Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Darlene Jackson (aka DJ Lady D) Master Talk
Darlene Jackson, aka DJ Lady D, is hailed as “Chicago’s House Music Queen” by Chicago Magazine and has toured North America, Europe, Asia and Russia as an international DJ, producer, remixer and A&R. She has worked with the Chicago Chapter’s Urban Outreach committee and participated in advocacy efforts with state legislators in Springfield, Illinois.
Many small communities struggle with how to differentiate themselves to attract visitors. Learn how two downtowns took inspiration from their history to look toward the future and create interactive storytelling programs and a roadmap for the future.
Engaging the Media
Learn from about the evolution of local media ecosystems and the power of proactive relationships with journalists. Clarify the differences between earned, paid, and owned media with examples of proactive, reactive, and earned media.
Proving Your Value: Measuring & Reporting
Reporting is a hot topic for many PMOs, but consolidating data into informative formats is challenging. Identifying key metrics, and managing data spanning various departments is critical.
Grand Ave Augmented
Downtown Center BID (DCBID) pioneered Grand Ave Augmented, an augmented reality (AR) experience featuring more than 40 AR activations by over 30 artists and creators. Part exhibition, part walking tour, the project was designed to attract and engage downtowners and visitors by showcasing Grand Avenue’s world-class arts and culture, along with its beautiful architecture and public spaces.
Hill City Eats: A Downtown Lynchburg Cookbook
In 2022, Downtown Lynchburg Association (DLA) set out to create a one-of-a-kind cookbook highlighting the diverse restaurant scene that has breathed new life into the city in the past 20 years. This work culminated in a stunning 172-page hardcover casebound book which sold out its first run of 1,000 copies in under two months.
Flatiron NoMad Rebrand & Website Initiative
With the BID boundary expansion and the continued challenges presented by the pandemic, district stakeholders and audiences need the Parntership’s focus and resources more than ever. Through a clear, compelling and distinct brand positioning strategy and graphic identity, the organization is poised to tap into the expertise and energy of stakeholders.
ShopFairbankVillage2Win was a sweepstake designed to influence shopping behaviour immediately and in the long term. For six weeks, the community was encouraged to shop locally and submit receipts for purchases over $20. These became entries into a weekly draw for $1000 ($500 to keep and $500 to share with the issuing business).
Advancing Places: Engaging the Media
Learn from two seasoned professionals on the evolution of local media ecosystems and the power of proactive relationships with journalists. We will clarify the differences between earned, paid, and owned media, focus on earned media, on earned media and share examples of proactive and reactive/crisis communications. Join the conversation around different strategies, including having an in-house communications team versus working with an agency.Read More
Advancing Places: Why Festivals and Events?
As place management professionals, we are often charged with creating ways to bring people downtown and to our neighborhood districts. Join this session and learn from three seasoned professionals why they produce festivals and events for their districts. Who benefits and what does it take to produce them.Read More