South End Small Business Saturdays

South End Small Business Saturdays is an annual program focused on supporting local retail and the holiday season. In 2020, we pivoted from an extensive one-day program aligned with the national Small Business Saturday, to a five-week program focused on supporting local retail, from Thanksgiving to Dec 31. We held 4 Saturday pop-up markets and ran a 5-week promotional program called Shop Small Heroes to encourage and reward shoppers for spending local.