A primary objective for place managers is fostering a healthy, sustainable, diverse and prosperous economy for the managed place. The place manager collaborates and works closely with various levels of local and regional economic development organizations, developers, real estate brokers, private firms, philanthropic foundations, destination management organizations, non-profits, and state and federal government agencies, while representing the specific and unique needs, challenges and trends of the managed place.
Additionally, the place manager will work to recruit and retain businesses, conduct market research, encourage a strong local workforce, maintain a diverse mix of commercial and residential development, and facilitate a built environment that is accessible for all users to live, work, play, visit and invest.
Project Spotlight: Activating Retail and Real Estate in Your Community
Project Downtown, the master plan for Wichita, is a 15-year community vision and blueprint for development. The plan was founded on market economics with industry experts providing sound economic forecast information for development. The second project in this presentation is the Open on Main pop-up retail initiative which seeks to increase activity on Main Street, encourage more permanent tenants in the downtown core, and allow shop owners to test retail concepts and strategies.
Bringing Innovation to Sponsorships
The most unique and successful sponsorships utilize available assets such as events, initiatives, infrastructure and more to deepen a connection with the target audiences. If a BID is innovative and nimble when developing the sponsorship strategy and activation, both the sponsor and the BID will win. A strong activation is defined by the way the brand/sponsor, assets and promotional levers are used together to drive results and tell a larger story.
Downtown-Adjacent Neighborhoods: Opportunities, Threats and the Current Moment
With the urban renaissance of the last two decades, many downtowns are now bordered by districts that have evolved either into extensions and/or competitors to the traditional core. In this session, panelists will explore the ways in which UPMOs have been addressing this phenomenon through the three ‘lenses’ of retail, connectivity and equity, while also placing it within the context of the ongoing COVID-19 crisis and other current events.
How Investments in Arts Vibrancy Drive Economic Vibrancy
How can the arts act as a catalyst for economic development? What are the factors that drive a vibrant arts sector? This session will explore how arts vibrancy evaluations can steer investments in economic development to improve lives and the economy. Join speakers as they discuss the economic contributions of the arts in diverse communities and study cases of the arts driving business development.
Authority in Data: Building out your Research Program
Learn how to build out your research program beginning with the basic State of Downtown to more advanced reports such as a Development Activity Report and COVID response report. With a strong research program, UPMOs will become the go-to expert in their downtown. This expert status with help shape your brand and serve your members. Come away with a realistic plan to build a robust research program given budget, staff and time constraints.
Taking a Leadership Role in Affordable Housing
The affordable housing crisis is forcing downtown workers to live farther and farther away, reducing our competitiveness as a jobs center. Downtown organizations are in a unique position —due to our skills, partners, constituencies and clout— to take a leadership role in creating workforce housing. Come hear creative examples that you could implement in your community.
Post-Pandemic BID Re-entry Strategies Roundtable
Downtown districts have developed strategic initiatives inviting visitors back and preparing for employees’ return to work. However, the path forward is not completely clear. This roundtable discussion will focus on what has been successful and the various plans and programs that are built to bring people back downtown in a clean and safe manner. Discuss with other attendees the best ways to move ahead and take a leadership role preparing for a return.
Saving the Night
The evening and night-time economies find themselves under pressure. This key part of urban life and culture is vulnerable economically due to the impacts of COVID-19. This session will ask if Purple Flag, an international accreditation focused at creating a gold standard in urban place management after dark and its origins in public health can support the reimagining of night-life to bring people back together again, safely.
The Post-Pandemic Boom for Main Street Commerce
As we anticipate the economic recovery that will come after the COVID-19 pandemic ends, all signs point to the re-emergence of main streets as the place people will turn to for retail shopping and dining. A new generation of entrepreneurs will be eager to start a fresh chapter in their lives. This timely presentation will illustrate how well-managed and attractive downtowns offering the type of safe, experiential, and social interaction sought by all.
COVID Spending Insights from Mastercard (FKA Mastercard SpendingPulse™)
Mastercard SpendingPulse™ has become a leading economic and industry research service to monitor and forecast consumer spending across multiple industries and markets. Reports use advanced models to calculate total and sector-level retail sales based on aggregate sales activity in the Mastercard payments network, survey-based estimates for other payment types (including cash), and tune for macroeconomic factors.