Marketing, Communications and Events
Place managers narrate and communicate the identity and outward facing mission of the place to residents, tourists, businesses, and other stakeholder groups, thereby communicating the place’s unique brand. By expressing the identity of the place, the brand should invoke a sense of place, leaving individuals with the intangible feelings that one gets when engaging with the authenticity of the place.
The brand is used to market the place to these various stakeholder groups, attracting and inviting them to live, work, play and invest in the place. A diversity of tactics are used to market a place ranging from events, messaging, online engagement, street-level activation and more.
Vanessa German Master Talk
Vanessa German is a visual and performance artist based in the Pittsburgh neighborhood of Homewood, whose cast-off relics form the language of her copiously embellished sculptures. She is also the founder of Love Front Porch and the ARThouse, a community arts initiative for the children of her historic Homewood neighborhood.
Paul Jordan Master Talk
Paul Jordan is the CEO of The Forks North Portage Partnership in Winnipeg, Manitoba. Having a passion for the continued development of Winnipeg, Paul has been active in the creation of waterfront access projects, which have led to multiple initiatives within the city. He was instrumental in the creation and implementation of Target Zero, The Forks’ environmental vision to reach zero carbon emissions.
Mukul Malhotra Master Talk
Urban Designer Mukul Malhotra develops innovative solutions for the new American city. As a Principal at MIG, Inc. and Director of MIG’s San Antonio office, his award-winning designs have created thriving downtowns and historic districts as well as livable new communities and university campuses. His work has inspired urban revitalization, multimodal connectivity, sustainability, community inclusivity, and preservation of historic and neighborhood character.Watch
IDA’s Urban Place Management Narrative Toolkit
For decades urban place management professionals have been waking up each day, determined to improve their cities, strategically fill vacant buildings, activate public spaces, and more. They have had great success, but, too often their work goes unnoticed by the general public. IDA’s toolkit provides a framework for communicating IDA members commitment to shaping dynamic city centers all around the world. It includes key messages and facts about the downtown management industry.
NIMBYs, Elites & Socialists, Oh My!: How Downtown Organizations are Navigating New Political Turbulence
In many cities and downtowns our newfound success is leading to high housing costs, spiraling labor rates and the rapid gentrification of neighborhoods. Without interventions to promote affordable housing, stabilize neighborhoods, workforce training, public education and other social equity measures, many cities are at risk of losing what makes them authentic, and arguably the DNA for their economic vitality. Downtown organizations have a role in this debate and can help shape local policies.
INTHEGLEBE.CA – A Digital Neighbourhood Experience
The Glebe Business Improvement Area was created to turn Ottawa’s oldest, most beloved neighborhood into the most forward-thinking location in the country. The first step? Give the local merchants a strong, unified digital presence within our own BIA website. After two years of live experimentation, intheglebe.ca’s most recent redesign was meant to improve user navigation and search, provide merchants and website administrators with more intuitive management, and improve the overall experience.
Neighborhood 360°: Planning for the Future of New York City Commercial Districts
In order to begin the deployment of what is now known as N360°, SBS developed a strategic public-private partnership with LISC NYC and Citi Community Development, aided by technical assistance from Larisa Ortiz Associates, to develop an assessment tool and analytical framework — a “Commercial District Needs Assessment” (CDNA) — that would help SBS to engage community partners in evaluating existing conditions and identifying needs of a commercial district.
Downtown Topeka Events & Programming
Downtown Topeka, Inc. established a goal to make downtown the entertainment center of the community. To reach this objective Downtown Topeka, Inc. began creating events to attract a broad range of targeted demographics to rediscover and enjoy Topeka’s downtown. The goal was also to make a-majority-of the events Free to the public, this was accomplished through Business Improvement District funding and DTI sponsorship development.
“OUR EDGE. YOUR _____.” Marketing Campaign
After the King of Prussia District celebrated their five-year mark, staff knew it would be important to reevaluate the brand of the organization and district moving forward. KOP-BID hired a local marketing and branding agency to help create a new logo, energized tagline, exciting website and playful, but focused, advertising. Through thoughtful analysis and planning, KOP-BID was able to speak directly to a newly defined target audience.
Engage and Grow Your Audience with Digital Marketing
The customer journey has transitioned to a mobile first, content driven, digital ecosystem. In this new digital landscape, it can be daunting to plan, execute, maintain and evaluate a digital marketing plan. This session brings together best practices to identify and engage your audience, amplify your reach, bring visibility to your businesses and drive foot traffic to your district. Learn simple tactics that can be implemented right away, even if you’re digitally challenged.