Knowledge Center

Marketing, Communications and Events

Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.

The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.

Get Your District Back Online with Digital Advertising

December 17, 2021 Presentation

There’s never been a greater need to quickly bring our districts back on track. Digital advertising is the most efficient channel for increasing foot traffic, event attendance and sales, but only when it’s done right. Learn how Downtown Norfolk used digital ads during the pandemic to become the country’s top travel destination, shattered Restaurant Week records and emerged with extraordinary momentum.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Friend or Foe – How to Effectively Manage the Media

December 17, 2021 Presentation

Marketing is central to our work as downtown leaders. Understanding how the media works is key to getting your message out and making sure that your community is represented in the best light possible. Learn how to position yourself as a thought leader and become an effective and persuasive communicator.Panelists:

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Changing Cultures, Brands and Names

December 17, 2021 Presentation

As communities and districts evolve, place management organizations must follow suit. This panel will explore initiating and managing change from the inside/out on both the organizational and district level. The panelists will share the positives and challenges of renaming and expanding districts, rebranding efforts, expanding programmatic focus, measuring impact and building an inclusive organization culture.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Rob Higgins Master Talk

November 18, 2021 Master Talk

Since 2004, Rob Higgins has promoted the development of community sports and led the Tampa Bay Sports Commission as the principal organization that bids on and hosts sports and entertainment events in the Tampa Bay area.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Cincy Card Connection Program

October 18, 2021 Award

The Cincy Card Connection program was created and managed by 3CDC to provide immediate financial support to Downtown Cincinnati merchants. The program established a unique gift card matching system that benefits two businesses with one gift card purchase. In order to help as many local businesses as possible, the matching gift card would be purchased from a similar, but different, business.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Denver Startup Week

October 18, 2021 Award

Denver Startup Week is a celebration of Denver’s entrepreneurial ecosystem and culture of innovation, designed to showcase downtown’s strong landscape for starting and growing a business. This year, Denver Startup Week reached all the way around the world, and our 23,000+ YouTube views and more than 18,000 Zoom attendees mean that Denver Startup Week 2020 reached further than ever before!

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Downtown Los Angeles Virtual Tour Platform

October 18, 2021 Award

The DTLA Virtual Tour platform is an innovative tool developed by the Downtown Center BID to showcase the Downtown Los Angeles real estate market, its most significant properties, public spaces, and development projects, to investors, developers, brokers, and prospective commercial and residential tenants. With a dynamic combination of interactive technology, digital mapping, high-definition photography, and drone video footage the DTLA Virtual Tour offers both a bird’s-eye view of downtown.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Downtown Sioux Falls Burger Battle

October 18, 2021 Award

Perhaps the best way to describe Burger Battle is to share the copy from DTSF’s website: Prepare your taste buds for battle! The 8th Annual Downtown Burger Battle presented by the South Dakota Cattlemen’s Foundation kicks off January 2, 2021 and will continue through the month of January. Participating restaurants will exemplify the breadth and variety of downtown dining by showcasing the classic American burger.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

O2: Outdoor Office

October 18, 2021 Award

Rosslyn, Virginia is a community of over 25,000 employees and 15,000 residents who work or live in the buildings that make up Arlington’s iconic skyline along the Potomac River. Dozens of large, top-tier companies like Nestle, Microsoft, Deloitte and Gartner call Rosslyn home, so when the pandemic hit, the Rosslyn BID quickly began re-envisioning the future of work in Rosslyn, not only for employees, but the Rosslyn residents that were now working from home.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Shadows at Sixth

October 18, 2021 Award

“Shadows at Sixth: An Elevated Halloween Drive Thru” is unlike any event seen in Little Rock before. Held in a multi-level parking deck in downtown Little Rock, this drive-thru, family-friendly event was created to bring joy and fun safely to Central Arkansans in a time of uncertainty and isolation.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!