Events
Overview: Downtown leaders and marketing professionals around the world have been exploring new recovery strategies and storytelling. The depth and range of techniques used to elevate one’s district vary. In this session, speakers will share a variety of tactics from their own experiences and attendees can examine which approaches might work best for their district.
Learning Objectives:
- Identify opportunities for downtown recovery growth.
- Discover a variety of recovery strategies including shared successes and failures.
- Examine what types of strategies and storytelling might be best for your district.
Friday, December 10, 2021 | 11:15am ET (8:15am PT)
Domain: Marketing, Communications and Events
Pricing: IDA Members: Free | Nonmembers: $40
Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.
Speakers:
- Kiana DiStasi, Marketing Director, Chicago Loop Alliance (IL)
- Lauren Smith, Manager of Economic Development, Center City District, Philadelphia, PA
Moderator:
- David Downey, CAE, ASSOC. AIA, IOM, President and CEO, International Downtown Association (IDA)
Kiana DiStasi
Chief Marketing & Communications Officer, Chicago Loop Alliance
Kiana DiStasi directs all marketing, public relations, and communications efforts for Chicago Loop Alliance, which creates, manages, and promotes positive and inclusive programs that accelerate economic recovery and attract people to the Loop, the largest central business district in the United States outside of Midtown Manhattan. Kiana has over 15 years of experience in directing and managing marketing, communications, and media relations strategy for mission-driven organizations.
Lauren Smith
Lauren Smith is the Manager of Economic Development at Center City District in Philadelphia. She manages CCD’s efforts to strengthen the commercial office sector, retain and attract high-quality office tenants, and support property owners, brokers, and developers in the economic growth of Center City. Prior to her current role, Lauren worked at Center City District as a Research Analysis where she was responsible for demographics, housing, commercial development, and employment data. Lauren holds a Bachelor of Arts in Geography & Urban Studies from Temple University. She volunteers with the Chew and Chelten CDC in North Philadelphia.
More Information
Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email registration@downtown.org.
IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at registration@downtown.org for assistance.
Sponsor
Interested in Sponsoring?
Gain access to an audience of urban leaders who want to learn about your product or service.
Interested in Membership?
IDA membership provides resources and solutions to help organizations grow and thrive.
Questions?
For registration assistance or further information, please contact IDA’s registration team.
