Advancing Places: Downtown Master Planning

Overview: Whether your district has experienced significant growth or is in need of revitalization, a downtown master plan is an important tool in charting a path for intentional development that aligns with community goals. Join us as this experienced panel of urban planning and place management professionals explore the basics of master plans and get actionable insights your team can apply today.

Learning Objectives: 

  • Understand the basics for initiating a master plan including when it is needed, when the right time is to start the process, and an overview of the planning process.
  • Articulate the components of a master plan including existing conditions, visioning, planning and design analysis, and implementation and funding.
  • Explore the different partners and stakeholders involved in the process, and the different roles that placemaking organizations can play.

March 26, 2021 | 11:15am ET (8:15am PT) 

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Domain: Planning, Design and Infrastructure

Pricing: IDA Members: Free | Nonmembers: $40

CM | 1

AICP members can earn Certification Maintenance (CM) credits for this webinar. More information about AICP’s CM program can be found here

Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.


  • Beth Elliott, AICP, Senior Urban Planner, Stantec (Minneapolis, MN)
  • Jeff Fluhr, President, Wichita Downtown Development Corporation (Wichita, KS)
  • Derrick LaPoint, President/CEO, Downtown Moorhead Inc. (Moorhead, MN)


  • David Downey, President & CEO,  International Downtown Association



Beth Elliott, AICP


Jeff Fluhr


Derrick LaPoint

More Information

Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email


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