Knowledge Center

Marketing, Communications and Events

Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.

The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.

Explorer in Chief

September 16, 2022 Award

Prior to Covid, the Downtown Alliance launched the Explorer in Chief contest, calling for one-minute video submissions for the ultimate summer dream job. For the Explorer in Chief, this would be a life-changing opportunity to work as a travel ambassador in one of the world’s high-profile tourism destinations. For the Downtown Alliance, it would be a game-changing way to showcase Lower Manhattan as an extraordinary place to visit, work and live.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Festival of Markets

September 16, 2022 Award

The Festival of Markets took place in December 2021 for four consecutive weekends on Friday, Saturday and Sunday and a one day event held on December 23rd. Each weekend had a different theme and vendors including IndigenART, POPArt, Very Vintage Xmas, Afrik and Last Minute London. Vendors who were featured at our Festival of Markets came from various ethnicities including individuals from African, Asian and Indigienous descent as well as members from the LGBTQ+ community.

Marriages on The Mile – Weddings at Wrigley

September 16, 2022 Award

Marriages on The Mile – Weddings at Wrigley was a first-time event collaboration between The Magnificent Mile Association and The Wrigley Building/Zeller. It existed as the premier event of a larger closed-street activation series on Michigan Avenue. The event featured 50 real-time weddings for couples displaced by the COVID-19 pandemic in a very public, very Chicago-centric location on The Magnificent Mile as part of the free, accessible lineup of programming on September 26, 2021.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Mpls Downtown reanimation: collective action

September 16, 2022 Award

Downtowns across the country are changing. The stakes for the future of downtowns could not be higher, with the vitality of urban cores hinging on employees returning to their offices and patrons returning to restaurants, events and activities. The Mpls Downtown Council recognized the weight of the moment early and identified an opportunity in our community to lead with collective action.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Night Circus: A District New Year’s Spectacular

September 16, 2022 Award

The Cool Spring Downtown District partnered with the city to launch the inaugural Night Circus: A District New Year’s Eve Spectacular. The family-friendly event was the first NYE celebration to occur in the city in nearly a decade. The event brought the magic of a traveling circus to the heart of Fayetteville. As the last seconds to midnight counted down, a commissioned 18ft. multi-colored star rose above the crowd, illuminated at midnight from within and without via a vibrant fireworks

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Sundays on State

September 16, 2022 Award

Chicago Loop Alliance identified the need for a program to accelerate economic recovery, unite the community, and create joy. The project also needed to encourage people back to the Loop and restore their perception of the area. The concept for Sundays on State was to close Chicago’s most iconic street, to all traffic on select Sundays during the summer and transform into an open street full of art, culture, active recreation, food, drinks, shopping, and local attractions.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

The Junction Window Wonderland Exhibition

September 16, 2022 Award

Toronto’s magical Window Wonderland, a free immersive urban art walk, returned to the Junction for its second consecutive year. From November 2021 to January 2022, Window Wonderland transformed the Junction into an interactive, outdoor gallery featuring 20 unique augmented reality (AR) installations by 40 talented local and international artists.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Market

August 12, 2022 Best Practice

Market was a series of outdoor summer artisan markets in collaboration with local artist collectives. On three weekends in the summer of 2021, visitors could enjoy an outdoor craft fair, and then stick around to see what else was happening in the neighbourhood.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

$3 Food Walk & Station Opening Festival

August 05, 2022 Best Practice

The $3 Food Walk and U District Station Opening Festival was an all-day event planned and executed by the U District Partnership to celebrate two neighborhood milestones: the return of 73,000 students, faculty, and staff in-person at the University of Washington, and the opening of a Light Rail Station. The event featured street closures, colorful decorations, a main stage with eight local performance groups, a beer garden, and a $3 food walk with 45 participating U District businesses.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Sponsorship Fundraising

June 17, 2022 Presentation

Case-studies from Downtown Mesa Association, Tenderloin Community Benefit District, and East Cut Community Benefit District about nontraditional fund development strategies. Place management organizations are going beyond assessments and finding sources to support programs that build communities in their neighborhoods through activation, programming, economic development, and more.

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