Video

Advancing Places: Cementing UPMO Leadership Role in Economic Development

With businesses facing an existential crisis and municipalities cutting budgets in 2020, UPMOs were forced to take the lead on triage and recovery. This session will explain how the pandemic experience and crisis management can translate into a permanent and lasting role in economic development.

Advancing Places: From Pop-Up to Permanent

In this session, learn how three different organizations are incubating businesses in a pop-up environment to create immediate buzz and interest, potentially leading to long-term tenants in their district.  First you will learn how one organization leveraged the districts available space to lure in burgeoning locals and international mega brands, health and wellness providers, cultural organizations and emerging culinary entrepreneurs, through a newly realized, expansive pop-up program.

Advancing Places: Capping & Bridging Expressways

Expressways cut through communities and stand as barriers to connectivity, economic development, equity and neighborhoods in our downtowns. Learn how a partnership between ODOT, Columbus and the community developed and implemented a nationally recognized infrastructure model using freeway caps and enhanced bridges to stitch neighborhoods together and address the critical topics of quality of life, mobility, economics and opportunity.

Advancing Places: Working with Media and Managing PR Campaigns

Communications is an important part of our work in urban place management. Two experienced practitioners, both downtown leaders with extensive marketing & communications backgrounds, to learn how they are building relationships with media, what the media is looking for in news stories, and how to go beyond traditional media relations to take control of your district’s story. We’ll also dive into crisis communications and some tips on planning and executing an effective PR campaign.

Advancing Places: Zoning Therapy

Creating change in your community can take shape in many forms. We’ll discuss the role of the downtown plan and strategy in counseling communities through change and improvement and how to work through challenges and issues, local politics and differing opinions. Learn about two communities’ approaches to updating their plans, using zoning as the primary tool for implementing a downtown plan.

Advancing Places: Talking Snow in the Summer Heat

While most of the nation is sweltering in record heat, many of us in the operations world are already in deep preparations for winter weather. Representatives from Cleveland, Denver and Edmonton will discuss the preparations they undertake to be ready for winter weather, specific areas of management and responsibilities, and the partnerships they depend on to keep their districts accessible and safe throughout the winter months.

Advancing Places: Developing, Reporting and Communicating Annual Progress

Communicating the progress occurring in your district annually can come in many forms. Join this session and learn from three UPMO leaders who are gathering data and creating a benchmark for tracking development, investment, housing, and other areas of importance. These reports are used to better understand the current state of their downtowns and to help determine priorities and action steps. Learn how sharing the results can elevate your credibility and attract new investment.

Advancing Places: Building on Recovery for Urban Place Management

As the COVID-19 vaccination rate increases, we are finally seeing more and more activity and vibrancy in our urban cores. What are the actions that UPMOs can take (or continue taking) to ensure that downtowns, city centers, and urban districts can recover more strongly?

Advancing Places: Pinnacle Award Spotlight

Winning an IDA Pinnacle Award is the highest level of recognition for urban place management professionals. We’ll walk through two programs pulling communities through the COVID-19 pandemic: the planning of a gift card program benefiting local businesses and a public space activation offering an outdoor office for flexibility in work and wellness. This webinar highlights The Cincy Card Connection and O2: Outdoor Office in Rosslyn, VA.

Advancing Places: Reimagining Downtown Commons

Streets, parking spaces and sidewalks comprise the largest area among types of public space in downtowns across the world. Pre-pandemic, managing parking for delivery bikes and procuring permits for outdoor cafés was challenging. However, reduced traffic presented opportunities to take advantage of these resources in new ways. Join this discussion of management models, programs, and regulatory frameworks that have shifted the use of our public assets to small businesses that need it most.

Advancing Places: Connecting with Downtown Neighborhoods

We often inherit a complicated relationship with the neighborhoods adjacent to the traditional downtown core. Those adjacent neighborhoods are sometimes very different in history and composition – the buildings are likely older, the land is less developed, and the community less affluent. The neighborhoods may be separated from downtown by historic and political barriers, including racist and exclusionary policies and years of broken economic development promises.

Advancing Places: Art as a Tool for Healing

The past year and a half has been filled with extraordinary challenges brought on by a global pandemic. Join this session and learn from two 2021 Pinnacle Award Winning projects on how BIDs can participate in social, cultural and political moments by bringing in the arts community. This pandemic has changed the relationship between people and public space, and new partnerships have developed over time.

Advancing Places: The Virtual Public Realm

In a hybrid era of virtual and physical, how can urban place management organizations showcase their assets and developments? Learn how the Downtown Center BID (DCBID) in Los Angeles developed a virtual tour platform to showcase the downtown real estate market, its most significant properties, public spaces, and development projects, to investors, developers, brokers, prospective commercial and residential tenants.

Advancing Places: Public Private Partnerships for Placemaking and Activations

Activating public space is crucial to bringing people back to the district as we move into recovery mode. Making this happen takes a lot of work developing the right partnerships to make your activations successful. Learn from two seasoned professionals how they approached activations during the pandemic and how they are moving into recovery mode which includes incorporating storefronts to benefit businesses more directly.

Advancing Places: Marketing Your Downtown as Open for Business

Every downtown and district is struggling with how to support the businesses under their purview to provide much-needed foot traffic, sales and revenues, but the fact remains that we’re all “open for business”. From ongoing campaigns targeting locals, tourists and visitors to larger 40,000-foot view strategic planning, in this session you’ll learn from two very different place management practitioners and the strategic consultancy working with both of them to deploy data and technology.

Advancing Places: Real Estate Tools and Incentives for Investment and Attraction

For professionals in urban place management and economic development, there is a need to understand the different types of real estate tools and incentives to attract investment and businesses to your district. This session will outline the basics of tax increment financing (TIF), rebates, historic tax credits, new market tax credits, opportunity zones and various type of grants.

Advancing Places: Holiday and Winter Place Activations

It may be summer but it’s never too early to start thinking about holiday events, lighting and winter activations. Join this webinar to hear how Downtown Grand Rapids, Inc. is embracing all seasons to make it a four seasons city. During the pandemic they curated a two-month long activation, “World of Winter.” This 2021 Pinnacle Award-winning project attracted over 400,000 attendees during the cold winter months. Next, learn about holiday and lighting programs from the Georgetown BID. And finally, Midtown Alliance in Atlanta will present how they have added onto their Midtown Bright program each year as it continues to grow.

Project Spotlight: Caring for Your Community

The Downtown Day Services Center offers services to individuals experiencing homelessness by utilizing a housing-first model and is operated by the DowntownDC BID. In South Africa, approximately 45 million people rely on the public health system most of whom are low-income earners who cannot afford to pay high prices for health care. Responding to this need, the Greater Tygerberg Partnership (GTP) collaborated with the Cipla Foundation to launch a new community-based healthcare.

Project Spotlight: Technology in Your Community

Learn about data driven and predictive urban management and public safety. Working in partnership with global security service provider Securitas SA, the Voortrekker Road CID has built and managed its own centralized control center through which all reporting is processed into a powerful response database. In Downtown DC the BID worked with Cube 84 to integrate the BID’s Salesforce-based database with 311, the District of Columbia’s non-emergency hotline.

Project Spotlight: Activating Retail and Real Estate in Your Community

Project Downtown, the master plan for Wichita, is a 15-year community vision and blueprint for development. The plan was founded on market economics with industry experts providing sound economic forecast information for development. The second project in this presentation is the Open on Main pop-up retail initiative which seeks to increase activity on Main Street, encourage more permanent tenants in the downtown core, and allow shop owners to test retail concepts and strategies.

Project Spotlight: Vibrancy in Your Community

The Golden Triangle BID installed 11 bioretention cells and 10 expanded tree boxes on the sidewalks of one of the neighborhood’s key streets. At over $1 million in construction costs and two full blocks of new green infrastructure, this is the largest capital improvement managed by the BID thus far. By building the new bioretention cells and expanded tree boxes, the BID converted 4,500 of concrete to new green space and added 33 trees and over 400 native plants.

Project Spotlight: Engage Your Community

The Longest Table has welcomed local Grand Forks, North Dakota residents to sit down for a free meal in a welcoming environment with people they may not have known, to foster stronger connections, exchange stories, discuss community challenges and spur civic innovation. The Longest Table has been successful in engaging underrepresented populations in important civic conversations; providing everyday citizens with tools to be active participants in creating the community they want to have.

Get the Most from Your Boards of Directors

At their best, board members can be amazing advocates who bring expertise and support. A successful board provides structure and oversight and ensures that the mission of the organization is being fulfilled. Learn the important policies, systems and tricks of the trade to create highly functioning boards.

“Getting the Word Out:” Strategically Sound District Communications

In a world of packed calendars, dizzying social feeds and overflowing email inboxes—on top a global pandemic, no less—how can districts successfully deliver messaging, reach their target audiences and negotiate the needs of stakeholders who want district support in “getting the word out?” Speakers from communities large and small, share hands-on, proven tactics of how to strategically marry audience, channel and results.

Content Strategy: Expand Your Reach Through Strategic Content Creation

Today’s marketing professionals must create their own content to reach wider audiences and gain deeper interest in their brands. This session will identify the basic components of creating a content strategy plan. Panelists will offer a variety of approaches to content creation, including sharing successes and failures. Participants will examine what content model approaches might work best for their district.

Why So Serious? Follow the Fun to Find Your Voice

Could you pick your marketing voice out in a crowd, or do you sound like every other BID in your city? From newsletters, to signage, website copy and annual meeting videos, stop taking yourself so seriously and start having fun! Using both case studies and the basic tenets of improv comedy, BID communications experts will help make the mundane memorable.

HR Strategies Roundtable

This roundtable discussion with HR practitioners discussed topics around employee relations, benefits and compensation, compliance, employee engagement, recruitment and learning and development.

Bringing Innovation to Sponsorships

The most unique and successful sponsorships utilize available assets such as events, initiatives, infrastructure and more to deepen a connection with the target audiences. If a BID is innovative and nimble when developing the sponsorship strategy and activation, both the sponsor and the BID will win. A strong activation is defined by the way the brand/sponsor, assets and promotional levers are used together to drive results and tell a larger story.

Downtown Philanthropy: Exploring and Leveraging a Charitable Arm for Your Organization

Hear from place management leaders about what it means and what it takes to add a charitable 501(c)(3) foundation, trust or similar entity to your organization’s structure. Learn how a charitable organization can be leveraged as a new, innovative enterprise for your downtown to support its projects and initiatives, and become an added source of support during challenging times.

Authentic Influence: Evolving Social Media Tactics

Social media influencers can be a powerful link between your district and your target audiences. Successful influencer partnerships must be authentic, relational and adaptive. Three case studies –Tampa, Milwaukee and Tempe – will demonstrate distinct models of district-specific influencing. Tactics at varied budget levels will be explored. Return to your district able to identify or expand upon influencer opportunities.

IDA Vitality Index 2020 Downtown Trends

The IDA Vitality Index, powered by Stantec, has now grown to more than 50 downtowns across the U.S., including downtowns in the 25 largest cities. This session will introduce the latest trends in downtown economy, inclusion and vibrancy and feature a panel discussion highlighting what was expected and what was most surprising.

Downtown-Adjacent Neighborhoods: Opportunities, Threats and the Current Moment

With the urban renaissance of the last two decades, many downtowns are now bordered by districts that have evolved either into extensions and/or competitors to the traditional core. In this session, panelists will explore the ways in which UPMOs have been addressing this phenomenon through the three ‘lenses’ of retail, connectivity and equity, while also placing it within the context of the ongoing COVID-19 crisis and other current events.

Be the Change You Want to See: BIPOC Matters to Main Streets & Downtowns

Recent actions in both Canada and the U.S. have brought systemic racism to the forefront, and our business associations have an important role to play in addressing racism and discrimination. Panelists of this session will shed light on the issues and provide inspiration and motivation for us to initiate measures within our own organization and business communities.

Operations 2020: Never Would I Ever Thought I’d Be Doing “_____”!

This year has been unlike any other and essential workers in the operations realm had to adapt quickly to unprecedented challenges, often directly on the front lines. If you’re doing things you never thought you’d be doing, then we want to hear about it! Join your fellow Operations colleagues in an open-forum discussion where you will have an opportunity to share your wildest experiences and hear how your colleagues have adapted as well.

Radical Welcoming: Staffing Public Spaces for All

In the face of increases in economic segregation, social isolation and distrust across the U.S., downtown leaders in Akron and Memphis see public space as a solution. Learn how practitioners in these two cities are pioneering new ways to staff and operate networks of civic assets that are truly welcoming to people of all backgrounds and cultivate civic trust.

Diversity, Equity and Inclusion

Join this session to meet fellow colleagues interested in starting Diversity, Equity and Inclusion (DEI) projects and have a Q&A with an expert in the field of implementing new initiatives that are integral to your current mission while moving the needle on DEI. What is performative and what is real change. Learn how to strategize and implement authentic DEI to your organization.

Diversity, Equity, Inclusion and Placemaking: Reimagining How Business Improvement Districts Use Their Power

Diversity, equity, and inclusion have become an even more important and timely issue in 2020 for many cities and organizations. We have an obligation to look inwardly at ourselves, our organizations and at our peers who, knowingly or in ignorance, perpetuate systemic racism and inequality. During this time of necessary and overdue reflection, we will discuss how BIDs and other place management organization can reimagine the way they use their power.

One Person at a Time: A Different Approach to Homelessness

Homelessness is a challenge which does not discriminate based on region, culture, language or creed. It is a human challenge with complexities, which demand a detailed and thoughtful response. Urban place management organizations, while not social service or law enforcement, have been trying to find their role in providing help and balancing the needs of the individuals experiencing homelessness with the expectations of downtown businesses, residents, property owners and visitors.

A New Decade of Upward Mobility for Placemaking Ambassadors

In this new decade of placemaking, equity and upward mobility, opportunities should exist at all levels in the urban place management industry. This session addresses development opportunities and how organizations can actively engage and take a fresh approach to workforce development for frontline staff. We will discuss how the DowntownDC BID secured a grant to train and hire 23 ambassadors with employment challenges.