Overview: Winning an IDA Pinnacle Award is the highest level of recognition for urban place management professionals. We’ll walk through two programs pulling communities through the COVID-19 pandemic: the planning of a gift card program benefiting local businesses and a public space activation offering an outdoor office for flexibility in work and wellness.
The Cincy Card Connection in Cincinnati, Ohio was designed to give local business an immediate cash infusion at the start of the pandemic. Learn how it supported 284 businesses during this time of need and their plans for moving forward.
O2: Outdoor Office in Rosslyn, Virginia created an outdoor office environment to assist with reconnecting employees to their workplace as well as giving them a change of scenery from their homes. Learn how they activated Gateway Park to serve as an extension of the office and residential buildings, offering the community even more options for work and wellness.
- Learn how to create more inclusive and flexible public spaces.
- Understand the intricacies launching and managing a gift card program to benefit your businesses.
July 30, 2021 | 11:15am ET (8:15am PT)
Domain: Economic Development
Pricing: IDA Members: Free | Nonmembers: $40
Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.
- Mary-Claire Burick, President, Rosslyn BID (Rosslyn, Virginia)
- Joe Rudemiller, Vice President, Marketing & Communications, 3CDC (Cincinnati, Ohio)
- David Downey, President & CEO, International Downtown Association
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