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66th Annual Conference & Marketplace

IDA 66th Annual Conference & Marketplace

You are invited to join the International Downtown Association at the upcoming 66th Annual Conference & Marketplace, October 6-8, 2020. Inspired leaders shaping cities from around the globe will convene online to discuss emerging trends and important challenges in urban place management. Attendees will walk away with new ideas and solutions to apply in their respective cities.  

This year’s conference, Forward Togetherwill bring our community of professionals together to benefit from the combined wisdom within IDA to achieve impact, embrace innovation, create strategies and solve the challenges that downtowns and urban districts face around the world. The virtual conference will highlight the brightest industry minds and feature timely educational sessions, dynamic Master Talks, exciting networking opportunities and innovative corporate solutions.  

Please join us this October during the 66th Annual Conference & Marketplace to network, collaborate and exchange ideas. Registration is now open!

Get social! What questions will you come ready to ask? Share them on Twitter using #IDAForwardTogether. 

Master Talks

master-talks

Carol Coletta

master-talks

Bruce Katz

master-talks

Maurice A. Jones

master-talks

Dana Telsey

master-talks

Jennifer S. Vey

Conference Details

In order to register for conference, you need to either have an account in IDA’s database or you must create one. If you previously registered for an event in the past, you should have an account in the new database. For instructions on logging in to your IDA accountplease visit the Downtown.org Guide.  

Registration for the 66th Annual Conference & Marketplace is now open. 

IDA Member Price (U.S.): $299 per individual  

IDA Member Price (Canada and International): $269 per individual   

Nonmember Price (U.S.): $499 per individual  

Nonmember Price (Canada and International): $469 per individual  

Student rate: $99 per individual   

All prices above are in USD. To begin the registration process, click here.

Register Now

Late Registration: A $50 late registration fee per attendee will be added for registrations completed on or after September 18, 2020 (prices reflected above).

Payment Methods: For your convenience, payments may be made by Visa, MasterCard or American Express.  Should you need to pay by check, you will not be able to complete registration online. Please email registration@downtown.org for assistance.   

Cancellation Policy: Written notice of cancellation is required. Cancellations received via email by September 172020 will receive a refund less a $50 processing fee. Refunds will be processed approximately 30 days after the event. Cancellations received after September 17, 2020 will not be refunded. IDA regrets that refunds will not be given for no-shows. Please email the cancellation notification to the International Downtown Association by emailing at registration@downtown.org. 

Substitutions: Substitutions of registrations are gladly accepted prior to the virtual event start date. Please submit a written request to registration@downtown.org by October 5, 2020 at 3 pm ET to complete your substitution. Only one substitution is permitted per original registrant. The individual submitting the substitution request is responsible for all financial obligations (any balance due) associated with that substitution.  

Student Registration: IDA is offering a student rate of $99 USD for the 66th Annual Conference & Marketplace. If you are currently a full-time student at a university or a college, email registration@downtown.org for assistance in registering to attend the conference at this special rate. Please include a copy of your valid student ID card. 

Accessibility: IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. Do you require special assistance? Please contact IDA at registration@downtown.org and we will be in contact with you prior to the conference for more information and to make arrangements as needed.  

Code of ConductPlease review the Code of Conduct here. 

To Register Yourself for the IDA Annual Conference & Marketplace:  To register yourself for the Annual Conference you must have an account in the IDA database. If you have an account,  click here to login and begin the registration process. If you do not have an account, click “create an account” to get started. If you forgot your password, you can reset it from this screen as well. Once you are logged in, you can proceed with registering for the event. 

  1. If you are the primary contact for your organization, you will see a screen with a choice of who you are purchasing for (yourself or group registration for your organization). Click your name to register just yourself. If you are not a primary contact, you will automatically start on the registration screen as you are not authorized to register a group for your organization. 
  2. If this is your first IDA conference, please select if you would like to be matched with a mentor. If you’d like to sign up to be a mentor and share your IDA wisdom, you may also do that on this screen. Press the “Next” buttonDuring the registration process, do not hit the back button on your browser. It may partially or fully reset your registration. Use the buttons on the registration screen for “Next” or “Previous.” 
  3. Press the “Checkout” button to advance to the payment page to complete your registration. 

To Register Someone Else for the IDA Annual Conference: To register another staff or board member or multiple staff and board members, you will need to be the Primary Contact, Secondary Contact or Account Administrator. If your account does not have a Secondary Contact or Account Administrator assigned, and you would like to add those designations for your staff, the Primary Contact should notify IDA before proceeding. If you are not an IDA member and you have created a new user account, please contact IDA to have your profile setup as one of the three authorized user types. Only then will you be able to register another staff member or a group for the conference.  

To establish your authorization to register others, please contact the Membership Department at (202) 393-6801 or via email (registration@downtown.org)Once you have been established as an authorized user you will use the following instructions: 

  1. Once you are logged in, you will see a screen with a choice of who you are purchasing for (yourself or group registration for your organization). Select the group registration button whether you are registering one other individual or multiple staff or board from your organization. 
  2. Click the “Register an Attendee” button. Type the name of the first attendee in the “Attendee” field. Once the name of the person you want to register has populated in the field, you will be prompted to select if that individual wants a mentor (if it’s their first IDA conference) or be a mentor (and share their IDA wisdom). Make the necessary selections and click “Add. 
  3. You will have the option of registering another attendee (repeat step above) or, if you are only registering one person, press the “Next” button. If registering multiple people, the screen will show the names of everyone you have selected to register for the event. If the information looks correct, press the “Next” button to proceed. During the registration process, do not hit the back button on your browser. It may partially or fully reset your registration. Use the buttons on the registration screen for “Next” or “Previous.”  
  4. If everything is correct, press the “Checkout” button to advance to the payment page to complete your registration. 

To begin the registration process, click here.

 

All attendees will receive a customized login link via email one week prior to the conference start date. If attendees register after September 28th, they will receive the login link via email shortly after registration.

  • Find the email titled “IDA Platform Join Link” sent from registration@downtown.org.
  • Using the link in the email, you will then be prompted to Claim Your Account by creating a password.
  • NOTE: For security reasons, you will only be able to use the above link once. Please contact us at registration@downtown.org to have the email re-sent.
  • Because each attendee profile is linked to a specific email, sharing personalized log-in links across devices is prohibited. You will not be able to be logged in from two devices simultaneously. If you need to jump between two devices (e.g. computer to a mobile device), you will need to first log out from one device before logging back in to another.

System Requirements 

Desktop or Laptop Computer (Recommended)

Most computers purchased within the past few years will exceed the minimum requirements stated below.

Operating System:

Mac OSX 10.7 or later or Windows 10, 8, 8.1, 7, Vista (SP1 or later), XP (SP3 or later)

Processor / RAM:

Single Core 1Ghz or higher (Dual core 2Ghz or higher, 4G RAM recommended)

Web Browser:

On Mac: Chrome 30+, (recommended) Safari 7+, Edge 84+ or Firefox 27+

On Windows: Chrome 72+ (recommended), Edge 84+ or Firefox 27+

Internet Connection:

1.5 Mbps “up” minimum (3+ Mbps “up” recommended). You can use speedtest.net to test your speeds on your computer.

Hardware (recommended but not required):

Webcam and a headset with a microphone. (The microphone and speakers that come built-in to most computers is adequate, but not optimal.)

Who attends the IDA conference? IDA conferences are designed to meet the needs of professional place managers from downtown organizations, city agencies, municipalities and private-sector companies. Content is designed for every level of the profession, from executives to associates. 

What is the cancellation policy? Written notice of cancellation is required. Cancellations received via email by September 17, 2020 will receive a refund less a $50 processing fee. Refunds will be processed approximately 30 days after the event. Cancellations received after September 17, 2020 will not be refunded. IDA regrets that refunds will not be given for no-shows. Please email the cancellation notification to the International Downtown Association by emailing at registration@downtown.org. 

This is my first IDA conference. Can I get a mentor? We have designed a program to match you with a mentor prior to attending the IDA’s 66th Annual Conference & Marketplace. You will be notified via email by your mentor to set up a time to meet on the virtual conference platform a week before the event. Sign up by checking the box “Match me with a Mentor” during registration. Interested in sharing your IDA wisdom and being a mentor? Check the box “I Want to Be a Mentor” during registration

Questions? Email registration@downtown.org. 

If you are a consultant or corporate representative, please contact Tracie Clemmer about mentor opportunities. 

The Annual Conference & Marketplace of the International Downtown Association is the signature gathering of inspired leaders who are shaping cities around the globe. This is the premier event for urban place management professionals to discuss industry trends, share best practices and learn the latest tips of the trade.  

2019 by the numbers:950+ attendees, 10 Master Talks36 breakout sessions, 35 diverse and exciting sponsors and exhibitors offering services to enhance cities and help your profession. Attendees came from South Africa, Japan, New Zealand, Germany, Ireland, England, Sweden and throughout North America, with a contingent of more than 120 from Canada alone. 

What we heard at #IDABALT19: 

“The IDA Conference is an outstanding opportunity to gain expert knowledge and learn from other communities. It is a ‘must-attend’ event for all urban management professionals interested in how to ensure a bright future for our ever-growing cities.” 

“This conference was educating, refreshing and inspiring to see the work that’s being done in cities around the world. I encourage staff at varying levels to attend and share what you learned with your colleagues and create a plan of action to produce measurable change in your community.” 

“Once again, IDA has brought together the innovators that breathe life and excitement into our downtowns.” 

“If your organization is dealing with an issue, IDA conferences are the way to meet directly with a person who has successfully dealt with that issue.” 

Members of the media interested in attending the IDA Annual Conference & Marketplace are welcome during the event’s Master Talks and breakout sessions. RSVPs for credentialed media are required for programsTo obtain credentials, please contact Allison Shashok, Director of Membership & Marketingat allison@downtown.org. Please identify your outlet and contact information. 

For decades, urban place management professionals have acted as leaders of their communities by undertaking the strategic and visionary work of city building. IDA has developed seven official knowledge domains, recognizing the distinct areas of professional practice used to shape vibrant urban districts which anchor the well-being of towns, cities, and regions around the world. Content for IDA’s Annual Conference is organized around this framework. For more information about each domain, visit the Career Center. 

Preview the schedule-at-a-glance below. All sessions and speakers will be listed in the schedule as the information is available. To see the full description, click on the down arrow next to the title. Times listed below for the virtual conference are in Eastern Daylight TimeNote, this preliminary program is subject to change. 

Conference Program

 
 
  • Tuesday 06 Oct 2020
  • Wednesday 07 Oct 2020
  • Thursday 08 Oct 2020

Tuesday 06 Oct 2020

program-list
Description:
  • IDA Master Talks present the industry's most engaging and innovative speakers. Join Tuesday’s opening general session to hear from Jennifer S. Vey from Brookings Institution and Dana Telsey from the Telsey Advisory Group. Each year, IDA recognizes outstanding projects through the Downtown Achievement Awards which identify improvements to urban centers by dedicated organizations around the globe. Grow with Google is the presenting sponsor of the 2020 IDA Downtown Achievement Awards.
Master Talks:
  • Jennifer Vey
  • Dana Telsey
program-list
Description:
  • Meet up with other conference attendees one on one, schedule group gatherings or recharge between sessions. Renew friendships  and expand your network of like-minded professionals!
program-list
Domain:
  • Planning, Design and Infrastructure
AICP Certification Maintenance (CM) Credits:
  • CM | 1
Description:
  • Cities around the nation are tackling the issue of parking head-on, as the status quo is no longer working. The cities of Poughkeepsie, NY and Memphis, TN have reframed their parking discussions, not as the end itself, but as a development tool and maintenance of a sustainable community. What can you learn from their experiences?
Learning Objectives:
  • Understand the importance of data, how your parking system is currently operating and how future demand will impact the system.
  • It’s not all about the “Big Fish.” Learn how small and mid-sized cities can proactively use parking as a downtown development tool.
  • Park’splaining: How can your downtown reframe the parking discussion?
Moderator:
  • Iain Banks, Senior Associate, Nelson Nygaard (Washington, DC)
Speakers:
  • Brett Roler, Vice President of Planning & Development, Downtown Memphis Commission (Memphis, TN)
  • Paul Hesse, Community Development Coordinator, City of Poughkeepsie (Poughkeepsie, NY)
  • Natalie Quinn, Planning Director, City of Poughkeepsie (Poughkeepsie, NY)
program-list
Domain:
  • Public Space Management and Operations
Description:
  • In this new decade of placemaking, equity and upward mobility, opportunities should exist at all levels in the urban place management industry. This session addresses development opportunities and how organizations can actively engage and take a fresh approach to workforce development for frontline staff. We will discuss how the DowntownDC BID secured a grant to train and hire 23 ambassadors with employment challenges.
Learning Objectives:
  • Identify the inequities that have been created and often existed between corporate staff and frontline team members.
  • Recognize the value and significance of investing in placemaking frontline team members.
  • Develop a framework for potential workforce development offerings for their ambassadors.
Moderator:
  • Ebony P. Walton, Senior Operators Administrator, Downtown DC BID (Washington, DC)
Panelist:
  • Gerren Price, Director of Public Space Operations, DowntownDC BID (Washington, DC)
  • Rodney C. Burris, Professional Development Coach, DowntownDC BID (Baltimore, MD)
  • Janita Branch, Entrepreneur, Author and Speaker, Purposed for a Purpose (Richmond Hill, GA)
program-list
Domain:
  • Policy and Advocacy
AICP Certification Maintenance (CM) Credits:
  • CM | 1
Description:
  • Diversity, equity and inclusion have become an even more important and timely issue in 2020 for many cities and organizations. We have an obligation to look inwardly at ourselves, our organizations and at our peers who, knowingly or in ignorance, perpetuate systemic racism and inequality. Business improvement districts can be powerful actors for change. During this time of necessary and overdue reflection, we will discuss how BIDs and other place management organization can reimagine the way they use their power, not only to become stronger allies to Black communities, but to actively shape cities and downtowns that foster Black wealth and quality of life, and lessen the inequities that divide us. Join this session and learn from experts who will share experiences in their respective cities and discuss successes of workforce development initiatives and policy, advocacy and education efforts.
Moderator:
  • Jake Gordon, CEO, Downtown Vision Inc (Jacksonville Florida)
Speakers:
  • Matt Bergheiser, President, University City District (Philadelphia PA)
  • Shawn Barney, Managing Director, CLB Porter LLC (New Orleans, LA )
  • Kris Kullori, CEO, Cooper's Ferry Partnership (Camden, NJ)
program-list
Domain:
  • Economic Development
AICP Certification Maintenance (CM) Credits:
  • CM | 1
Description:
  • As we look to the future, and the economic recovery that will come after the COVID-19 pandemic ends, all signs point to the re-emergence of main streets as the place people will turn to for retail shopping and dining. A new generation of entrepreneurs will be eager to start a fresh chapter in their lives, and the suburban shopping centers will not attract them. This timely presentation will illustrate how well-managed and attractive downtowns offering the type of safe, experiential and social interaction sought by millennials, young families and empty nesters, will be the new home for the post-pandemic boom in the years to come.
Learning Objectives:
  • Understand new post-pandemic market and demographic shifts to shop and dine in downtowns for safe and social experiences.
  • Learn how downtowns can attract emerging retailers and restaurant entrepreneurs seeking to open new businesses.
  • Gain an understanding of specific streetscape, marketing, promotional, signage, merchandising and urban design enhancements necessary to implement sustainable urban shopping districts in the new era.
  • Learn to prepare for the anticipated mass relocation of mall retailers to downtown shopping districts and new urban town centers.
Speaker:
  • Robert Gibbs, FASLA, AICP, President, Gibbs Planning Group, Inc. (Birmingham, MI)
program-list
Domain:
  • Policy and Advocacy 
Description:
  • Please join MP Andy Fillmore, Parliamentary Secretary to the Minister of Infrastructure & Community, as he shares sections of the Throne Speech and Budget relevant to helping Canadian businesses and the associations which support them. Mr. Filmmore will also provide details of the proposed $31 million program available to BIAs and SDCs to support public infrastructure, active transportation and digital commerce.     
Moderator:
  • Paul MacKinnon, CEO, Downtown Halifax Business Commission (Halifax, NS)
Speaker:
  • Andy Fillmore, MP & Parliamentary Secretary for the Minister of Infrastructure & Community (Halifax, NS)
program-list
Domain:
  • Marketing, Communications and Events
Moderators:
  • Annie Coakley, Executive Director, Downtown Evanston (Evanston, IL)
  • Nancy Miyahira, Vice President & Marketing Director, Georgetown BID (Washington, DC)
program-list
Description:
  • No time to reinvent the wheel? Then check out the 2020 Downtown Achievement Awards! The International Downtown Association recognizes outstanding projects through the Downtown Achievement Awards which identify improvements to urban centers by dedicated organizations around the globe. These innovative projects set the new standard for improving cities worldwide. Visit IDA’s Virtual Marketplace to learn more about winning projects from IDA’s 2020 Downtown Achievement Awards sponsored by Grow with Google.
program-list
Domain:
  • Marketing, Communications and Events
Description:
  • Hear from two projects about their community engagement efforts.
  • For the past two years, The Longest Table has welcomed local Grand Forks, North Dakota residents to sit down for a free meal in a welcoming environment with people they may not have known, to foster stronger connections, exchange stories, discuss community challenges and spur civic innovation. The Longest Table has been successful in engaging underrepresented populations in important civic conversations; providing everyday citizens with tools to be active participants in creating the community they want to have; and gathering and distributing data to inform, engage and influence local, regional and state decision-making.
  • The Downtown Activation and Public Art Initiative (DAPA) was created in 2012 to enliven downtown Pittsburgh through a diverse and engaging use of public art, creative placemaking and entrepreneurship. DAPA programming includes an ever-evolving collection of activities, installations, art offerings and markets such as the Market Square Public Art and Urban Supper which have brought in tens of thousands to celebrate downtown Pittsburgh.
Moderator:
  • Barbara Askins, President and CEO, 125th Street BID (New York, NY)
Speakers:
  • Kathryn Kester, Executive Director, Greater Grand Forks Young Professionals (Grand Forks, ND)
  • Jeremy Waldrup, President and CEO, Pittsburgh Downtown Partnership (Pittsburgh, PA)
program-list
Domain:
  • Public Space Management and Operations
Description:
  • Hear from two projects about their community care and service initiatives.
  • The Downtown Day Services Center offers services to individuals experiencing homelessness by utilizing a housing-first model and is operated by the DowntownDC BID with support from the District of Columbia Department of Human Services (DHS) and services from Pathways to Housing DC and HIPS. The center offers on-site support by providing a multitude of services within a single point of access including: food and beverages; restroom, shower and laundry facilities; employment assistance; legal services; healthcare; harm reduction services; computer access; social activities and entertainment; and more. In the last year, the facility has served over 38,549 individuals.
  • In South Africa, approximately 45 million people rely on the public health system most of whom are low-income earners who cannot afford to pay high prices for health care. Responding to this need, the Greater Tygerberg Partnership (GTP) collaborated with the Cipla Foundation to launch a new community-based healthcare hub at the Bellville public transport interchange to provide primary healthcare services, eye care and a chronic medicine pick-up point to the scores of commuters that pass through. Called the Sha’p Left Centre, the hub comprises three fully-fitted reused shipping containers with the capacity to treat 80 patients per day.
Moderator:
  • Leasa Gibbons, Executive Director, Regina’s Warehouse District BID (Regina, Canada)
Speakers:
  • Neil Albert, President & CEO, DowntownDC BID Corporation (Washington, DC)
  • Warren Hewitt, CEO, Greater Tygerberg Partnership (Bellville, South Africa)
program-list
Domain:
  • Economic Development
  • Planning, Design, and Infrastructure
Description:
  • Hear from two projects projects about activating retail and real estate in their communities.
  • Project Downtown, the master plan for Wichita, is a 15-year community vision and blueprint for development in downtown Wichita, KS. The plan was adopted in December 2010 and has served as the community's north arrow since then. The plan was founded on market economics with industry experts providing sound economic forecast information for commercial and residential development. Since then, the market potential in each of the real estate sectors has been frequently updated to ensure accurate and current data is available for development project due diligence. Downtown Wichita has helped foster over $1 billion in investment in the downtown core area since its adoption.
  • The purpose of the Open on Main pop-up retail initiative is three-fold: increase activation and animation on Main Street; encourage more permanent occupation of empty and underutilized spaces in the downtown core; and allow shop owners to test retail concepts and strategies. The program requires negotiation with multiple owners and landlords to secure desired spaces and multiple potential tenants with conflicting needs and obligations. To date, Open on Main has an over 80% minority- and women-owned business enterprise participation level.
Moderator:
  • Christian Martin, Executive Director, SoMa West Community Benefit District (San Francisco, CA)
Speakers:
  • Jeff Fluhr, President, Wichita Downtown Development Corporation (Wichita, KS)
  • Brett Roler, Vice President of Planning and Development, Downtown Memphis Commission (Memphis, TN)
program-list
Domain:
  • Planning, Design and Infrastructure
  • Economic Development
Description:
  • Hear from two projects that created vibrancy in the public space for employees in their community.
  • The Golden Triangle BID installed 11 bioretention cells and 10 expanded tree boxes on the sidewalks of one of the neighborhood’s key streets. At over $1 million in construction costs and two full blocks of new green infrastructure, this is the largest capital improvement managed by the BID thus far. The new bioretention cells (aka 19th Street Rain Gardens) capture and treat 43,000 gallons of polluted stormwater per storm protecting the city’s streams and rivers. By building the new bioretention cells and expanded tree boxes, the BID converted 4,500 of concrete to new green space and added 33 trees and over 400 native plants.
  • An innovative program in downtown Columbus, Ohio, stimulated commercial leasing, reduced employee turnover, doubled the use of transit among the pool of eligible employees, and prevented the emission of more than 6.8 million pounds of CO2 per year. Launched and funded by downtown property owners, Downtown C-pass allows eligible companies to offer free, unlimited transit to their employees. More than 440 companies take part in the program, including the 50 largest employers in the eligibility area. Over 15,000 employees are enrolled, representing half the eligible workforce of 30,000.
Moderator:
  • Beth Anne Macdonald, Director of Planning and Community Development, Commercial District Services (Bloomfield, NJ)
Speakers:
  • Leona Agouridis, Executive Director, Golden Triangle BID (Washington, DC)
  • Marc Conte, Acting Director, SID Public Services (Columbus, OH)
program-list
Domain:
  • Economic Development
Description:
  • Join Master Talk speaker, Dana Telsey from the Telsey Advisory Group, for a live Q & A session to discuss topics featured in her presentation during IDA’s Tuesday October 6th Opening General Session.
Speaker:
  • Dana Telsey, CEO and Chief Research Officer, Telsey Advisory Group
program-list
Domain:
  • Marketing, Communication and Events
Description:
  • From closings and re-openings, to streeteries and social distancing guidelines, there's never been so much information that needs to be communicated. Join Geocentric for a brief discussion of what's working now, and how to plan for bringing people back to downtown.
Speaker:
  • Jim Blakeslee, President & Founder, Geocentric (Bethesda, MD)
program-list
Description:
  • No time to reinvent the wheel? Then check out the 2020 Downtown Achievement Awards! The International Downtown Association recognizes outstanding projects through the Downtown Achievement Awards which identify improvements to urban centers by dedicated organizations around the globe. These innovative projects set the new standard for improving cities worldwide. Visit IDA’s Virtual Marketplace to learn more about winning projects from IDA’s 2020 Downtown Achievement Awards sponsored by Grow with Google.
program-list
Domain:
  • Public Space Management and Operations
Description:
  • Hear from two projects about how they used innovative technology in their communities.
  • Learn about data driven and predictive urban management and public safety. Working in partnership with global security service provider Securitas SA, the Voortrekker Road CID has built and managed its own centralised control centre through which all reporting is processed into a powerful response database. This database enables the VRCID to collate, analyse and respond immediately to security, urban cleansing and social development needs. Behavioural analytics can support predictive policing to track negative behaviour, proactively identify hotspots of criminal activity and respond quickly to events as they are happening on the ground. The project comprises a network of 72 cameras and a team of skilled public safety officers who are deployed to respond to incidents when reported.
  • The DowntownDC BID worked with its contractor, Cube84, to integrate the BID’s Salesforce-based database with 311, the District of Columbia's non-emergency hotline. The BID works to monitor elements of public space such as sidewalks, streetlights and street signs to help ensure a state of good repair. The BID reports defects in the public space to 311 and works directly with city agencies to ensure repairs are made in a timely manner. The project has increased efficiency over 100 percent, and managing and reporting cases has never been easier.
Moderator:
  • Andy Taft, President, Downtown Fort Worth, Inc. (Fort Worth, TX)
Speakers:
  • Derek Bock, Chief Operations Officer, Voortrekker Road CID (Bellville, South Africa)
  • Galin Brooks, Director of Infrastructure, DowntownDC BID Corporation (Washington, DC)
program-list
Domain:
  • Economic Development
Description:
  • Join Master Talk speaker, Jennifer Vey from the Brookings Institution, for a live Q & A session to discuss topics featured in her presentation during IDA’s Tuesday October 6th Opening General Session.
Speaker:
  • Jennifer S. Vey, Senior Fellow and Director, Anne T. and Robert M. Bass Center for Transformative Placemaking Brookings Institution Metropolitan Policy Program
program-list
Domain:
  • Public Space Management and Operations
Description:
  • Downtown districts have developed strategic initiatives inviting visitors back downtown and to prepare for employees return to work. The path forward is not completely clear, when will workers return? The roundtable discussion will focus on what has been successful and the various plans and programs that are built to bring people back downtown in a clean and safe manner. Discuss with other attendees ways to best move ahead and take a leadership role preparing for a return.
Moderators:
  • Martin Cramer, CPP , Vice President of Public Safety, Downtown Dallas Inc. (Dallas, TX)
  • Marco Li Mandri, New City America, Inc (San Diego, CA)
  • Dave Wardell, CPP, Vice President of Operations and Public Safety, Atlanta DID, Central Atlanta Progress (CAP) (Atlanta, GA)
program-list
Description:
  • A discussion with Block by Block, an industry leader working with over a hundred districts to deliver first class safety, hospitality and cleaning services.
program-list
Domain:
  • Planning, Design, and Infrastructure
AICP Certification Maintenance (CM) Credits:
  • CM | 1
Description:
  • This session explores opportunities for BIDs to lead public and private stakeholders in developing a vision framework and capital plan to unlock the public realm for a more livable, competitive and dynamic downtown. Panelists will share tactical and permanent strategies to improve pedestrian safety, promote subway and bus use, create greener and more sustainable streets and celebrate the district's identity.
Learning Objectives:
  • Explore new strategies to upgrade the streetscape and pedestrian experience in growing mixed-use downtown.
  • Understand public and private partnership opportunities to implement temporary/tactical and capital projects.
  • Assess the feasibility and impact of capital planning for your business improvement district
Speakers:
  • Fred Cerullo, President and CEO, Grand Central Partnership (New York, NY)
  • Ed Janoff, Deputy Director/Chief of Staff, Union Square Partnership (New York, NY)
  • Regina Myer, President, Downtown Brooklyn Partnership (Brooklyn, NY)
program-list
Domain:
  • Public Space Management and Operations
Description:
  • Homelessness is a challenge which does not discriminate based on region, culture, language or creed. It is a human challenge with complexities, which demand a detailed and thoughtful response. Urban place management organizations, while not social service or law enforcement, have been trying to find their role in providing help and balancing the needs of the individuals experiencing homelessness with the expectations of downtown businesses, residents, property owners and visitors. Learn about effective ways for BIDs to support communities in their efforts to find long-term solutions.
Learning Objectives:
  • Attendees will learn about the “One-at-a-Time” approach to help address homelessness.
  • Attendees will understand how to turn ambassadors into an effective outreach support team.
  • Attendees will know how to connect and engage with local and regional resources to leverage make their BID and outreach times more efficient.
Moderator:
  • Steve Hillard, Principal, Streetplus Company, LLC (Brooklyn, NY)
Speakers:
  • Michael Edwards, President & CEO, Chicago Loop Alliance (Chicago, IL)
  • Alexander Stettinski, Executive Director, Downtown Reno Partnership (Reno, NV)
  • Camille Winnie, Community Services Specialist, Salt Lake City Downtown Alliance (Salt Lake City, UT)
program-list
Domain:
  • Economic Development
Description:
  • You’re already doing great work in your communities, and Grow with Google wants to help. Grow with Google helps people across the United States gain digital skills to grow their careers and businesses. Join us to learn how you can gain access to presentation materials, resources and hands-on help from our team, all completely free of cost.
Speaker:
  • Justine Benisch, Partner Marketing Manager, Grow with Google, New York City, New York
program-list
Domain:
  • Marketing, Communications and Events
Description:
  • The most unique and successful sponsorships utilize available assets through events, initiatives, infrastructure and more to deepen a connection with the target audiences. If the BID is innovative and nimble when developing the sponsorship strategy and activation, both the sponsor and the BID will win. What defines a strong activation is the way the brand/sponsor, the assets and the promotional levers are used together to drive results and tell a larger story. Join this session and learn about engaging potential and current sponsors and how this will position your organization to succeed.
Learning Objectives:
  • Brainstorm and activate sponsorships beyond signage/logos at events.
  • Use sponsorships to propel infrastructure and placemaking projects.
  • Compliment social services/initiatives by through non-event sponsorships.
Speakers:
  • Vica Bondurant, VP of Marketing and Communications, Charlotte Center City Partners (Charlotte, NC)
  • Robert Krumbine, Chief Creative Officer & SVP of Events, Charlotte Center City Partners (Charlotte, NC)

Wednesday 07 Oct 2020

program-list
Description:
  • IDA Master Talks present the industry's most engaging and innovative speakers. Join Wednesday’s general session to hear from Maurice A. Jones from Local Initiatives Support Corporation (LISC) and Carol Coletta from the Memphis River Parks Partnership.
Speakers:
  • Maurice A. Jones
  • Carol Coletta
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Description:
  • Meet up with other conference attendees one on one, schedule group gatherings or recharge between sessions. Renew friendships  and expand your network of like-minded professionals!
program-list
Domain:
  • Economic Development
AICP Certification Maintenance (CM) Credits:
  • CM | 1
Description:
  • How can the arts act as a catalyst for economic development? What are the factors that drive a vibrant arts sector? Join us to discuss the economic contributions of the arts in diverse communities, how arts vibrancy evaluation can steer investments in economic development that improve lives and the economy, and a case on how the arts drive business development.
Learning Objectives:
  • Assess the extent to which the arts represent an engine for economic development in their community.
  • How to improve and promote their district by building its brand as an arts destination.
  • Understand how analysis and mapping of their city’s arts vibrancy can help them identify where there are underserved part of the community, and how investing these areas can represent opportunities to improve economic and social outcomes.
Speakers:
  • Randy Cohen, Vice President of Research and Policy, Americans for the Arts (Washington, DC)
  • Tim Tompkins, President, Times Square Alliance (New York, NY)
  • Dr. Zannie Voss, Director, SMU DataArts (Dallas, TX)
program-list
Domain:
  • Public Space Management and Operations
Description:
  • In the face of increases in economic segregation, social isolation and distrust across the U.S., downtown leaders in Akron and Memphis see public space as a solution. Learn how practitioners in these two cities are pioneering new ways to staff and operate networks of civic assets that are truly welcoming to people of all backgrounds and cultivate civic trust.
Learning Objectives:
  • Describe trends impacting communities across the U.S. that are especially relevant to public space management.
  • Compare approaches to staffing and management being used in two different cities to foster public spaces that are welcoming to all.
  • Consider a set of principles and a measurement framework to apply to your own public space work.
Moderator:
  • George Abbott, Director of External Affairs, Memphis River Parks Partnership (Memphis, TN)
Speakers:
  • Greg Allen, River Parks Ranger, Memphis River Parks Partnership (Memphis, TN)
  • Suzie Graham, President and CEO, Downtown Akron Partnership (Akron, OH)
program-list
Domain: Description:
  • Space is at a premium. The hospitality sector needs to expand outdoors to be viable due to new capacity constraints, pedestrians need to spread out to physically distance and the car continues to be viewed as a key mode of transport with public transit usage declining this year. How do we manage these conflicting interests? Who gets priority to use our roads? An ATCM survey suggests nearly two thirds of towns in the U.K. have implemented at least some pedestrianization to rebalance old priorities during the pandemic, but has caused anger and resentment in some quarters?
program-list
Domain:
  • Policy and Advocacy
Description:
  • Recent actions in both Canada and the US have brought systemic racism to forefront. Our business associations have an important role to play in addressing racism and discrimination.  Panelists of this session will shed light on the issues and provide inspiration and motivation for us to initiate measures within our own organization and business community.   
program-list
Domain:
  • Marketing, Communications and Events
Description:
  • Could you pick your marketing voice out in a crowd, or do you sound like every other BID in your city? From newsletters, to signage, website copy and annual meeting videos, stop taking yourself so seriously and start having fun! Using both case studies and the basic tenets of improv comedy, BID communications experts will help make the mundane memorable.
Learning Objectives:
  • Clearly define their brand voice (or lack thereof).
  • Apply the key tenets of improv to their copywriting and marketing process.
  • Identify opportunities to approach their editorial with humor, creativity and specificity.
Speakers:
  • Lauren Boston, Communications Director, Georgetown BID (Washington, DC)
  • Sydney Morris, Digital Media Rockstar, Hartford BID (Hartford, CT)
program-list

Description:
  • The Marketplace provides an interactive environment for city leaders to learn about innovative products, new services and community programs. Attendees will be able to chat with industry-specific providers, setup meetings to learn more about a solution (invite your team), take a demo and fill your toolbox with case studies, tip sheets, best practices and more! Time is set aside in the agenda for you to explore the Marketplace so start preparing your RFPs.
program-list
Domain:
  • Marketing, Communication and Events
Description:
  • Downtown Long Beach will share insights from their journey of digital transformation; from what to keep in mind when choosing a CRM, through their implementation experience, they will share key lessons learned and advice for others considering embarking on a digital transformation.
Speakers:
  • Kathryn McKissick, Customer Success Manager, Cube84 (Arlington, VA)
  • Austin Metoyer, Economic Development & Policy Manager, Downtown Long Beach Alliance (Long Beach, CA)
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Domain:
  • Marketing, Communications and Events
Description:
  • Today’s marketing professionals must create their own content to reach wider audiences and gain deeper interest in their brands. This session will identify the basic components of creating a content strategy plan. Panelists will offer a variety of approaches to content creation, including sharing successes and failures. Participants will examine what content model approaches might work best for their district.
Learning Objectives:
  • Identify the basic components of a content strategy plan and how to create one.
  • Discover a variety of approaches to content creation, including shared successes and failures.
  • Examine what content model approaches might work best for your district.
Moderator:
  • Ariella Gibson, Marketing & Communications Assistant, Chicago Loop Alliance (Chicago, IL)
Speakers:
  • Kiana DiStasi, Marketing Director, Chicago Loop Alliance (Chicago, IL)
  • Tiffany Faublas, Marketing Director, West Palm Beach Downtown DDA (West Palm Beach, FL)
  • Tiffany Tauscheck, Chief Strategy Officer, Greater Des Moines Partnership (Des Moines, IA)
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Domain:
  • Planning, Design and Infrastructure
AICP Certification Maintenance (CM) Credits:
  • CM | 1
Description:
  • 2020 may be the year that tested our fortitude more than any other in a generation. Beyond COVID, it seems that downtowns everywhere have become the epicenter for other shocks such as environment damage, economic impacts and social unrest. Join the conversation as we explore how communities in different contexts have responded to various shocks to their system and how they built back stronger.
Learning Objectives:
  • Understand the scope of potential shocks that every downtown must be prepared to address.
  • Take home valuable lessons learned from case studies about how various downtowns address social, economic and environmental shocks.
  • Learn about other tools and programs that can help their community prepare for future shocks.
Moderator:
  • Craig Lewis FAICP, LEED AP, CNU-A, Principal, North American Co-Leader - Urban Places Planning & Urban Design (Charlotte, NC)
Speakers:
  • Steve Cramer, President & CEO, Minneapolis Downtown Council (Minneapolis, MN)
  • David Fleming – Executive Director, REV Birmingham (Birmingham, AL)
  • Annie MacInnis, Executive Director, Kensington Business Revitalization Zone (Calgary, AB)
  • Jennifer Oswalt, President, Downtown Memphis Commission (Memphis, TN)
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Domain:
  • Economic Development
Description:
  • The 'social business economy' and 'experience economy' are at the mercy of the pandemic. Arts, culture, events, hospitality, leisure, commercial, entertainment, international tourism and other sectors which bring people together face an existential threat under physical distancing. The future of our town centres, city centres and downtowns were reliant on these sectors providing stability and footfall where a changing retail landscape could not. So, we ask, is this the end of the future we had mapped out for urban economies? Do we need to go through the process of reimagination again?
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Domain:
  • Policy and Advocacy
Description:
  • Discuss the legislative issues facing California and its downtown communities with California Downtown Association (CDA) board members and lobbyist Jason Bryant. Learn how CDA advocated for its members in 2020 to ensure urban place management organizations and their interests are represented at the state capitol. 
Moderators:
  • Jason Bryant, Advocate for the California Downtown Association (Sacramento, CA)
  • Emilie Cameron, Public Affairs & Communications Director, Downtown Sacramento (Sacramento, CA)
  • Suzanne Holley, President & CEO, Downtown Center BID (DCBID) (Los Angeles, CA)
program-list

Description:
  • The Marketplace provides an interactive environment for city leaders to learn about innovative products, new services and community programs. Attendees will be able to chat with industry-specific providers, setup meetings to learn more about a solution (invite your team), take a demo and fill your toolbox with case studies, tip sheets, best practices and more! Time is set aside in the agenda for you to explore the Marketplace so start preparing your RFPs.
A glimpse of the Marketplace:
  • Grow with Google, GrowthZone, Desert Planters, Geocentric, Landscape Forms, BannerSaver, Creos, Stantec and Cube84
program-list
Domain:
  • Policy and Advocacy
AICP Certification Maintenance (CM) Credits:
  • CM | 1
Description:
  • The IDA Vitality Index has now grown to more than 50 downtowns from across the US, including downtowns in the 25 largest cities. This session will introduce the latest trends on economy, inclusion and vibrancy downtown and feature a panel discussion highlighting what was expected and what was most surprising.
Learning Objectives:
  • Describe the key metrics for discussing downtown vitality.
  • Share new trends in downtown vitality.
  • Use the Vitality Index to compare their district to peers.
Moderator:
  • Brian Douglas Scott, Ph.D. Principal, BDS Planning & Urban Design (Seattle, WA)
Speakers:
  • Michael Deemer, Executive Vice President for Business Development, Downtown Cleveland Alliance (Cleveland, OH)
  • David Dixon FAIA, Vice President, Stantec Urban Places Fellow (Boston, MA)
  • Mary B. Miller, President & CEO, Downtown Norfolk Council (Norfolk, VA)
program-list
Domain:
  • Policy and Advocacy
AICP Certification Maintenance (CM) Credits:
  • CM | 1
Description:
  • With the urban renaissance of the last two decades, many downtowns are now bordered by districts that have evolved either into extensions and/or competitors to the traditional core. In this session, we will explore the ways in which UPMO's have been addressing this phenomenon through the three 'lenses' of retail, connectivity and equity, while also placing it within the context of the ongoing COVID-19 crisis and other current events.
Learning Objectives:
  • Understand the dynamics between the traditional core and adjacent districts, including where interests overlap and where they differ.
  • Learn how the traditional core and adjacent districts can coexist and synergize with one another.
  • Grasp the equity and inclusivity dimension of core expansion into nearby neighborhoods.
Speakers:
  • Michael Berne, President, MJB Consulting (Berkeley, CA and New York, NY)
  • Elizabeth Burt, Director of Placemaking and Programming, Centro San Antonio (San Antonio, TX)
  • Yvette Freeman, Senior Strategist, Progressive Urban Management Associates (PUMA) (Denver, CO)
program-list
Domain:
  • Marketing, Communications and Events
Description:
  • In a world of packed calendars, dizzying social feeds, and overflowing email inboxes—on top a global pandemic, no less— how can districts successfully deliver messaging, reach their target audiences and negotiate the needs of stakeholders who want district support in “getting the word out?” Speakers from communities large and small share hands-on, proven tactics of how to strategically marry audience, channel and results.
Learning Objectives:
  • Thoughtfully respond to internal and external stakeholders in need of communications support with solutions that meet needs without compromising the integrity of communication channels.
  • Utilize voices/channels within home communities to amplify, share and champion district content to reach a larger audience and drive engagement.
  • Build a menu of “promotional opportunities” that reinforce channel identities and add value to membership, community partnerships and public engagement.
Speakers:
  • Nicole Fincher, Marketing and Special Projects Manager, Downtown Fort Worth, Inc. (Fort Worth, TX)
  • Paige Sullivan, Marketing Manager, Central Atlanta Progress, (Atlanta, GA)
  • Rudy Vasquez, Marketing and Communications Manager, El Paso Downtown Management District (El Paso, TX)
program-list
Description:
  • Beyond theory or speculation, COVID has affected how we communicate with our clients, stakeholders and communities. Achieving stakeholder support should not be the thing that keeps your projects from becoming a reality. Stantec has employed a range of virtual public engagement tools that now seem more important than ever, from Storymaps and mobile apps for projects to GIS based interactive maps. In this service advisory session, our team will discuss tools used for digital community engagement and virtual team meetings and share take-aways from experience during the pandemic.
Speakers:
  • Amanda Morrell, Landscape Architect, Stantec’s Urban Places (Charlotte, NC)
  • Beth Elliott, Senior Urban Planner, Stantec’s Urban Places (Minneapolis, MN)
program-list
Description:
  • The private sector provides you with a wealth of information and solutions to your challenging issues. These topical discussions will help you learn from those with years of experience working with a variety of clients. 
Companies offering a Service Advisory:
  • Cube84
  • Geocentric
  • Stantec
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Description:
  • Enjoy some fun at the end of the day with our friends at MIG. You’ll learn how to make a specialty cocktail from a mixer extraordinaire, then sip your drink in small groups. After greetings and conversation, you’ll learn how to make another beverage and go into a different small group for more mingling! Be on the lookout for your ingredient list.
Sponsor:
  • Cocktails & Mocktails Reception sponsored by MIG

Thursday 08 Oct 2020

program-list
Description:
  • IDA Master Talks present the industry's most engaging and innovative speakers.
program-list
Description:
  • Meet up with other conference attendees one on one, schedule group gatherings or recharge between sessions. Renew friendships  and expand your network of like-minded professionals!
program-list
Domain:
  • Economic Development
AICP Certification Maintenance (CM) Credits:
  • 1
Description:
  • Americans don’t go to Paris to hang out with other Americans. Discover how doubling down on your unique assets —especially in light of COVID’s impact— can yield surprising results when harnessed with the marketing and financial resources associated with a too often overlooked partner: your local Destination Management Organization (DMO). Join our discussion to learn more about DMO’s and how partnership can enhance your economic development efforts.
Learning Objectives:
  • How assessments can help overcome the “sensory” fatigue that prevents local stakeholders from a clear-eyed understanding of challenges and weaknesses.
  • Strategies for building alliances with the tourism industry and steps that participants can take to stage the stage for growth in the visitor economy.
  • Examples and inspiration of downtown-focused tourism initiatives.
Speakers:
  • Josh Collins, Director, Destination Activation + Marketing, Streetsense (Bethesda, MD)
  • Larisa Ortiz, Managing Director, Research + Analysis, Streetsense (New York, NY)
program-list
Domain:
  • Organizational Management
Description:
  • Hear from place management leaders about what it means and what it takes to add a charitable 501(c)(3), foundation, trust or similar entity to your organization’s structure. Learn how a charitable organization can be leveraged as a new, innovative enterprise for your downtown to support its projects and initiatives and an added source of support during challenging times.
Speakers:
  • Molly Alexander, Executive Director, Downtown Austin Alliance Foundation (Austin, TX)
  • Rachel Rose Hartman, Executive Director, Downtown DC Foundation (Washington, DC)
program-list
Description:
  • The rise of work from home and the fall of public transport appear to be creating a toxic mix for cities. The very places that were resilient to the great recession of 2008 are struggling now with post-lockdown recovery slower in cities than in smaller conurbations. How do we support cities through this crisis? Is it too soon to start talk of reimagining the role of our cities as regional economic hubs? Or can cities emerge from the ruins of COVID-19 relatively unchanged?
program-list

Description:
  • The Marketplace provides an interactive environment for city leaders to learn about innovative products, new services and community programs. Attendees will be able to chat with industry-specific providers, setup meetings to learn more about a solution (invite your team), take a demo and fill your toolbox with case studies, tip sheets, best practices and more! Time is set aside in the agenda for you to explore the Marketplace so start preparing your RFPs.
A glimpse of the Marketplace:
  • Grow with Google, GrowthZone, Desert Planters, Geocentric, Landscape Forms, BannerSaver, Creos, Stantec and Cube84
program-list
Domain:
  • Economic Development
AICP Certification Maintenance (CM) Credits:
  • CM | 1
Description:
  • The affordable housing crisis is forcing downtown workers to live farther and farther away, reducing our competitiveness as a jobs center. Downtown organizations are in a unique position —due to our skills, partners, constituencies and clout— to take a leadership role in creating workforce housing. Come hear creative examples that you could implement in your community.
Learning Objectives:
  • The affordable housing crisis is forcing downtown workers to live farther and farther away, reducing our competitiveness as a jobs center. Downtown organizations are in a unique position —due to our skills, partners, constituencies and clout— to take a leadership role in creating workforce housing. Come hear creative examples that you could implement in your community.
  • See a path forward for a downtown/commercial district organization to effectively be a catalyst for the creation of workforce housing.
  • Use the project examples presented as a starting point for developing their own programs.
Speakers:
  • Gabriel Grant, Principal, Spectrum Development Solutions (Seattle, WA)
  • Kate Joncas, Director of Urban Strategy and Development, MIG (Seattle, WA)
  • Andy Taft, President and CEO, Downtown Fort Worth, Inc. (Fort Worth, TX)
program-list
Domain:
  • Economic Development
AICP Certification Maintenance (CM) Credits:
  • CM | 1
Description:
  • Downtowns and main streets across North America will need all the help they can get when it comes to small business recovery. As a small business lender for more than 25 years and as a provider of economic development advisory services for more than 50 years, the National Development Council will provide a hands-on small business tutorial in two parts: What can cities do right now to get low-cost, patient capital to its small business community; and how cities can lay the groundwork for a robust small business community moving forward: from rescue to stabilization to revitalization.
Learning Objectives:
  • Hear about newly created COVID-response small business lending and grant programs and how they work.
  • How to tailor small business lending programs by learning from the “best practices” and technical assistance NDC is providing in New York, Seattle, Dallas and throughout the country.
  • Gain insight into future challenges and resources as cities face dramatic shifts in the small business landscape, from revitalizing struggling commercial corridors to assembling capital for new and repurposed space.
Speakers:
  • Lisa Chamberlain, Communications Consultant, Strategies for City Builders (Brooklyn, NY)
  • Ann M. Finnegan , Director at National Development Council and President of NDC’s Community Impact Loan Fund (Albany, NY)
  • KC George, Field Director, National Development Council (New York, NY)
program-list
Domain:
  • Leadership Development
Description:
  • In 2019, eight place-management groups in the Boston area —from BIDs to main streets to conservancies— began a year-long journey of leadership development, capacity building and learning from one another. In a region grappling with environmental resilience and social inequity, this cohort of place managers is working together to make and keep public places vibrant, creative and inclusive.
Learning Objectives:
  • Identify and implement frameworks for racial and economic equity in place management.
  • Develop capacity-building and learning approaches in partnership with philanthropy, policy, academic and community stakeholders.
  • Recognize the role and responsibility of place managers in equitable, inclusive and vibrant communities.
Moderator:
  • Philip Barash, Fellow, The Boston Foundation (Brookline, MA)
Speakers:
  • Tania Anderson, Executive Director, Bowdoin Geneva Main Streets (Boston, MA)
  • Michael Monestime, Executive Director, Central Square BID (Cambridge, MA)
program-list
Domain:
  • Public Space Management and Operations
Description:
  • Urban place management organizations around the would have faced many challenges during 2020. Many districts have seen significant protest activity as many around the world speak up against inequality and for social change. This session will discuss coordination and communication lessons learned from Minneapolis and Washington, DC. No one city has all the answers in how best to prepare and respond, so this session will also feature time to learn from each other. Bring the lessons you learned in your downtown to help us all be more resilient and prepared for whatever we might face next. We’ve got this!
Speakers:
  • Shane Zahn, Director of Safety Initiatives, Minneapolis Downtown Improvement District (Minneapolis, MN)
  • Pat Powell, Senior Director of Operations and Preparedness, Golden Triangle Business Improvement District, (Washington, DC)
program-list
Domain:
  • Policy and Advocacy
Description:
  • : Join IDA's Inclusive Places Council (IPC) to explore specific actions place management organizations can take to advance equitable development and racial justice within our industry and in the cities where we work. Learn about the ongoing work of the IPC to move this conversation forward within the IDA community and to co-create a plan of action for building more just and equitable cities.
Learning Objectives:
  • Explore strategies to advance equity and inclusion internally within your organization and across the industry.
  • Develop a deeper understanding of the legacy of racism and how it impacts our work today.
  • Define what a more inclusive place management industry will look like in 2030 and how we can collectively promote equitable development.
Moderators:
  • Natalie Avery, DC BID Council (Washington, DC)
  • Jamillah Jordan, Director of Equity Studio, MIG (Berkeley, CA)
program-list

Description:
  • The Marketplace provides an interactive environment for city leaders to learn about innovative products, new services and community programs. Attendees will be able to chat with industry-specific providers, setup meetings to learn more about a solution (invite your team), take a demo and fill your toolbox with case studies, tip sheets, best practices and more! Time is set aside in the agenda for you to explore the Marketplace so start preparing your RFPs.
program-list
Domain:
  • Marketing, Communications and Events
Description:
  • Social media influencers can be a powerful link between your district and your target audiences. Successful influencer partnerships must be authentic, relational and adaptive. Three case studies – Tampa, Milwaukee and Tempe – will demonstrate distinct models of district-specific influencing. Tactics at varied budget levels will be explored. Return to your district able to identify or expand upon influencer opportunities.
Learning Objectives:
  • Identify potential influencer relationships in their districts.
  • Develop tactics to integrate influencers into existing events and marketing strategies.
  • Evaluate the success of influencer partnerships.
Speakers:
  • Ashly Anderson, Director of Marketing and Design, Tampa Downtown Partnership (Tampa, FL)
  • Erica Chang, Marketing, Events & Social Media Director, Milwaukee Downtown, BID #21 (Milwaukee, WI)
  • Jazmine Reyes, Marketing & Communications Manager, Downtown Tempe Authority (Tempe, AZ)
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Domain:
  • Economic Development
Description:
  • The evening and night-time economy finds itself under pressure. This key part of urban life and culture is vulnerable economically to the impacts of COVID-19. This session will ask if Purple Flag, an international accreditation focused at creating a gold standard in urban place management after dark and its origins in public health can support the reimagining of night-life to bring people back together again, safel
program-list
Domain:
  • Economic Development
AICP Certification Maintenance (CM) Credits:
  • CM | 1
Description:
  • Learn how to build out your research program beginning with the basic State of Downtown to more advanced reports such as a Development Activity Report and COVID response reports. With a strong research program, you will come the go-to expert in your downtown, and this expert status with help shape your brand and serve your members. Come away with a realistic plan to build a robust research program, given budget, staff and time constraints.
Speakers:
  • Emily Brett, Senior Manager, Economic Development, Downtown Denver Partnership (Denver, CO)
  • Claudia Freeland Jolin, Vice President, Economic Development, Downtown Partnership of Baltimore, Inc. (Baltimore, MD)
program-list
Domain:
  • Public Space Management and Operations 
Description:
  • The COVID-19 pandemic and public protests in cities nationwide have put additional pressure on clean and safe teams to consider higher levels of cleanliness and safety unlike anything they have dealt with before. Join operations professionals from across the country to talk more about keeping frontline staff and the public realm clean, safe and healthy.
Moderators:
  • Amy Geren, Program Director, Portland Downtown (Portland, ME)
  • Vince Martinez, AICP, Senior Manager, Downtown Operations, Downtown Denver Partnership (Denver, CO)
program-list
Description:
  • hree years ago, after great encouragement by its six Canadian Board members, IDA generously funded the BIA/BID/BIZ/SDC community of Canada with sufficient funds to create IDA Canada.  Its mandate was to draw over 500+ associations together to speak more clearly to Ottawa about issues and opportunities which were important to BIAs across the country.  We would like to report to you about the progress made and discuss with you the next steps we take.   This will be an open-forum discussion.
program-list
Description:
  • Join the Tampa Downtown Partnership for a virtual sunset stroll and celebration to close out the 2020 Annual Conference & Marketplace. Enjoy a taste of the 2021 conference location, which is home to the Cuban sandwich, cutting-edge breweries, trophy-winning sports teams and the beautiful Tampa Riverwalk.

Sponsors

Thought Leaders Circle

Presenting Awards Partner

City Builders

Place Enhancers

Exhibitors

Fill your toolbox with private sector tips and product demos. Please plan to spend time visiting each industry provider and enjoy a sneak peek of the companies participating.

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Interested in Sponsoring? 

Gain access to an audience of urban leaders from around the country who want to learn about your product or service. 
 

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Interested in Hosting? 

If you are interested in hosting a future event, contact Carolyn Dellutri, IDA Director of Professional Development. 
 

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Questions?

For assistance or further information, please contact the IDA registration team. 
 

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