Knowledge Center

Policy and Advocacy

The urban place manager advocates for resources and policy in support of the successful management of equitable and inclusive urban places. Ensuring the success of a managed place requires identifying and implementing the appropriate policies representing the values, mission, and objectives of a place’s strategic plan. While seeking to maximize a user’s experience within a place, the urban place manager acts as a convener and facilitator for various stakeholders including, the private sector, local and regional government, community organizations, and everyone who interacts with the place. The place manager is tasked with the ability to win the trust and confidence of a diverse group of stakeholders, understand the issues confronting the urban district from a multitude of perspectives, and manage complex partnerships to focus on the district’s issues, projects and initiatives.

Heath Hiles Master Talk

November 18, 2021 Master Talk

Heather Hiles is an expert in technology, learning and talent development, with a 30-year track record of creating and scaling nonprofit and for-profit organizations that have improved millions of lives. Hiles is the founder / co-founder of SFWorks, EARN, The Hiles Group, Pathbrite, Calbright College and Black Ops Ventures.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Kathleen Rawson Master Talk 2021

November 18, 2021 Master Talk

Kathleen Rawson has more than 30 years of experience in both Hospitality and Destination Management. For the past 25 years, Kathleen has served as the CEO of Downtown Santa Monica, Inc., a private/nonprofit company contracted with the City of Santa Monica to manage programs to enhance the vitality of the District. During her tenure, Kathleen has successfully transformed Downtown Santa Monica into the largest property based assessment district, by budget, in the State of California.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Mayor Jane Castor Master Talk

November 18, 2021 Master Talk

Mayor Castor’s key achievements within the past two years include helping secure more than $90 million for transportation and mobility improvements, hiring the City’s first Sustainability and Resilience Officer, and launching various strategic initiatives to support prosperous and equitable job growth, economic developments, and housing opportunities.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Downtown Los Angeles (DTLA) Recovery Compass

October 13, 2021 Best Practice

The DTLA Recovery Compass was a multi-wave tracking study, surveying downtown stakeholders on a range of issues, trends, and sentiments about the COVID-19 pandemic and its impacts on Downtown Los Angeles. A total of eight survey waves, each with 200-300 responses, were collected throughout 2020. The survey was promoted via the DCBID email distribution list and paid, targeted advertising on Facebook and Instagram.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Advancing Places: Developing, Reporting and Communicating Annual Progress

October 07, 2021 Video

Communicating the progress occurring in your district annually can come in many forms. Join this session and learn from three UPMO leaders who are gathering data and creating a benchmark for tracking development, investment, housing, and other areas of importance. These reports are used to better understand the current state of their downtowns and to help determine priorities and action steps. Learn how sharing the results can elevate your credibility and attract new investment.

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Advancing Places: Building on Recovery for Urban Place Management

August 09, 2021 Video

As the COVID-19 vaccination rate increases, we are finally seeing more and more activity and vibrancy in our urban cores. What are the actions that UPMOs can take (or continue taking) to ensure that downtowns, city centers, and urban districts can recover more strongly?

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Advancing Places: Connecting with Downtown Neighborhoods

August 09, 2021 Video

We often inherit a complicated relationship with the neighborhoods adjacent to the traditional downtown core. Those adjacent neighborhoods are sometimes very different in history and composition – the buildings are likely older, the land is less developed, and the community less affluent. The neighborhoods may be separated from downtown by historic and political barriers, including racist and exclusionary policies and years of broken economic development promises.

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Advancing Places: Housing Attainability

June 30, 2021 Webinar

Every community needs housing options that meet a diversity of incomes and lifestyles. Downtowns, city centers and neighborhood districts throughout North America are working to make attainable housing a reality for people seeking an urban lifestyle. Urban place management organizations of all sizes and resource levels can play a role in encouraging more housing at a variety of price points and of varying styles.

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Advancing Places: Global Trends Update

June 30, 2021 Webinar

Join this webinar and hear insights on what’s next for downtowns, city centers and neighborhood districts given the pandemic’s impact on shifts in demographics, lifestyles and competition. Many trends are being accelerated and disrupting entire economic segments and industries. Our panelists will provide proactive recommendations on adapting to and getting ahead of trends shaping our cities. A focus on strategies for downtowns’ storefront economy will be offered, a key to economic

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Advancing Places: Capital Market Insights, Real Estate and Economic Forecast

June 30, 2021 Webinar

The pandemic-induced work-from-home experiment has altered perspectives on work, flexibility and the office. When COVID-19 is no longer a lingering health concern, workers will not be expected to come into the office for tasks that can be done from anywhere. What purpose does the office serve in the future and how will that purpose impact the way occupiers think about their portfolio footprints, location strategy and office layouts?

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