Large Events Logistics

Advancing Places: Holiday and Winter Place Activations

It may be summer but it’s never too early to start thinking about holiday events, lighting and winter activations. Join this webinar to hear how Downtown Grand Rapids, Inc. is embracing all seasons to make it a four seasons city. During the pandemic they curated a two-month long activation, “World of Winter.” This 2021 Pinnacle Award-winning project attracted over 400,000 attendees during the cold winter months. Next, learn about holiday and lighting programs from the Georgetown BID. And finally, Midtown Alliance in Atlanta will present how they have added onto their Midtown Bright program each year as it continues to grow.

SouthSounds: The Little Festival that Could

Mobile, Alabama is home to a lively music scene with fans who wanted something new. Old-style festivals kept patrons on-site, minimizing the impact to downtown businesses. A committee formed and came up with a novel concept for a music and art festival. The festival had to be fresh, with a focus on emerging Southern music. Stages would be set up inside existing bars and restaurants.