Events
Overview: There’s never been more need to quickly bring our districts back on track. Digital advertising is the most efficient channel for increasing foot traffic, event attendance, and sales… but only when it’s done right. Learn how Downtown Norfolk used digital ads during the pandemic to become the country’s top travel destination, shattered Restaurant Week records, and emerged with extraordinary momentum.
Learning Objectives:
- Learn the new fundamentals of modern digital advertising strategy, including budgets and measurement
- Understand when to use each channel and the advanced features to increase their efficiency
- Dive deep into new channels like TikTok and advanced platforms like Google Ads
November 12, 2021 | 11:15am ET (8:15am PT)
Domain: Marketing, Communications and Events
Pricing: IDA Members: Free | Nonmembers: $40
Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.
Speakers:
- David Romako, Founder, Bright Brothers Strategy Group (Phoenix, AZ)
- Sam Black, Marketing & Digital Manager, Downtown Norfolk Council (VA)
Moderator:
- Carolyn Dellutri, Director of Professional Development, International Downtown Association (IDA)
Speakers
Sam Black
Marketing & Digital Manager, Downtown Norfolk Council
Sam Black is currently the marketing & digital manager at Downtown Norfolk Council in Norfolk, Virginia with nine years of marketing experience, ten years in the nonprofit world, and a special interest in Google Ads, analytics and social media advertising. When she’s not geeking out over how her digital ads are performing, tracking website analytics, or drafting engaging website content, she is probably scrolling tirelessly through TikTok or wreaking havoc on a tennis court.
David Romako
Founding Partner, Bright Brothers Strategy Group (Phoenix, AZ)
David Romako is a Phoenix-based, buttoned‐up millennial marketing strategist with an ardent passion for building stronger communities. David is the head of marketing faculty at Arizona Nonprofit Academy, has presented at Central Arizona Project Long‐Term Ecological Research symposium, and taught with the Downtown Tempe Authority’s Marketing Symposium. David is frequently found sharing his knowledge at IDA conferences and regional summits.
More Information
Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email registration@downtown.org.
IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at registration@downtown.org for assistance.
Sponsor
Interested in Sponsoring?
Gain access to an audience of urban leaders who want to learn about your product or service.
Interested in Membership?
IDA membership provides resources and solutions to help organizations grow and thrive.
Questions?
For registration assistance or further information, please contact IDA’s registration team.
