Events
Overview: Marketing is central to our work as downtown leaders. Understanding how media works is key to getting your message out and making sure that your community is represented in the best light possible. You’ll learn how to position yourself as a thought leader and be an effective and persuasive communicator.
Learning Objectives:
- Participants will learn the key components needed to create a basic marketing and public relations program that will effectively promote your organization’s events and activities.
- Attendees will hear specific strategies and actionable tips for how to effectively pitch a story so your local media covers it.
- We will explore best practices for developing a crisis communications plan and help attendees learn how to successfully and professionally represent their organizations and community.
Friday, January 14, 2022 | 12:00pm ET (9:00am PT)
Domain: Marketing, Communications and Events
Pricing: IDA Members: Free | Nonmembers: $40
Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.
Speakers:
- Kimberly Bares, President and CEO, The Magnificent Mile Association, Chicago IL
- Mary-Claire Burick, President, Rosslyn Business Improvement District, Arlington, VA
Moderator:
- Carolyn L. Dellutri, CTP, CMSM, Director of Professional Development, IDA
Kimberly Bares
President and CEO, The Magnificent Mile® Association (Chicago, IL)
Kimberly Bares is the President and CEO of The Magnificent Mile Association, a private, non-profit membership organization with a mission of preserving, promoting and enhancing one of Chicago’s most unique, multi-use neighborhoods. In addition to domestic and international marketing and hosting placemaking activities year-round, the Association also serves its 700 members with district planning, beautification, advocacy efforts and networking opportunities. In her 25-year career, Kimberly has built a reputation as an expert in economic development, commercial district planning, strategic planning, organizational development, and fundraising.
Mary-Claire Burick
President, Rosslyn Business Improvement District (Arlington, VA)
Mary-Claire Burick is a strategic, regional leader who focuses on building engagement and leading change. As President of the Rosslyn Business Improvement District, she spearheads efforts that define, enhance and continually improve Rosslyn for those who work, live, visit and do business there. Her focus on placemaking, activation and engagement has helped to revitalize Rosslyn, resulting in a thriving mixed-use neighborhood. Mary-Claire serves on several boards, including the Arlington Chamber of Commerce, and Northern Virginia Chamber of Commerce, where she co-chairs the Regionalism committee. She was named as one of Washington Business Journal’s Women Who Mean Business and has a certificate in Organizational Consulting and Change Leadership from Georgetown University and a BA in Communications from the University of Delaware.
More Information
Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email registration@downtown.org.
IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at registration@downtown.org for assistance.
Interested in Sponsoring?
Gain access to an audience of urban leaders who want to learn about your product or service.
Interested in Membership?
IDA membership provides resources and solutions to help organizations grow and thrive.
Questions?
For registration assistance or further information, please contact IDA’s registration team.
