Knowledge Center
Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Seattle City Makers Podcast
With new episodes published twice per month, the Seattle City Makers Podcast presents a conversational look at the people and issues impacting downtown Seattle and the city at large. Think of it as a dinner party for two, just without the meal. DSA President & CEO Jon Scholes sits down with diverse guests who tell their stories.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Social Media Ambassador Program
Downtown Durham, Inc. fosters a vibrant social media presence through a collaborative program with Social Media Ambassadors. These ambassadors attend various events throughout the downtown area and co-create Instagram posts for the DDI account.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
HSQ Shopping Network
Recognizing the limitations of lengthy spoken presentations for audience engagement, HSBID opted for a novel approach for its annual meeting, a video presentation. The chosen format, a parody of the Home Shopping Channel, presented a unique challenge: balancing humor and satire with the need to convey the organization’s important work and the dedication of its staff.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Union Square in Bloom
Established in 2022, Union Square in Bloom celebrates the district’s floral legacy with a modern twist; encouraging residents, workers and visitors to rediscover and patronize our vibrant, full-circle offerings of hotels, restaurants, retail establishments, theater, fashion, cuisine, nightlife and beyond.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Downtown Days of Wonder
In Winter 2023, Downtown Tulsa Partnership (DTP) expanded the DDOW campaign launched in Winter 2022 to better connect and market existing downtown attractions, as well as encourage new holiday initiatives to benefit downtown visitors, residents, workers and businesses. Previously Downtown holiday attractions operated in silos without coordination.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
YouTube Takeover Program
Columbus, GA, faced an unfortunate challenge. Despite experiencing a significant revitalization, Uptown was plagued by negative portrayals on YouTube. The platform’s search algorithm prioritized videos featuring violence, illegal activity, and other objectionable content. To combat this negative content, a bold initiative was launched to change the narrative on this crucial platform: the YouTube Takeover Program.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Business Appreciation Campaign (BAC)
The Ballston BID launched BAC to encourage Ballston’s workforce to return to the office and re-engage with the community and amenities they have been missing by working from home. To best serve both commercial property stakeholders and business owners, the BID worked with CRE properties for building-wide events and directly with individual businesses on smaller team events.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Charlotte Shout!
The Uptown district was affected greatly by the pandemic. Charlotte SHOUT!’s purpose became a celebration of the city’s resilience with the goal to bring people back into the streets of Uptown Charlotte while cultivating a diverse, vibrant and safe experience.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Rideau – Ottawa’s Original Downtown Rebrand, Repositioning and Marketing
Downtown Rideau BIA embarked on a bold new overhaul of its marketing program. A renewed and compelling presentation of the area was created, one that would have lasting value, create a sense of pride and place, celebrate the broader downtown Ottawa experience, highlight the spirit of the national capital as a leisure and tourism destination and create a fresh and positive narrative for audiences.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Brewing Success: Noma Bid’s Metropolitan Beer Trail
The NoMa BID successfully leaned into the neighborhood history by “branding” community assets to create the Metropolitan Beer Trial, a unique experience and destination marketing program linking 11 locally owned breweries/bars all walkable or bikeable from the Metropolitan Branch Trail.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
