Knowledge Center

Marketing, Communications and Events

Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.

The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.

Cincy Card Connection Program

October 18, 2021 Award

The Cincy Card Connection program was created and managed by 3CDC to provide immediate financial support to Downtown Cincinnati merchants. The program established a unique gift card matching system that benefits two businesses with one gift card purchase. In order to help as many local businesses as possible, the matching gift card would be purchased from a similar, but different, business.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Denver Startup Week

October 18, 2021 Award

Denver Startup Week is a celebration of Denver’s entrepreneurial ecosystem and culture of innovation, designed to showcase downtown’s strong landscape for starting and growing a business. This year, Denver Startup Week reached all the way around the world, and our 23,000+ YouTube views and more than 18,000 Zoom attendees mean that Denver Startup Week 2020 reached further than ever before!

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Downtown Los Angeles Virtual Tour Platform

October 18, 2021 Award

The DTLA Virtual Tour platform is an innovative tool developed by the Downtown Center BID to showcase the Downtown Los Angeles real estate market, its most significant properties, public spaces, and development projects, to investors, developers, brokers, and prospective commercial and residential tenants. With a dynamic combination of interactive technology, digital mapping, high-definition photography, and drone video footage the DTLA Virtual Tour offers both a bird’s-eye view of downtown.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Downtown Sioux Falls Burger Battle

October 18, 2021 Award

Perhaps the best way to describe Burger Battle is to share the copy from DTSF’s website: Prepare your taste buds for battle! The 8th Annual Downtown Burger Battle presented by the South Dakota Cattlemen’s Foundation kicks off January 2, 2021 and will continue through the month of January. Participating restaurants will exemplify the breadth and variety of downtown dining by showcasing the classic American burger.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

O2: Outdoor Office

October 18, 2021 Award

Rosslyn, Virginia is a community of over 25,000 employees and 15,000 residents who work or live in the buildings that make up Arlington’s iconic skyline along the Potomac River. Dozens of large, top-tier companies like Nestle, Microsoft, Deloitte and Gartner call Rosslyn home, so when the pandemic hit, the Rosslyn BID quickly began re-envisioning the future of work in Rosslyn, not only for employees, but the Rosslyn residents that were now working from home.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Shadows at Sixth

October 18, 2021 Award

“Shadows at Sixth: An Elevated Halloween Drive Thru” is unlike any event seen in Little Rock before. Held in a multi-level parking deck in downtown Little Rock, this drive-thru, family-friendly event was created to bring joy and fun safely to Central Arkansans in a time of uncertainty and isolation.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Street Show Artists Unite for Justice

October 18, 2021 Award

Street Show Artists Unite for Justice was a virtual expansion of our street performance program that produced live streaming shows from our regular slate of street performers, as well as specially recorded and edited “Street Show Gems” that were taped at quintessential locations throughout downtown Minneapolis. Following George Floyd’s killing, all artist payments were matched by Mpls DID contributions to social justice organizations selected by the participating artists.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Virtual First Friday

October 18, 2021 Award

Downtown Ventures’ Virtual First Friday promotion boosted community support for creative-sector retailers affected by COVID-19 closures. When Downtown Colorado Springs’ monthly gallery hop was canceled, Virtual First Friday bridged the patronage gap, pushing online sales as well as social media attention.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

World of Winter

October 18, 2021 Award

The World of Winter Festival is a two-month long festival that takes advantage of Michigan’s cold climate to provide interesting ways for people to experience and enjoy the season. This Festival aspires to make Grand Rapids a more active winter city, making Grand Rapids an active year-round city by hosting all activities outdoors in public spaces. All programming and activities are FREE, socially distanced for these pandemic times and geared for both families and adults.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!

Creating Confidence for Returning Workers During COVID-19

October 14, 2021 Best Practice

To ensure workers were comfortable returning to the office in the face of the COVID-19 pandemic, the FDBIA worked with our members to develop a Best Practices for Return to the Office report. Advocate for indoor mask mandates, and we created promotional videos about returning to the office and public health measures.

We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!