Knowledge Center

DSM Forward Playbooks

The DSM Forward Playbooks are a strategic, ongoing project aimed at helping area businesses and industries prepare for the next steps related to economic recovery from the COVID-19 pandemic. The industry-specific and professional business function playbooks are meant to provide guidelines and recommendations to assist in determining future strategies and tactics. The expert-led, data-driven playbooks were created with input from the DSM Forward Task Force, made up of more than 100 local leaders including Greater Des Moines Partnership Board Members, Capital Crossroads (the region’s vision plan) leadership, leaders from the Inclusion Council, diverse communities and other industry leaders for a collaborative, dynamic approach forward for the business and nonprofit community. The Task Force’s work led to the creation of 16 industry-specific playbooks and six business function playbooks.

Project Details

DSM Forward Playbooks

Downtown Community Alliance


Marketing, Communications and Events
$7500001 and over
Des Moines

Project Resources