Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Talent Attraction and Retention
Attracting talent to your downtown can be challenging. This presentation outlines innovative strategies for attracting workers and new businesses to your downtown as well as cultivate local talent and entrepreneurial endeavors.
Glebe Spree 150
Glebe Spree is an annual promotion by the Glebe Business Improvement Area (Glebe BIA) in Ottawa, Canada. Over the past seven years, it has become one of the neighborhood’s most successful traffic generators and an annual Glebe tradition. Running from November 15-December 31, Glebe Spree rewards shoppers receive a stamp for every $20 worth of purchases made at participating Glebe merchants. Once they have collected $200 worth of stamps, their ballot is eligible to enter the drawing for aRead More
Gettin’ Diggy With It
Whenever a municipality decides to undertake a construction project, no matter the size, the public perception is often one of inconvenience and ugliness. In reality, despite the inconveniences they impart, construction projects are tied to progress with something being improved upon or something new being created. As best practice, the Hartford Business Improvement District (HBID) designs, prints, and provides non-traditional construction signage to aid local businesses affected by majorRead More
Tony Seba Master Talk
Tony Seba is a lecturer in entrepreneurship disruption, and clean energy at Stanford University, a serial Silicon Valley entrepreneur and a world-renowned thought leader and speaker. He is the author of the #1 best-selling book “Clean Disruption of Energy and Transportation – How Silicon Valley Will Make Oil, Nuclear, Natural Gas, Coal, Electric Utilities and Conventional Cars Obsolete by 2030”.
Kemi Ilesanmi Master Talk
Kemi Ilesanmi is the Executive Director of The Laundromat Project, which brings arts, artists, and arts programming into local coinops to amplify the creativity that already exists within communities. With over 15 years experience in the cultural arena, she is inspired by the immense possibilities for joy and social impact at the intersection of arts and community. Prior to joining The LP, she was Director of Grants and Services at Creative Capital Foundation.
Stuart Mangrum Master Talk
A member of the Burning Man community since 1993, Stuart was one of the organization’s first year-round volunteers. In his current role he focuses on cultural development programs including public education, staff and volunteer training, and historical documentation. He is also deeply involved in the event’s creative direction, as co-author of the last three event themes and a collaborator in designing the Black Rock City experience.
Tyler Norris Master Talk
Tyler Norris, MDiv, is an entrepreneur and founder of over a dozen businesses and social ventures. His three decades of service in the public, private and non-profit sectors have focused on population health, community vitality, and equitable prosperity. Currently, he serves as vice president, Total Health Partnerships at Kaiser Permanente, where he helps lead the implementation of “anchor institution” work.
Tim Tompkins – San Francisco
Tim Tompkins has been the President of the Times Square Alliance since 2002. The Alliance is a business improvement district that works to improve and promote Times Square – cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. Prior to coming to the Alliance, he was the Founder and Director of Partnerships for Parks, which works to support New York City’s neighborhood parks.
Shirley Clarke Franklin Master Talk
Ms. Shirley Franklin was elected Mayor of the City of Atlanta and served two terms from 2002 to 2009. Franklin’s record of civic involvement spans over three decades, including digital advocacy for underserved communities, the arts, homelessness and higher education. She also serves as the Chairman of the Board of Directors and Chief Executive Officer of Purpose Built Communities, a national holistic community revitalization organization and President of Clarke-Franklin and Associates, Inc.
Anijo Punnen Mathew
Anijo Punnen Mathew is an Associate Professor at IIT Institute of Design (ID). His research looks at evaluating new semantic appropriations of place as enabled by technology and media convergence. During his master talk at the 62nd Annual Conference & Tradeshow in Atlanta, Georgia, Sept. 7-9, 2016, Dan discussed adapting to the information economy through the use of design methodology and theory.