Knowledge Center

Marketing, Communications and Events

Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.

The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.

$3 Food Walk & Station Opening Festival

August 05, 2022 Best Practice

The $3 Food Walk and U District Station Opening Festival was an all-day event planned and executed by the U District Partnership to celebrate two neighborhood milestones: the return of 73,000 students, faculty, and staff in-person at the University of Washington, and the opening of a Light Rail Station. The event featured street closures, colorful decorations, a main stage with eight local performance groups, a beer garden, and a $3 food walk with 45 participating U District businesses.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Sponsorship Fundraising

June 17, 2022 Presentation

Case-studies from Downtown Mesa Association, Tenderloin Community Benefit District, and East Cut Community Benefit District about nontraditional fund development strategies. Place management organizations are going beyond assessments and finding sources to support programs that build communities in their neighborhoods through activation, programming, economic development, and more.

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Bringing People Back Downtown Through Marketing and Events

June 17, 2022 Presentation

People are eating out, going to events, and traveling again… so why do some districts feel as alive as ever while other districts struggle to bring people back? In this presentation, leaders from districts of all sizes will share the placemaking, events and marketing strategies that have brought visitors, tourists, and even office workers back downtown. Learn why some audiences are reluctant to return, and the role districts can play in persuading them to fall in love with our districts

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Webinar Recording: Advancing Places: Accessible Ways to Connect With Your Audience

March 25, 2022 Webinar

In this session, you will learn about different types of podcasts and cable television programming produced by three IDA member organizations all with varying budgets and in different geographic regions of North America. From shoestring budgets all the way up to working with professional production teams, attendees will hear about lived experience and explore producing their own programming.

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Get Your District Back Online with Digital Advertising

December 17, 2021 Presentation

There’s never been a greater need to quickly bring our districts back on track. Digital advertising is the most efficient channel for increasing foot traffic, event attendance and sales, but only when it’s done right. Learn how Downtown Norfolk used digital ads during the pandemic to become the country’s top travel destination, shattered Restaurant Week records and emerged with extraordinary momentum.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Friend or Foe – How to Effectively Manage the Media

December 17, 2021 Presentation

Marketing is central to our work as downtown leaders. Understanding how the media works is key to getting your message out and making sure that your community is represented in the best light possible. Learn how to position yourself as a thought leader and become an effective and persuasive communicator.Panelists:

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Changing Cultures, Brands and Names

December 17, 2021 Presentation

As communities and districts evolve, place management organizations must follow suit. This panel will explore initiating and managing change from the inside/out on both the organizational and district level. The panelists will share the positives and challenges of renaming and expanding districts, rebranding efforts, expanding programmatic focus, measuring impact and building an inclusive organization culture.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Advancing Places: Downtown Recovery Strategies and Storytelling

December 10, 2021 Webinar

Downtown leaders and marketing professionals around the world have been exploring new recovery strategies and storytelling. The depth and range of techniques used to elevate one’s district vary. In this session, speakers will share a variety of tactics from their own experiences and attendees can examine which approaches might work best for their district.

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Rob Higgins Master Talk

November 18, 2021 Master Talk

Since 2004, Rob Higgins has promoted the development of community sports and led the Tampa Bay Sports Commission as the principal organization that bids on and hosts sports and entertainment events in the Tampa Bay area.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Advancing Places: Get Your District Back Online With Digital Advertising

November 12, 2021 Webinar

There’s never been more need to quickly bring our districts back on track. Digital advertising is the most efficient channel for increasing foot traffic, event attendance, and sales… but only when it’s done right. Learn how Downtown Norfolk used digital ads during the pandemic to become the country’s top travel destination, shattered Restaurant Week records, and emerged with extraordinary momentum.

Read More