A primary objective for place managers is fostering a healthy, sustainable, diverse and prosperous economy for the managed place. The place manager collaborates and works closely with various levels of local and regional economic development organizations, developers, real estate brokers, private firms, philanthropic foundations, destination management organizations, non-profits, and state and federal government agencies, while representing the specific and unique needs, challenges and trends of the managed place.
Additionally, the place manager will work to recruit and retain businesses, conduct market research, encourage a strong local workforce, maintain a diverse mix of commercial and residential development, and facilitate a built environment that is accessible for all users to live, work, play, visit and invest.
DTLA IRL: A Pop Up Case Study
In December 2018, the Downtown Center BID launched DTLA // IRL a multi-faceted pop-up activation showcasing Downtown’s culture, community, and commerce. The project comprised three main elements: a visitor’s center, retail store, and event space, and served as a promotional vehicle for the Downtown retail market and a variety of local businesses, highlighting local art and culture, and engaging the local community of residents, workers, and visitors.
Parramore Comprehensive Neighborhood Plan
The Parramore Comprehensive Neighborhood Plan focuses on creating a healthy, sustainable, and vibrant community that prepares for the future while preserving, enhancing, and celebrating the culture and heritage of Parramore. The Plan contains the community’s vision for their neighborhoods based on a set of Healthy Community Design principles, and provides strategies with short, mid and long term action items.
Brew University (Brew U)
Downtown Fresno Partnership (DFP) held a brainstorming session in the summer of 2016 to continue the advancement of downtown’s craft beer scene. The chosen concept was a training program to incubate ideas and equip home brewers to take the next step.
Downtown Cleveland Alliance 3-tiered Marketing Campaign
Downtown Cleveland Alliance accomplished the goal of creating economic impact for their community through a strategic and innovative three-tiered marketing campaign involving the development of print and digital advertising, the production of an annual video, and the creation of native advertising content.
Downtown Skywalk App
The Downtown Des Moines skywalks provide a simple and convenient way to get around no matter the season. The SkyWalkDSM app is a handy way for visitors and locals to navigate downtown through the climate-controlled skywalks. The skywalk itself is nearly four miles long and connects individuals to businesses, restaurants, shopping, events and hotels. The skywalk network system is nearly four miles long and connects individuals to businesses, restaurants, shopping, events and hotels.
The Garage at Clinton Row Adaptive Re-Use Project
The Garage at Clinton Row project retrofitted a 30+ year-old municipal park deck that, while structurally sound, negatively impacted the pedestrian experience and retail traffic along a key downtown corridor. This project is a blueprint for re-activating first floor parking garages with mixed-use and transforming upper levels and the surrounding areas with creative place-making projects like decorative lighting, bikeshare, and event programming.
A week-long celebration of Hamilton’s culinary scene, NOSH, took place during National Small Business Week from October 17 to 23, 2016. The response by the culinary community was overwhelming, chiefly because of the massive embrace by traditional media and those on social media. NOSH produced more events than anticipated, generated a massive amount of positive exposure for the city, and drove sales to participating businesses.
Inside Downtown Delray Beach Video Series
The Delray Beach Downtown Development Authority (DDA) launched their “Inside Downtown Delray Beach Video Series” to highlight the unique attributes and authenticity of downtown. The business owners, residents and visitors, also known as the “faces behind the spaces,” were given an opportunity to express what they love most about downtown. Conveying vibrancy, activity friendliness, and walkability in the marketing and messaging was crucial to sustaining and growing Downtown Delray Beach.
Lower Manhattan HQ (LMHQ)
A new type of workspace was needed as a generation of employees entering the workforce expected their employers to provide them with amenities to enhance their workplace. The Alliance for Downtown New York embraced the spirit of innovation to address downtown management challenges by opening Lower Manhattan HQ (LMHQ). LMHQ is a state-of-the-art, 12,500 sf hybrid-facility designed to provide an affordable resource for burgeoning sectors to help foster new opportunities and support new business.
Lower Manhattan Restaurant Video Series
Lower Manhattan’s food scene, from the restaurants that perennially grace the pages of a Michelin guide to hole-in-the-wall gems that only locals know of, has quietly been booming. While publications like the Associated Press and Bloomberg News have taken notice, the perception of the neighborhood as an after-hours ghost town lingers. To address that misconception and to increase awareness of the breadth of restaurants that call Lower Manhattan home, the Alliance created a monthly video series.