Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Advancing Places: Holiday and Winter Place Activations
It may be summer but it’s never too early to start thinking about holiday events, lighting and winter activations. Join this webinar to hear how Downtown Grand Rapids, Inc. is embracing all seasons to make it a four seasons city. During the pandemic they curated a two-month long activation, “World of Winter.” This 2021 Pinnacle Award-winning project attracted over 400,000 attendees during the cold winter months. Next, learn about holiday and lighting programs from the Georgetown BID. AndRead More
Advancing Places: Crafting Recovery Messaging
The new year has brought with it many of the same challenges, but that doesn’t mean your outward messaging needs to be doom and gloom. 2021 is bound to be complicated and exciting for districts. How do we bring positive messaging back to cities and districts that are unsure about what is next? What strategies can marketing and communications professionals use to jettison economic anxiety for business owners, residents and visitors? Where do we begin crafting year-long messaging forRead More
Advancing Places: Influencer Marketing
Social media influencers are a powerful link between your district and your target audiences. Successful influencer partnerships that are authentic and adaptive can become an integral part of any marketing and communication strategy. Discover how three organizations with varied budget levels researched, implemented and monitored influencer programs in their district. Hear from panelists on how they utilized emerging social media tactics to build meaningful engagement.Read More
Advancing Places: Branding Strategies
There are many reasons for an organization to initiate a branding project, such as creating a new district, merging with another organization or overhauling dated brand material. This webinar will discuss how to approach and implement an organization-wide brand identity effort, from initial research on target audience to finalizing external marketing collateral. Hear from two downtown practitioners who have led branding projects in large and small organizations to gain valuable insights intoRead More
Advancing Places: Innovative Events
City builders have been working hard to turn lemons into lemonade for the past six months. As summer winds down, marketing and events professionals are steadfast in brainstorming new ideas to keep their communities healthy and engaged during the coming months. Join this webinar to discover how two practitioners are working to both re-imagine their premier annual events and think outside the box for brand new district-wide activations.Read More
Advancing Places: Holiday Retail Promotions
The holiday season is a crucial part of the year for many main streets and downtowns. Successful retail promotions can boost the economic development for all business owners and reconnect residents with local merchants. Join this webinar to hear from two district leaders on how they are transforming traditional holiday events into innovative activities that are well-received by both consumers and businesses. Come prepared to share with colleagues how you are navigating this unique holidayRead More
Advancing Places: The Future of Events
Producing events during a time of public health uncertainty can be challenging. This session explores how three organizations are revamping their events, enhancing their social media strategy and creating inviting spaces while limiting attendance. Speakers will discuss the future of events and the inconsistencies each of them are facing regarding the decisions to hold events. Join this webinar to learn from other experiences and engage in conversation with colleagues on this complex topic.Read More
Project Spotlight: Engage Your Community
The Longest Table has welcomed local Grand Forks, North Dakota residents to sit down for a free meal in a welcoming environment with people they may not have known, to foster stronger connections, exchange stories, discuss community challenges and spur civic innovation. The Longest Table has been successful in engaging underrepresented populations in important civic conversations; providing everyday citizens with tools to be active participants in creating the community they want to have.
Content Strategy: Expand Your Reach Through Strategic Content Creation
Today’s marketing professionals must create their own content to reach wider audiences and gain deeper interest in their brands. This session will identify the basic components of creating a content strategy plan. Panelists will offer a variety of approaches to content creation, including sharing successes and failures. Participants will examine what content model approaches might work best for their district.
Join Grow with Google to Empower Your Community with Digital Skills (Grow with Google)
You’re already doing great work in your community and Grow with Google wants to help. Grow with Google helps people across the United States gain digital skills to grow their careers and businesses. Join us to learn how you can gain access to presentation materials, resources and hands-on help from Grow with Google’s team, all completely free of cost.