mirrored history of waterfront regeneration, the two organizations have identified common themes and shared, knowledge, ideas, staff, and artists. The Japan Area Management Network will review its new collaboration with Singapore and South Korea on common issues and opportunities resulting from the summit in Tokyo.
The annual NYC BID Trends Report targets multiple audiences, serving both a promotional and educational role for the public and NYC BIDs themselves. SBS collects, analyzes, and features program output data, budget information, and highlights of exceptional programming in this report each year. The report highlights the overall impact and financial data for all BIDs and expense and output data organized by comparable BID cohorts. The report also provides financial and output data from individual BIDs.
The Dupont Circle BID catalyzed renewal of the area’s public infrastructure through $25 million in streetscape upgrades and an innovative plaza deck over an avenue dividing the retail core. Flowing from Dupont Circle, it will be an exciting, programmable gathering space for the entire city. Its marketing roll-out includes a content-rich website, social media platforms, colorful street light banners, monthly newsletters, transit advertising, a neighborhood guide, and materials for retail brokers.
Whether it’s preparing for P/BID formation or renewal, or to refresh a downtown management organization that needs to diversify its funding and approach, strategic planning is an essential tool to guide downtown managers and board members. This session will provide an overview on the benefits of strategic planning for downtown organizations, and then focus on two recent strategic planning efforts undertaken for the Old Pasadena Management District and the iconic Santa Monica Pier.