Knowledge Center

Marketing, Communications and Events

Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.

The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.

Strengthen Your BID Through Branding

May 26, 2020 Presentation

How do you brand something as complex as a city? Two BIDs talk through how their successful rebrands not only modernized and unified their identities, amplified the effectiveness of all of the organization’s endeavors, increased the recognition the BIDs got from stakeholders, and saved time and money – but also accomplished something larger. Rebranding positioned both BIDs to move from identifying their communities as a “place” to representing a “destination” – answering the

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Standout Place Branding

May 26, 2020 Presentation

Change is constant in our line of work, and when change continually occurs in urban places and spaces, the stories that we tell about them must hold true. But how do you change the narrative of place and what does that entail? For urban place managers, branding a district / place conjures more questions than answers: how much will it cost? How many stakeholder groups do we need to involve and who? How long will it take? What are we actually branding? What is our brand? Will this even make a

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Downtown Long Beach Economic Profile Press Release

May 26, 2020 Press Release

This 2015 sample press release from Downtown Long Beach Associates is spreading the word about their recently published Downtown Economic Profile. The press release highlights a number of statistics from the report, summarizes the report’s introductory letter, and provides a brief description of the organization.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Downtown Houston Market Research Summary: Attracting Residents

May 21, 2020 Sample/Template

This sample research report was conducted to help The Houston Downtown Management District develop a “lifestyle profile” for downtown Houston. Through surveys of downtown workers and residents in downtown adjacent neighborhoods HDMD aimed to determine: 1. what was missing from downtown 2. which unique features of downtown are currently most important and 3. what would be most attractive to target audiences.

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Strategic Re-branding & Communication Effort

May 20, 2020 Case Study

With archaic branding that only focused on one main street, the Downtown Tempe Authority (DTA) desperately needed to create a brand that encompassed their entire downtown, including residents, businesses, and other stakeholders. In addition, the brand elements needed to communicate to various audiences how they could interact, engage, and experience the place. The results of re-branding brought back many groups that were once alienated from downtown Tempe.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

New Development Meets a Neglected Neighborhood

May 18, 2020 Case Study

Congress Heights Community Training and Development Corporation developed a framework for investing in a place-based inclusive economic and social development strategy centered around Congress Heights. It was built on extensive community engagement with a broad variety of stakeholders, from large developers to local youth, to city economic development officials, to local civic association members and more.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Making the Switch: Branding the Organization

May 13, 2020 Case Study

In 2011, the Downtown Denver Partnership acknowledged the need for a cohesive brand for downtown Denver and embarked on a branding campaign that encouraged residents, visitors, and employees to enjoy all that downtown Denver had to offer. The downtown Denver brand was already beginning to surface organically as the city emerged from an economic downturn, and the Partnership embarked on creating a strategic marketing strategy to more intentionally encapsulate the place brand.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

BID Responses for Emergency

May 12, 2020 Presentation

BID’s play an important role as a liaison between the public and private sector. Downtown stakeholders rely on BID’s to ensure they receive accurate information regarding critical incidents that affect the people working and living downtown. Join this session to hear from subject matter experts about the role BIDs can play in emergency preparedness, planning, response, and recovery. Become a BID with a robust emergency plan and notification system prepared to respond and recover

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The Importance of Campus Edges to Community

May 11, 2020 Presentation

How a thoughtfully designed campus edge, and its seamless connection to the community adjacent to campus, contributes to the overall success of a town/community.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Innovative Approaches to Commercial Tenant Attraction and Engagement

December 17, 2019 Presentation

There has been a gradual expansion of a BID’s role to influence the commercial vitality of their communities. BIDs can ill afford to sit on the sidelines and watch market forces shape its area of management and must be active change agents to ensure a desired business mix, optimal occupancy levels, and that the district is a reliable investment opportunity. Learn from three BIDs engaging different techniques and partnerships to actively recruit and attract new commercial businesses.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!