Social Media

Get Your District Back Online with Digital Advertising

There’s never been a greater need to quickly bring our districts back on track. Digital advertising is the most efficient channel for increasing foot traffic, event attendance and sales, but only when it’s done right. Learn how Downtown Norfolk used digital ads during the pandemic to become the country’s top travel destination, shattered Restaurant Week records and emerged with extraordinary momentum.

Advancing Places: Get Your District Back Online With Digital Advertising

There’s never been more need to quickly bring our districts back on track. Digital advertising is the most efficient channel for increasing foot traffic, event attendance, and sales… but only when it’s done right. Learn how Downtown Norfolk used digital ads during the pandemic to become the country’s top travel destination, shattered Restaurant Week records, and emerged with extraordinary momentum.

Advancing Places: Marketing Your Downtown as Open for Business

Every downtown and district is struggling with how to support the businesses under their purview to provide much-needed foot traffic, sales and revenues, but the fact remains that we’re all “open for business”. From ongoing campaigns targeting locals, tourists and visitors to larger 40,000-foot view strategic planning, in this session you’ll learn from two very different place management practitioners and the strategic consultancy working with both of them to deploy data and technology.

“Getting the Word Out:” Strategically Sound District Communications

In a world of packed calendars, dizzying social feeds and overflowing email inboxes—on top a global pandemic, no less—how can districts successfully deliver messaging, reach their target audiences and negotiate the needs of stakeholders who want district support in “getting the word out?” Speakers from communities large and small, share hands-on, proven tactics of how to strategically marry audience, channel and results.

Content Strategy: Expand Your Reach Through Strategic Content Creation

Today’s marketing professionals must create their own content to reach wider audiences and gain deeper interest in their brands. This session will identify the basic components of creating a content strategy plan. Panelists will offer a variety of approaches to content creation, including sharing successes and failures. Participants will examine what content model approaches might work best for their district.

Why So Serious? Follow the Fun to Find Your Voice

Could you pick your marketing voice out in a crowd, or do you sound like every other BID in your city? From newsletters, to signage, website copy and annual meeting videos, stop taking yourself so seriously and start having fun! Using both case studies and the basic tenets of improv comedy, BID communications experts will help make the mundane memorable.

Authentic Influence: Evolving Social Media Tactics

Social media influencers can be a powerful link between your district and your target audiences. Successful influencer partnerships must be authentic, relational and adaptive. Three case studies –Tampa, Milwaukee and Tempe – will demonstrate distinct models of district-specific influencing. Tactics at varied budget levels will be explored. Return to your district able to identify or expand upon influencer opportunities.

Join Grow with Google to Empower Your Community with Digital Skills  (Grow with Google)

You’re already doing great work in your community and Grow with Google wants to help. Grow with Google helps people across the United States gain digital skills to grow their careers and businesses. Join us to learn how you can gain access to presentation materials, resources and hands-on help from Grow with Google’s team, all completely free of cost.

LCI Tech: Digital Accessibility Toolkit

This Digital Accessibility Toolkit outlines how you can design your digital content to be more friendly to individuals with disabilities. Focusing on the types of content and web pages place management organizations produce, this toolkit suggests dozens of easily implementable best practices that will greatly improve the legibility of your content. Find resources to address accessibility challenges with images, multimedia, web forms, social media and more.

Strengthen Your BID Through Branding

How do you brand something as complex as a city? Two BIDs talk through how their successful rebrands not only modernized and unified their identities, amplified the effectiveness of all of the organization’s endeavors, increased the recognition the BIDs got from stakeholders, and saved time and money – but also accomplished something larger. Rebranding positioned both BIDs to move from identifying their communities as a “place” to representing a “destination” – answering the questions “Why visit here?” “Why live here?” and “Why invest here?” No matter the size of your BID, these branding insights will make your work more effective.

Standout Place Branding

Change is constant in our line of work, and when change continually occurs in urban places and spaces, the stories that we tell about them must hold true. But how do you change the narrative of place and what does that entail? For urban place managers, branding a district / place conjures more questions than answers: how much will it cost? How many stakeholder groups do we need to involve and who? How long will it take? What are we actually branding? What is our brand? Will this even make a difference? In this panel, practitioners will detail the process of refreshing or enhancing a brand, including insights into the somewhat complicated and contentious process of deciding when to take action, how to set budgets, who to work with and how a brand refresh impacts more than just marketing collateral – it also affects the entire built environment and visitor experience.    

Making the Switch: Branding the Organization

In 2011, the Downtown Denver Partnership acknowledged the need for a cohesive brand for downtown Denver and embarked on a branding campaign that encouraged residents, visitors, and employees to enjoy all that downtown Denver had to offer. The downtown Denver brand was already beginning to surface organically as the city emerged from an economic downturn, and the Partnership embarked on creating a strategic marketing strategy to more intentionally encapsulate the place brand.

Building a Social Media Strategy for your Downtown

What’s your social strategy? A question we’ve all been asked, but have no simple answer. From understanding your goals and audience to maintaining your brand, come learn tools for crafting a social strategy to fit your downtown and organization.

Dupont Circle BID Brand Launch & Implementation

The Dupont Circle BID catalyzed renewal of the area’s public infrastructure through $25 million in streetscape upgrades and an innovative plaza deck over an avenue dividing the retail core. Flowing from Dupont Circle, it will be an exciting, programmable gathering space for the entire city. Its marketing roll-out includes a content-rich website, social media platforms, colorful street light banners, monthly newsletters, transit advertising, a neighborhood guide, and materials for retail brokers.

She Tempe

In an effort to revitalize and refresh the district’s street-level appearance, the Downtown Tempe Authority (DTA) decided to wrap the fourteen news racks throughout the downtown district in works of art. Eleven local female artists were asked to submit works that portrayed females. This project celebrates local creative talent, enhances a sense of place and helps create an engaging and vibrant pedestrian experience in Downtown Tempe.

50th Annual Fall Tempe Festival of the Arts

This 3-day art festival takes place in the streets of Downtown a.k.a. the heart of Tempe. A .42-mile radius that spans from one of few Arizona reservoirs, Tempe Town Lake, to University Drive bordering the Arizona State University campus. One of our organization’s goal is to curate diverse and impactful experiences that cultivate community engagement, which is a major factor in why the Downtown Tempe BID produces the Tempe Festival of the Arts in-house.

Old Town Scottsdale Rebrand

The Old Town Scottsdale Rebrand started as a straightforward marketing and communications assignment to promote the Old Town area to in-state residents for the purpose of increasing local foot traffic. The perception was that Old Town was too touristy and didn’t offer much for our local residents. What began as a simple marketing strategy of how to best present Old Town’s best offerings turned into a much deeper brand exploration that would redefine a city.

Umbrella Sky

Umbrella Sky is an art concept from Sextafeira Productions, a creative design company based in Portugal. There were two major components of the project, the colorful umbrellas and two large truss systems which were used to hang the umbrellas above Giralda Plaza. The Umbrella Sky project was a resounding success. An Instagram phenomenon, the city received global recognition and publicity through multiple channels, with especially strong results on social and digital media.

IDA’s Urban Place Management Narrative Toolkit

For decades urban place management professionals have been waking up each day, determined to improve their cities, strategically fill vacant buildings, activate public spaces, and more. They have had great success, but, too often their work goes unnoticed by the general public. IDA’s toolkit provides a framework for communicating IDA members commitment to shaping dynamic city centers all around the world. It includes key messages and facts about the downtown management industry.

Engage and Grow Your Audience with Digital Marketing

The customer journey has transitioned to a mobile first, content driven, digital ecosystem. In this new digital landscape, it can be daunting to plan, execute, maintain and evaluate a digital marketing plan. This session brings together best practices to identify and engage your audience, amplify your reach, bring visibility to your businesses and drive foot traffic to your district. Learn simple tactics that can be implemented right away, even if you’re digitally challenged.

The Orange Gnome Project

Although the urban forest is thriving in many ways, in the Wicker Park Bucktown Special Service Area #33, the region lost 7% of its trees in just 4 years to disease, pests and human carelessness. During the week of Arbor Day 2016, WPB SSA hung large tags with facts about the benefits provided by urban trees. The organization also wanted to do something that would give a nod to the quirky and artistic reputation of the neighborhoods.

Hamilton NOSH

A week-long celebration of Hamilton’s culinary scene, NOSH, took place during National Small Business Week from October 17 to 23, 2016. The response by the culinary community was overwhelming, chiefly because of the massive embrace by traditional media and those on social media. NOSH produced more events than anticipated, generated a massive amount of positive exposure for the city, and drove sales to participating businesses.

2017 Grand Illumination Parade – Facebook Live and TV Broadcast

The Downtown Norfolk Council (DNC) has produced the Grand Illumination Parade – the premier holiday parade in the region and a Southeast Tourism Top 20 Event – since 1985. Beginning in 1989, we broadcast the parade live in prime time on broadcast television as a way to further distinguish our parade as the region’s best. In 2016, with a tight budget, and changes in the way people are consuming media, we realized it was time to evaluate the current parade broadcast program and our objectives.

Downtown Denver Rink at Skyline Park

The Downtown Denver Rink at Skyline Park is a nearly full-­?sized ice rink that sits downtown at the corner of 16th and Arapahoe St. and is open daily from Nov. 22, 2017 – Feb. 14, 2018. The rink is part of a series of strategic initiatives from the Downtown Denver Partnership that helps to create diverse and attractive programming and encourage a wide variety of cultural, leisure, entertainment and recreation in Downtown Denver’s parks and public spaces.

144 Activities in Town Square Park

The Anchorage Downtown Partnership, Ltd. adopted a new approach to increase the vitality, security and image of downtown, while showcasing one of downtown’s most overlooked assets: Town Square Park, a green space in the heart of downtown Anchorage. Focusing on how positive activities can organically move a space away from issues of crime, homelessness and drugs, Anchorage Downtown Partnership, Ltd. facilitated a new summer program designed to bring new energy to the park through space activation.

Music in the Park 2017 Marketing Campaign

With a newly created Marketing, Communications and Events Director on staff, San Jose Downtown Association took its four-concert Music in the Park series marketing to a whole new level, focusing on on-site digital photo kiosks, email marketing automation and strategic social media. Not only did Music in the Park achieve record attendance and revenues, marketing for the 2018 season and beyond has gathered momentum and general Downtown San Jose marketing capabilities have improved dramatically.

Raising BIA Awareness: #BIAweek Twitter Chat

The Toronto Association of Business Improvement Areas (TABIA) and the City of Toronto’s BIA Office worked together to declare “BIA Week” in the City of Toronto for January 29 – February 2, 2018. The goal of the event was for Toronto BIAs to educate Councilors, City Staff and the public about what BIAs are and how they contribute to Toronto. This included information displays and decoration in the City Hall rotunda for the week and a reception hosted by TABIA with City Councilors and Staff.

Internet VS IRL, and the Power of FOMO

Events can be a significant and reliable strategy for attracting people to downtown. The panelists share their strategies and marketing tactics to put on successful events.

Engaging Millennials and Shoppers in the Digital Age

Millennials have built a reputation as the digital generation and although convenience and price are critical to keeping these customers, their spending patterns and lifestyle preferences suggest they also place value on personalized experiences and brand authenticity, both, in-store and online. This session brings together experts in the field of downtown marketing, website development, and Facebook marketing science to share best practice on successful downtown and small business marketing.

Become a Local Partner with Google

The mission of Google’s Get Your Business Online program is to help every business be found by every customer looking for them online. Learn how you can partner with Google to help the small businesses you work with in your community, using resources, trainings, gear and one-on-one help from the Google team, all completely free of cost.