A primary objective for place managers is fostering a healthy, sustainable, diverse and prosperous economy for the managed place. The place manager collaborates and works closely with various levels of local and regional economic development organizations, developers, real estate brokers, private firms, philanthropic foundations, destination management organizations, non-profits, and state and federal government agencies, while representing the specific and unique needs, challenges and trends of the managed place.
Additionally, the place manager will work to recruit and retain businesses, conduct market research, encourage a strong local workforce, maintain a diverse mix of commercial and residential development, and facilitate a built environment that is accessible for all users to live, work, play, visit and invest.
How Investments in Arts Vibrancy Drive Economic Vibrancy
How can the arts act as a catalyst for economic development? What are the factors that drive a vibrant arts sector? This session will explore how arts vibrancy evaluations can steer investments in economic development to improve lives and the economy. Join speakers as they discuss the economic contributions of the arts in diverse communities and study cases of the arts driving business development.
Authority in Data: Building out your Research Program
Learn how to build out your research program beginning with the basic State of Downtown to more advanced reports such as a Development Activity Report and COVID response report. With a strong research program, UPMOs will become the go-to expert in their downtown. This expert status with help shape your brand and serve your members. Come away with a realistic plan to build a robust research program given budget, staff and time constraints.
Leveraging your Ass-ets Off: Building a Tourism Toolkit for Downtown
Americans don’t go to Paris to hang out with other Americans. Discover how doubling down on your unique assets —especially in light of COVID’s impact— can yield surprising results when harnessed with the marketing and financial resources associated with a too often overlooked partner: your local Destination Management Organization (DMO). Join this discussion to learn more about DMOs and how partnership can enhance your economic development efforts.
Taking a Leadership Role in Affordable Housing
The affordable housing crisis is forcing downtown workers to live farther and farther away, reducing our competitiveness as a jobs center. Downtown organizations are in a unique position —due to our skills, partners, constituencies and clout— to take a leadership role in creating workforce housing. Come hear creative examples that you could implement in your community.
Post-Pandemic BID Re-entry Strategies Roundtable
Downtown districts have developed strategic initiatives inviting visitors back and preparing for employees’ return to work. However, the path forward is not completely clear. This roundtable discussion will focus on what has been successful and the various plans and programs that are built to bring people back downtown in a clean and safe manner. Discuss with other attendees the best ways to move ahead and take a leadership role preparing for a return.
Saving the Night
The evening and night-time economies find themselves under pressure. This key part of urban life and culture is vulnerable economically due to the impacts of COVID-19. This session will ask if Purple Flag, an international accreditation focused at creating a gold standard in urban place management after dark and its origins in public health can support the reimagining of night-life to bring people back together again, safely.
The Post-Pandemic Boom for Main Street Commerce
As we anticipate the economic recovery that will come after the COVID-19 pandemic ends, all signs point to the re-emergence of main streets as the place people will turn to for retail shopping and dining. A new generation of entrepreneurs will be eager to start a fresh chapter in their lives. This timely presentation will illustrate how well-managed and attractive downtowns offering the type of safe, experiential, and social interaction sought by all.
COVID Spending Insights from Mastercard (FKA Mastercard SpendingPulse™)
Mastercard SpendingPulse™ has become a leading economic and industry research service to monitor and forecast consumer spending across multiple industries and markets. Reports use advanced models to calculate total and sector-level retail sales based on aggregate sales activity in the Mastercard payments network, survey-based estimates for other payment types (including cash), and tune for macroeconomic factors.
Join Grow with Google to Empower Your Community with Digital Skills (Grow with Google)
You’re already doing great work in your community and Grow with Google wants to help. Grow with Google helps people across the United States gain digital skills to grow their careers and businesses. Join us to learn how you can gain access to presentation materials, resources and hands-on help from Grow with Google’s team, all completely free of cost.
Small Business Recovery
As a small business lender for more than 25 years and as a provider of economic development advisory services for more than 50 years, the National Development Council will provide a hands-on small business tutorial in two parts: what can cities do right now to get low-cost, patient capital to its small business community; and how cities can lay the groundwork for a robust small business community moving forward.