Knowledge Center
Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Authentic Influence: Evolving Social Media Tactics
Social media influencers can be a powerful link between your district and your target audiences. Successful influencer partnerships must be authentic, relational and adaptive. Three case studies –Tampa, Milwaukee and Tempe – will demonstrate distinct models of district-specific influencing. Tactics at varied budget levels will be explored. Return to your district able to identify or expand upon influencer opportunities.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Join Grow with Google to Empower Your Community with Digital Skills (Grow with Google)
You’re already doing great work in your community and Grow with Google wants to help. Grow with Google helps people across the United States gain digital skills to grow their careers and businesses. Join us to learn how you can gain access to presentation materials, resources and hands-on help from Grow with Google’s team, all completely free of cost.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Coordination and Communication Lessons Learned from Civil Unrest
Urban place management organizations around the would have faced many challenges during 2020. Many districts have seen significant protest activity as many around the world speak up against inequality and for social change. This session will discuss coordination and communication lessons learned from Minneapolis and Washington, DC. No one city has all the answers in how best to prepare and respond, so this session will also feature time to learn from each other.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Digital Marketing During and After COVID with Geocentric
From closings and re-openings, to streeteries and social distancing guidelines, there’s never been so much information that needs to be communicated. Join Geocentric for a brief discussion of what’s working now, and how to plan for bringing people back to downtown.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Main Street Grand Forks: The Longest Table
For the past two years, beginning in 2018, the Longest Table has welcomed local Grand Forks, North Dakota residents to sit down for a free meal in a welcoming environment with people they may not have known, to foster stronger connections, exchange stories, discuss community challenges, and spur civic innovation. Through conversations with strangers around the table, attendees are encouraged to listen attentively, share openly, consider thoughtfully, and dream big.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
’80s Mall Party
In 2018 we moved our offices into the old Main Street Mall in downtown Little Rock. In the early 1980s the building was full of retail stores and restaurants. However, the state of Arkansas wound up purchasing the building and converting it into a variety of state agency offices – but the interior remained untouched. Think glass block, black and white tile, teal paint and colors, neon signs, glass elevators and working escalators. It was a space screaming for a throwback ’80s party!
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
2019 Holiday Placemaking Initiative
During the 2018 holiday season, we saw a competing town center in our region offering holiday event content that was distressingly similar to ours – Shopping! Dining! Skating! Santa! We quickly realized we needed to take steps to truly differentiate and improve on our downtown holiday experience to make our downtown THE holiday destination.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
ACTIVATE
ACTIVATE is a series of pop-up celebrations of public art that take place in alleys and other underutilized public spaces in the Loop. ACTIVATE is free to the public, bringing Chicagoans from 74 unique zip codes to the Loop during times that are traditionally less busy.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Detroit Aglow
Each winter, the various departments within DDP work in tandem to light up Downtown Detroit – hence Detroit Aglow! The BIZ illuminates Downtown with seasonal lighting that enhances the physical characteristics of the Downtown parks and streets. The BIZ focuses on pedestrian, cyclist and vehicular gateways to make dark winter traveling brighter and safer. The DDP Parks team creates a season of programming centered around the tree lighting ceremony and the popular ice-skating rink.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
Unbranded
Unbranded is an experimental pop-up shop showcasing the finest work of Dallas’ robust creative community. Sponsored by Downtown Dallas, Inc. throughout the past five holiday seasons, Unbranded brings together a unique, diverse group of vendors – typically local artists, artisans, and designers trying to expand their small, often online-only businesses – each year to provide a special, one-of-a-kind shopping experience for all Downtown residents, employees, and visitors.
We’d love for you to see this member-only resource to help make a difference in your district. Make sure you are logged in or join IDA to learn more about how members get sh*t done!
