Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Advancing Places: Innovative Events
City builders have been working hard to turn lemons into lemonade for the past six months. As summer winds down, marketing and events professionals are steadfast in brainstorming new ideas to keep their communities healthy and engaged during the coming months. Join this webinar to discover how two practitioners are working to both re-imagine their premier annual events and think outside the box for brand new district-wide activations.Read More
Advancing Places: Holiday Retail Promotions
The holiday season is a crucial part of the year for many main streets and downtowns. Successful retail promotions can boost the economic development for all business owners and reconnect residents with local merchants. Join this webinar to hear from two district leaders on how they are transforming traditional holiday events into innovative activities that are well-received by both consumers and businesses. Come prepared to share with colleagues how you are navigating this unique holidayRead More
Advancing Places: The Future of Events
Producing events during a time of public health uncertainty can be challenging. This session explores how three organizations are revamping their events, enhancing their social media strategy and creating inviting spaces while limiting attendance. Speakers will discuss the future of events and the inconsistencies each of them are facing regarding the decisions to hold events. Join this webinar to learn from other experiences and engage in conversation with colleagues on this complex topic.Read More
Advancing Places: Communications
During these challenging times, communicating with stakeholders throughout your community is more important than ever before. Hear from different panelists and learn about specific communication tactics that have been employed to help support their district during these uncertain times. Come away with ideas to apply in your city.Read More
Project Spotlight: Engage Your Community
The Longest Table has welcomed local Grand Forks, North Dakota residents to sit down for a free meal in a welcoming environment with people they may not have known, to foster stronger connections, exchange stories, discuss community challenges and spur civic innovation. The Longest Table has been successful in engaging underrepresented populations in important civic conversations; providing everyday citizens with tools to be active participants in creating the community they want to have.
“Getting the Word Out:” Strategically Sound District Communications
In a world of packed calendars, dizzying social feeds and overflowing email inboxes—on top a global pandemic, no less—how can districts successfully deliver messaging, reach their target audiences and negotiate the needs of stakeholders who want district support in “getting the word out?” Speakers from communities large and small, share hands-on, proven tactics of how to strategically marry audience, channel and results.Read More
Content Strategy: Expand Your Reach Through Strategic Content Creation
Today’s marketing professionals must create their own content to reach wider audiences and gain deeper interest in their brands. This session will identify the basic components of creating a content strategy plan. Panelists will offer a variety of approaches to content creation, including sharing successes and failures. Participants will examine what content model approaches might work best for their district.
Why So Serious? Follow the Fun to Find Your Voice
Could you pick your marketing voice out in a crowd, or do you sound like every other BID in your city? From newsletters, to signage, website copy and annual meeting videos, stop taking yourself so seriously and start having fun! Using both case studies and the basic tenets of improv comedy, BID communications experts will help make the mundane memorable.
Bringing Innovation to Sponsorships
The most unique and successful sponsorships utilize available assets such as events, initiatives, infrastructure and more to deepen a connection with the target audiences. If a BID is innovative and nimble when developing the sponsorship strategy and activation, both the sponsor and the BID will win. A strong activation is defined by the way the brand/sponsor, assets and promotional levers are used together to drive results and tell a larger story.
Authentic Influence: Evolving Social Media Tactics
Social media influencers can be a powerful link between your district and your target audiences. Successful influencer partnerships must be authentic, relational and adaptive. Three case studies –Tampa, Milwaukee and Tempe – will demonstrate distinct models of district-specific influencing. Tactics at varied budget levels will be explored. Return to your district able to identify or expand upon influencer opportunities.