Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Project Spotlight: Engage Your Community
The Longest Table has welcomed local Grand Forks, North Dakota residents to sit down for a free meal in a welcoming environment with people they may not have known, to foster stronger connections, exchange stories, discuss community challenges and spur civic innovation. The Longest Table has been successful in engaging underrepresented populations in important civic conversations; providing everyday citizens with tools to be active participants in creating the community they want to have.
Content Strategy: Expand Your Reach Through Strategic Content Creation
Today’s marketing professionals must create their own content to reach wider audiences and gain deeper interest in their brands. This session will identify the basic components of creating a content strategy plan. Panelists will offer a variety of approaches to content creation, including sharing successes and failures. Participants will examine what content model approaches might work best for their district.
Join Grow with Google to Empower Your Community with Digital Skills (Grow with Google)
You’re already doing great work in your community and Grow with Google wants to help. Grow with Google helps people across the United States gain digital skills to grow their careers and businesses. Join us to learn how you can gain access to presentation materials, resources and hands-on help from Grow with Google’s team, all completely free of cost.
Main Street Grand Forks: The Longest Table
For the past two years, beginning in 2018, the Longest Table has welcomed local Grand Forks, North Dakota residents to sit down for a free meal in a welcoming environment with people they may not have known, to foster stronger connections, exchange stories, discuss community challenges, and spur civic innovation. Through conversations with strangers around the table, attendees are encouraged to listen attentively, share openly, consider thoughtfully, and dream big.
2019 Holiday Placemaking Initiative
During the 2018 holiday season, we saw a competing town center in our region offering holiday event content that was distressingly similar to ours – Shopping! Dining! Skating! Santa! We quickly realized we needed to take steps to truly differentiate and improve on our downtown holiday experience to make our downtown THE holiday destination.
ACTIVATE is a series of pop-up celebrations of public art that take place in alleys and other underutilized public spaces in the Loop. ACTIVATE is free to the public, bringing Chicagoans from 74 unique zip codes to the Loop during times that are traditionally less busy.
Each winter, the various departments within DDP work in tandem to light up Downtown Detroit – hence Detroit Aglow! The BIZ illuminates Downtown with seasonal lighting that enhances the physical characteristics of the Downtown parks and streets. The BIZ focuses on pedestrian, cyclist and vehicular gateways to make dark winter traveling brighter and safer. The DDP Parks team creates a season of programming centered around the tree lighting ceremony and the popular ice-skating rink.
Unbranded is an experimental pop-up shop showcasing the finest work of Dallas’ robust creative community. Sponsored by Downtown Dallas, Inc. throughout the past five holiday seasons, Unbranded brings together a unique, diverse group of vendors – typically local artists, artisans, and designers trying to expand their small, often online-only businesses – each year to provide a special, one-of-a-kind shopping experience for all Downtown residents, employees, and visitors.
BIG BIRTHDAY BASH
No parent wants to tell their child “no” to a birthday party, but in Memphis, a city where nearly a quarter of families live below the poverty line, parents may not have the resources to throw that dream birthday party. Watching families host small parties in our parks, we saw an opportunity to condense resources and throw the BIG BIRTHDAY BASH! Set on Mud Island River Park the event featured bounce houses, water slides, games, cake and more all for free and close to 2,000 people attended.
San Antonio Día de los Muertos/Day of the Dead Celebrations
Historically San Antonio has been home to numerous Día de los Muertos celebrations that would be hosted in parallel. Seeing an opportunity for collaboration, community leaders gathered the independent hosts to put together a united Día de los Muertos event that would make San Antonio a top destination for a Día de los Muertos experience. Partnerships with Visit San Antonio as well as community corporate sponsorships support allowed for a heavy marketing strategy to areas outside of San