A primary objective for place managers is fostering a healthy, sustainable, diverse and prosperous economy for the managed place. The place manager collaborates and works closely with various levels of local and regional economic development organizations, developers, real estate brokers, private firms, philanthropic foundations, destination management organizations, non-profits, and state and federal government agencies, while representing the specific and unique needs, challenges and trends of the managed place.
Additionally, the place manager will work to recruit and retain businesses, conduct market research, encourage a strong local workforce, maintain a diverse mix of commercial and residential development, and facilitate a built environment that is accessible for all users to live, work, play, visit and invest.
Building the Value Proposition of Urban Park Management
Learn from leading experts in urban park management and improvement projects across the United States. The session will help build your value proposition for enhancing and investing in high-quality public spaces and green space, and in turn building value for the property surrounding your urban parks.
Surviving the Retail Apocalypse: Designing Storefronts that Sell
While retail retreat dominates the headlines, examples abound of innovation in storefront design, visual merchandising and unique experience for customers. This panel will demonstrate components of storefronts to help them sell – from doors and windows, to lighting, visual merchandising and more. Innovative approaches to design will be highlighted including activation of vacant storefronts and the public realm around them, and creative approaches to funding projects.
Preserving Culture and Community in Changing Urban Places
Gentrification and displacement of residents and businesses is a key issue facing communities as they grow and change, particularly for immigrants, refugees and communities of color. Learn from policymakers with urban district experience how place managers can partner to help preserve the essence of place, culture, and community – utilizing strategies like workforce investment, community wealth building, equitable development, business estate planning, nonprofit capacity building and more
As cities continue to grapple with storefront vacancies, short-term retail concepts are becoming essential to re-establishing the density of commercial districts and creating new, affordable business opportunities for local entrepreneurs. Find out how cities are supporting pop-up retail and dining by lowering barriers to entry for small businesses through regulatory incentives and comprehensive pop-up retail programs, with examples from California and Tennessee.
Craft Data-Informed Persona in Places of All Sizes
Downtown associations know their attraction and retention results are due in part to their marketing efforts. But how do you produce content that helps your downtown stand out from the rest? In this panel, downtown regions like Bozeman, MT; Los Angeles, CA; and Memphis, TN will discuss how marketing their narrative started with understanding the unique pieces of their story – namely, their data.
Making the Case: Market Analysis Scenario Workshop
Today, downtown and urban district professionals need clear and concise data to strategically inform management and investment decisions. This workshop begins with a baseline understanding of the data that can be useful for understanding the local market, including how to retrieve the data and how to supplement the data with local knowledge. Structured as a practicum, participants will then work in small groups to apply the methodologies and analyses to build a comprehensive district profile.
Lights, Creative Economy, Action!
Ever wonder what it takes to put on a great event that fundamentally dials up your downtown revival efforts? Hear from practitioners who are executing innovative placemaking strategies that drive economic development and engage the creative economy – both day and night.
Impacts and Challenges of Immigrant Entrepreneurs on Commercial Corridors
Immigrant entrepreneurs navigate bureaucratic hurdles, language barriers and outright xenophobia to open small businesses and pioneer distressed neighborhoods – revitalizing them, often unintentionally. Four professionals from diverse backgrounds share their experiences delving into subjects such as the cultural nuances to financing, murkiness of cash-only transactions, loose interpretation of rules and regulations, and more.
Historic Preservation Basics for Downtown Districts
Confused about the historic preservation lingo and tax credits? Don’t know the difference between the National Register and a locally designated landmark? Wondering why design guidelines for matching grants for storefront rehab matter, and why the Secretary of the Interior has standards that should be followed when rehabbing historic properties? This panel will clear it all up for you in a snappy presentation with a host of handouts.
Global Trends 2020: What’s Next for Downtown
P.U.M.A.’s award-winning Global Trends Report has been a go-to resource for downtowns for more than a decade. This debut of the 2020 edition will provide insight on what’s next for downtowns given shifts in demographics, lifestyles and competition. The panel will also provide provocative recommendations on how downtown managers can adapt to and get ahead of trends shaping our cities.