A primary objective for place managers is fostering a healthy, sustainable, diverse and prosperous economy for the managed place. The place manager collaborates and works closely with various levels of local and regional economic development organizations, developers, real estate brokers, private firms, philanthropic foundations, destination management organizations, non-profits, and state and federal government agencies, while representing the specific and unique needs, challenges and trends of the managed place.
Additionally, the place manager will work to recruit and retain businesses, conduct market research, encourage a strong local workforce, maintain a diverse mix of commercial and residential development, and facilitate a built environment that is accessible for all users to live, work, play, visit and invest.
Shop Small: Supporting Independent Businesses in Your Community
Supporting local, small businesses is important to the regional economy. In this session, youll hear from three communities who utilized Small Business Saturday, an annual U.S. small business holiday shopping tradition created by American Express in 2010, to help initiate year-round Shop Small movements in their districts. Learn how to find local partners, leverage social media and activate your downtown to make a big impact on your small business community.
Wake Up and Smell the Residents: How Residents are Changing the Place Management Industry
This session will review the growing role of residential in downtowns and the importance of integrating residential uses into place management. Panelists will offer tools to accommodate residential needs in healthy and complete communities. Highlights of IDA’s 2016 Top Issues Council on Downtown Residential will set the stage for a discussion about working with residents in place management organizations.
Mapping Authenticity: Contemporary Mapping
Maps are the primary way that we orient ourselves to places. But they aren’t neutral: by highlighting some features while obscuring others, they are powerful tools for making meaning. Today, civic data and mobile technologies give us unprecedented control over visualizing place — and new ways for telling authentic, place-based stories.Read More
The Many Meanings of Retail Diversity
Drawing on case studies from across North America, the IDA Top Issues Council on “Diverse Retail Mix” will be exploring different meanings of retail diversity and for each meaning, arguing on behalf of its importance, analyzing with which goals or stakeholders it conflicts and how true “crossover” might be achieved, and finally, what specific roles a Downtown organization should play in its promotion and preservation.
Bridging the Gap – Blending Social and Business Agendas in Your BIA or BID District
Diversity creates excitement, vibrancy, and economic resilience, and can be the heart of a successful urban center offering a place to combat discrimination and social isolation. BIA’s can play an active role in ensuring commercial districts are inclusive places for all people. This panel provides examples from three BIA’s on how to create welcoming urban centers for all.
Setting the Future of Retail Downtown
This session will demonstrate importance and necessity for business improvement organizations to provide ongoing support to the retail sector. A case study will be presented from Iowa City detailing two very different two programs: infrastructure and marketing.
The Economic and Cultural Impact of Downtown University and College Campuses
Are you maximizing the potential of your downtown’s town/gown relationship? Across North America, downtowns and higher education are forging partnerships by embedding classrooms and campuses in the downtown core, producing an enhanced college experience for students and increased economic vitality for downtowns. This webinar’s presenters share their experiences with their own town/gown relationships.Read More
Become a Local Partner with Google
The mission of Google’s Get Your Business Online program is to help every business be found by every customer looking for them online. Learn how you can partner with Google to help the small businesses you work with in your community, using resources, trainings, gear and one-on-one help from the Google team, all completely free of cost.Read More
Bridging the Gaps in Your Retail Landscape
Learn how to champion retail and business diversity in your downtown, and how to tailor it to both market demand and the uniqueness of your district. There are many socioeconomic, geographic and other components that come into play when building a neighborhood. This webinar teaches strategies for understanding those factors and how you can use them.Read More