Public Space Management and Operations
Operations of a place requires the daily management of the physical space, whether publicly or privately owned, that encompasses cleaning, beautification, wayfinding, infrastructure maintenance, outreach, green space, and parking. Place managers address both the actual and perceived safety and security issues of a place by providing services, outreach and facilities. Place managers foster relationships with local and regional providers to share resources and information with the goal of cultivating safe and vibrant communities. Clean and safe teams have evolved within some districts to include engagement and intervention for those in need within our urban places.
Alley Events & Activation
Downtown alleys—traditionally characterized as dirty and dark—present a unique opportunity for transforming unusual spaces into memorable public experiences. The Chicago Loop Alliance (CLA) pursued a broad placemaking program to activate underutilized public spaces (such as alleys). Termed “ACTIVATE,” the initiative transforms iconic Loop alleys into pop-up urban experiences. The events feature art, music, and more in unique urban settings.
Building the Value Proposition of Urban Park Management
Learn from leading experts in urban park management and improvement projects across the United States. The session will help build your value proposition for enhancing and investing in high-quality public spaces and green space, and in turn building value for the property surrounding your urban parks.
Transforming Downtown Transit Streets
Great streets are the hallmark of successful cities. In cities that lack underground rail, surface street buses are the lifeblood of downtown mobility, and one or two streets can act as dedicated busways. In addition to carrying people to and through downtown, these transit streets are also important pedestrian corridors. Learn how Denver, Minneapolis, and Seattle are reinventing the way they do transit and manage their transit streets.
Surviving the Retail Apocalypse: Designing Storefronts that Sell
While retail retreat dominates the headlines, examples abound of innovation in storefront design, visual merchandising and unique experience for customers. This panel will demonstrate components of storefronts to help them sell – from doors and windows, to lighting, visual merchandising and more. Innovative approaches to design will be highlighted including activation of vacant storefronts and the public realm around them, and creative approaches to funding projects.
Sponsorships, Marketing and the Controlled Chaos of Events
This session is designed to aid districts in navigating the ins and outs of event sponsorships and marketing. Learn about knowing what types of events best suit your districts, when and what to market, as well as how to capitalize on sponsorship opportunities. Case studies include Pittsburgh’s “Picklesburg,” Wilmington’s hurricane recovery events and Hartford’s multitiered space activation.
Public Art and Authenticity: From Beauty to Community, from Pretty to Political
Many place management organizations that began with “clean and safe” (and viewed public art as merely a re-branding tool) are now becoming sophisticated curators of culture, and serving as a counterpoint to the homogenization that often grows from economic success. This panel explored the tools for nurturing genuine partnerships with cultural organizations from different communities in a way that empowers lesser-known artists, connects disparate communities and develops an authentic urban
As cities continue to grapple with storefront vacancies, short-term retail concepts are becoming essential to re-establishing the density of commercial districts and creating new, affordable business opportunities for local entrepreneurs. Find out how cities are supporting pop-up retail and dining by lowering barriers to entry for small businesses through regulatory incentives and comprehensive pop-up retail programs, with examples from California and Tennessee.
Optimizing Operational Efficiency and Reducing Your Carbon Footprint
Global warming is a real concern and each of us has a responsibility to limit our carbon footprint – especially businesses. Typically, improvement districts use gasoline-powered equipment to augment manual labor cleaning efforts. Panelists will introduce alternative ways to achieve your clean and safe goals, and make a case for alternative options related to equipment that will reduce your carbon footprint and operating costs while improving efficiencies.
Lights, Creative Economy, Action!
Ever wonder what it takes to put on a great event that fundamentally dials up your downtown revival efforts? Hear from practitioners who are executing innovative placemaking strategies that drive economic development and engage the creative economy – both day and night.
The Power of International Partnership
Ahead of Mayflower 400, the downtown orgs in Baltimore, MD and Southampton, UK have “twinned” with each other after meeting at the World Towns Leadership Summit in Berlin. With a mirrored history of waterfront regeneration, the two organizations have identified common themes and shared, knowledge, ideas, staff, and artists. The Japan Area Management Network will review its new collaboration with Singapore and South Korea on common issues and opportunities resulting from the summit in