Knowledge Center
Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Just Right Rebrand – Unpacking Place Branding Journeys
Exploring a brand refresh for your downtown? Dive into three case studies illustrating a wide range of place branding approaches, each aimed at positioning your downtown as a vibrant destination and elevating your objectives.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Creating Great Events with Little Time or Money
BIDs often pull off multiple events while doing marketing, placemaking, advocacy, and member engagement. Because of our reputation, we are often called upon to pull together an event quickly. We always manage to do it, and here are a few stories we lived to tell.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Diversifying Revenue Resources through Membership, Sponsorships & Grants
Every downtown organization faces decisions about new ventures, special events and added roles that challenge the organization. When these ideas and innovations bring new financial resources to the organization, it is considered diversification. These activities can help shape and define the organization’s success.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
From Ancestry to Adventure: Trends in Legacy Travel
Today, 1 in 3 Americans believe that heritage travel is one of the most meaningful ways to connect with their roots and uncover individual identities. Learn key takeaways to inform a strategy that embraces the history of place through marketing and legacy tourism travel.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Digital Downtown: Managing & Promoting City Centers through Website Excellence
Discover how your website can become your city’s “digital downtown”—a central hub that mirrors the vibrancy and dynamics of your physical urban spaces.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Demystifying Media Relations
Media relations is a small, but important part of an overall public relations or marketing strategy for your downtown. It’s also an area that feels elusive for many of us, particularly when budgets preclude hiring an outside firm.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Events as Catalysts – Transformative Strategies to Support Business
Learn how to design and execute events that transform. Uncover ways to create meaningful connections between individuals and locations to foster a sense of belonging and harness the power of collaboration to ignite transformative outcomes.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Content IRL – Creating & Connecting Your Digital Content
Learn how to make content creation and management work for you and your team. Dive into the strategy and process of how to create engaging social media posts for your district with a budget of any size.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Seattle City Makers Podcast
With new episodes published twice per month, the Seattle City Makers Podcast presents a conversational look at the people and issues impacting downtown Seattle and the city at large. Think of it as a dinner party for two, just without the meal. DSA President & CEO Jon Scholes sits down with diverse guests who tell their stories.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Social Media Ambassador Program
Downtown Durham, Inc. fosters a vibrant social media presence through a collaborative program with Social Media Ambassadors. These ambassadors attend various events throughout the downtown area and co-create Instagram posts for the DDI account.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
