A primary objective for place managers is fostering a healthy, sustainable, diverse and prosperous economy for the managed place. The place manager collaborates and works closely with various levels of local and regional economic development organizations, developers, real estate brokers, private firms, philanthropic foundations, destination management organizations, non-profits, and state and federal government agencies, while representing the specific and unique needs, challenges and trends of the managed place.
Additionally, the place manager will work to recruit and retain businesses, conduct market research, encourage a strong local workforce, maintain a diverse mix of commercial and residential development, and facilitate a built environment that is accessible for all users to live, work, play, visit and invest.
Larisa Ortiz Master Talk
Larisa Ortiz is Principal of Larisa Ortiz Associates (LOA), an award‐winning downtown retail advisory firm, and a Mayoral appointee to the New York City Planning Commission. Since founding LOA in 2008, Larisa has developed retail and implementation strategies for over 200 districts worldwide. Larisa is the author of “Improving Tenant Mix: A Guide for Commercial District Practitioners” (ICSC, 2015) and “Real Estate Redevelopment and Reuse” (IEDC, 2000).Watch
Finding Solutions to Parking & Access Challenges in Commercial Districts
Parking and access challenges rank as top concerns for BID stakeholders. Many districts lack parking, and also the ability to manage the inventory they do have. Plus, parking requirements can hamper development and leasing. This session will explore strategies to improve the parking experience by engaging with public and private entities. Learn about parking requirements and how different communities are amending them.
NIMBYs, Elites & Socialists, Oh My!: How Downtown Organizations are Navigating New Political Turbulence
In many cities and downtowns our newfound success is leading to high housing costs, spiraling labor rates and the rapid gentrification of neighborhoods. Without interventions to promote affordable housing, stabilize neighborhoods, workforce training, public education and other social equity measures, many cities are at risk of losing what makes them authentic, and arguably the DNA for their economic vitality. Downtown organizations have a role in this debate and can help shape local policies.
Neighborhood 360°: Planning for the Future of New York City Commercial Districts
In order to begin the deployment of what is now known as N360°, SBS developed a strategic public-private partnership with LISC NYC and Citi Community Development, aided by technical assistance from Larisa Ortiz Associates, to develop an assessment tool and analytical framework — a “Commercial District Needs Assessment” (CDNA) — that would help SBS to engage community partners in evaluating existing conditions and identifying needs of a commercial district.
Holding Back the Tides of Time: How We Deal With Changing Retail Mixes
There is an ever-widening array of policy tools that cities in California and beyond have already implemented or are considering in an effort to regulate retail mixes and slow tenant displacement in rapidly-gentrifying or already-gentrified business districts. With some of these, enough time has even elapsed that we can now start to analyze outcomes.
It Might be All About the Experiences, But Experiences Do Not Pay the Rent
Retail expert Michael Berne, President of MJB Consulting, lays out the fundamentals of experiential retail, its do’s and don’ts, how it works, and how experiences tie in to successful retail. Make sure your downtown retailers are employing the age old strategy of experiential retail in a way that helps boost their business.
Leveraging Development to Invest in Infrastructure
Cities aim for a thriving and vibrant downtown one that attracts residents, companies, workers, tourists, and visitors alike. But what happens when that growth is on a fast track and infrastructure planning has a multi-decade-long runway? In this panel we’ll learn about California’s Enhanced Infrastructure Financing District legislation, how and when to use it, and what it can do to transform a district.
Art of the State: Leveraging Local Culture and Creativity
This session will present a snapshot of case studies that engage makers, artists and other creatives in downtown promotions, placemaking and development projects. Great Downtowns of all sizes are identified by their cultural environment. We will explore how both large and small investments in arts and creativity can return dividends that multiply.
Bringing Back Main Streets
A look at historically popular areas that went through an idle period, but have since seen a resurgence through a combination of means (space management, economic development, etc).
Consumer Trends and Patterns in Retail
This presentation shares examples of contemporary strategies in brick and mortar retail to boost appeal to consumers and create a more experience driven offering to entice consumers.