A primary objective for place managers is fostering a healthy, sustainable, diverse and prosperous economy for the managed place. The place manager collaborates and works closely with various levels of local and regional economic development organizations, developers, real estate brokers, private firms, philanthropic foundations, destination management organizations, non-profits, and state and federal government agencies, while representing the specific and unique needs, challenges and trends of the managed place.
Additionally, the place manager will work to recruit and retain businesses, conduct market research, encourage a strong local workforce, maintain a diverse mix of commercial and residential development, and facilitate a built environment that is accessible for all users to live, work, play, visit and invest.
Setting the Future of Retail Downtown
This session will demonstrate importance and necessity for business improvement organizations to provide ongoing support to the retail sector. A case study will be presented from Iowa City detailing two very different two programs: infrastructure and marketing.
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The Economic and Cultural Impact of Downtown University and College Campuses
Are you maximizing the potential of your downtown’s town/gown relationship? Across North America, downtowns and higher education are forging partnerships by embedding classrooms and campuses in the downtown core, producing an enhanced college experience for students and increased economic vitality for downtowns. This webinar’s presenters share their experiences with their own town/gown relationships.Read More
Become a Local Partner with Google
The mission of Google’s Get Your Business Online program is to help every business be found by every customer looking for them online. Learn how you can partner with Google to help the small businesses you work with in your community, using resources, trainings, gear and one-on-one help from the Google team, all completely free of cost.Read More
Bridging the Gaps in Your Retail Landscape
Learn how to champion retail and business diversity in your downtown, and how to tailor it to both market demand and the uniqueness of your district. There are many socioeconomic, geographic and other components that come into play when building a neighborhood. This webinar teaches strategies for understanding those factors and how you can use them.Read More