Knowledge Center

Marketing, Communications and Events

Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.

The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.

Talent Attraction and Retention

July 21, 2019 Presentation

Attracting talent to your downtown can be challenging. This presentation outlines innovative strategies for attracting workers and new businesses to your downtown as well as cultivate local talent and entrepreneurial endeavors.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Tony Seba Master Talk

May 03, 2019 Master Talk

Tony Seba is a lecturer in entrepreneurship disruption, and clean energy at Stanford University, a serial Silicon Valley entrepreneur and a world-renowned thought leader and speaker. He is the author of the #1 best-selling book “Clean Disruption of Energy and Transportation – How Silicon Valley Will Make Oil, Nuclear, Natural Gas, Coal, Electric Utilities and Conventional Cars Obsolete by 2030”.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Kemi Ilesanmi Master Talk

May 03, 2019 Master Talk

Kemi Ilesanmi is the Executive Director of The Laundromat Project, which brings arts, artists, and arts programming into local coinops to amplify the creativity that already exists within communities. With over 15 years experience in the cultural arena, she is inspired by the immense possibilities for joy and social impact at the intersection of arts and community. Prior to joining The LP, she was Director of Grants and Services at Creative Capital Foundation.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Stuart Mangrum Master Talk

May 03, 2019 Master Talk

A member of the Burning Man community since 1993, Stuart was one of the organization’s first year-round volunteers. In his current role he focuses on cultural development programs including public education, staff and volunteer training, and historical documentation. He is also deeply involved in the event’s creative direction, as co-author of the last three event themes and a collaborator in designing the Black Rock City experience.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Tyler Norris Master Talk

May 03, 2019 Master Talk

Tyler Norris, MDiv, is an entrepreneur and founder of over a dozen businesses and social ventures. His three decades of service in the public, private and non-profit sectors have focused on population health, community vitality, and equitable prosperity. Currently, he serves as vice president, Total Health Partnerships at Kaiser Permanente, where he helps lead the implementation of “anchor institution” work.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Tim Tompkins – San Francisco

May 03, 2019 Master Talk

Tim Tompkins has been the President of the Times Square Alliance since 2002. The Alliance is a business improvement district that works to improve and promote Times Square – cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. Prior to coming to the Alliance, he was the Founder and Director of Partnerships for Parks, which works to support New York City’s neighborhood parks.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Shirley Clarke Franklin Master Talk

May 03, 2019 Master Talk

Ms. Shirley Franklin was elected Mayor of the City of Atlanta and served two terms from 2002 to 2009. Franklin’s record of civic involvement spans over three decades, including digital advocacy for underserved communities, the arts, homelessness and higher education. She also serves as the Chairman of the Board of Directors and Chief Executive Officer of Purpose Built Communities, a national holistic community revitalization organization and President of Clarke-Franklin and Associates, Inc.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Anijo Punnen Mathew

May 03, 2019 Master Talk

Anijo Punnen Mathew is an Associate Professor at IIT Institute of Design (ID). His research looks at evaluating new semantic appropriations of place as enabled by technology and media convergence. During his master talk at the 62nd Annual Conference & Tradeshow in Atlanta, Georgia, Sept. 7-9, 2016, Dan discussed adapting to the information economy through the use of design methodology and theory.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Ry Moran Master Talk

May 03, 2019 Master Talk

Ry Moran is the Director of the National Centre for Truth and Reconciliation located at the University of Manitoba. In addition to working with his team to build the Centre from the ground up, Ry continues to advocate for Survivors, truth and reconciliation with commentary in radio, print and television. Ry is a proud member of the Métis Nation.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Michael Berne Master Talk

May 03, 2019 Master Talk

Michael Berne is one of North America’s foremost experts in Downtown and Main Street retail. As President of MJB Consulting (MJB), he has worked in cities and towns across the U.S., Canada and the U.K., and he has also spoken and written extensively on the subject. He is currently penning a chapter to a forthcoming volume on Suburban Downtowns and writing a book on “A New Retail Paradigm for the City Center.”

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!